Smartphones used for shopping but not buying?

joe golfer · 26th Nov 2012, 03:50 PM

A recent study says smartphones are used for shopping but not buying:

"The IAB just released its second mobile shopping report, including its ranking of the most "mobile savvy" cities in the US. Houston, remarkably, comes out on top for a second year. Houston is also the "fattest city in America" according to Men's Fitness magazine."

IAB: Smartphones Aggressively Used for Shopping, Not Commerce | Internet2Go - An Opus Research Advisory Service

Aaron Doud · 26th Nov 2012, 04:07 PM

Buying via a smart phone just isn't as easy as a laptop or desktop is why.

I've often found things I wanted to buy but walked into my office where I could type all the info faster.

26th Nov 2012, 03:50 PM	#1
joe golfer Senior Warrior Member War Room Member Join Date: 2010 Location: In the money Posts: 2,937 Thanks: 2,204 Thanked 3,738 Times in 1,672 Posts	Smartphones used for shopping but not buying? Share on: A recent study says smartphones are used for shopping but not buying: "The IAB just released its second mobile shopping report, including its ranking of the most "mobile savvy" cities in the US. Houston, remarkably, comes out on top for a second year. Houston is also the "fattest city in America" according to Men's Fitness magazine." IAB: Smartphones Aggressively Used for Shopping, Not Commerce \| Internet2Go - An Opus Research Advisory Service
	Marketing is not a battle of products. It is a battle of perceptions. - Jack Trout

26th Nov 2012, 04:07 PM	#2
Aaron Doud Sales & Marketing War Room Member Join Date: 2011 Posts: 2,813 Thanks: 716 Thanked 1,696 Times in 954 Posts	Re: Smartphones used for shopping but not buying? Share on: Buying via a smart phone just isn't as easy as a laptop or desktop is why. I've often found things I wanted to buy but walked into my office where I could type all the info faster.