Mobile Site/Video Stats Gathered From My Clients

MdJones · 28th Nov 2012, 03:22 PM

Hi had started a thread months ago about some QR stats I gathered from some of my clients campaign, and discovered the branded designed QR code was 88% more likely to be scanned then the standard free black and white generated QR code. We also found the mobile sites were 71% more effective in people calling to action then the standard desktop formated sites.

Now I know mobile sites have a higher call to action rate then desktop sites on mobile, but what elements on mobile sites will receive higher call to actions? I wanted to find out, so I set up 3 mobile campaigns, for 3 weed dispensaries here in Denver CO. (MMJ Dispensaries are more popular then starbucks here) And the goal was to get people in the door.

Control: Every campaign had a mobile site, with menu of products, contact details and social links.

Campaign one: Had a mobile landing page with 1/2 off coupon, no video, just image.

Campaign two: Mobile page with video marketing the dispensary, directing people to come in the store and mention the video for a free joint. No coupon image.

Campaign three: Landing page with video, simply advertising the dispensary, with a coupon to show the clerk for 25% off. Video, and coupon image.

I know your thinking of a billion other campaigns I should of done, but keep in mind I was limited to what the dispensaries wanted to do. All the dispensaries had custom QR codes on Westword magazine ads, stickers and and fliers. I tracked the campaigns for the month of October, here are the findings.

Campaign one: Had a mobile landing page with 1/2 off OZ coupon, no video, just image to show clerk. 22 scans, and 3 coupon redemptions

Campaign two: Mobile page with video marketing the dispensary, directing people to come in the store and mention the video for a free joint. No coupon image. 17 scans, and 7 redemptions

Campaign three: Landing page with video, simply advertising the dispensary, with a coupon to show the clerk for 25% off. Video, and coupon image. 28 scans, and 13 redemptions.

Some things to consider when soaking this information in. The ads were different sizes, and although all had just over 200 patients, location could have also played a role. Non the less, it looks as though video is very powerful on mobile devices. The redemption rate practically doubled when adding a video, and had less scans. I think the clear winner is the combo video and coupon, but why it got the most scans, I don't know, maybe slightly larger ad in the magazine.

So what did I take from this? I now make videos for clients, in fact, I have started selling more mobile sites, because it comes with a commercial, they use the video for other medias as well. Give your thoughts and ideas! Thanks!

Jones.

28th Nov 2012, 03:22 PM	#1
MdJones Active Warrior Join Date: 2011 Location: Denver, CO Posts: 35 Thanks: 0 Thanked 17 Times in 10 Posts	Mobile Site/Video Stats Gathered From My Clients Share on: Hi had started a thread months ago about some QR stats I gathered from some of my clients campaign, and discovered the branded designed QR code was 88% more likely to be scanned then the standard free black and white generated QR code. We also found the mobile sites were 71% more effective in people calling to action then the standard desktop formated sites. Now I know mobile sites have a higher call to action rate then desktop sites on mobile, but what elements on mobile sites will receive higher call to actions? I wanted to find out, so I set up 3 mobile campaigns, for 3 weed dispensaries here in Denver CO. (MMJ Dispensaries are more popular then starbucks here) And the goal was to get people in the door. Control: Every campaign had a mobile site, with menu of products, contact details and social links. Campaign one: Had a mobile landing page with 1/2 off coupon, no video, just image. Campaign two: Mobile page with video marketing the dispensary, directing people to come in the store and mention the video for a free joint. No coupon image. Campaign three: Landing page with video, simply advertising the dispensary, with a coupon to show the clerk for 25% off. Video, and coupon image. I know your thinking of a billion other campaigns I should of done, but keep in mind I was limited to what the dispensaries wanted to do. All the dispensaries had custom QR codes on Westword magazine ads, stickers and and fliers. I tracked the campaigns for the month of October, here are the findings. Campaign one: Had a mobile landing page with 1/2 off OZ coupon, no video, just image to show clerk. 22 scans, and 3 coupon redemptions Campaign two: Mobile page with video marketing the dispensary, directing people to come in the store and mention the video for a free joint. No coupon image. 17 scans, and 7 redemptions Campaign three: Landing page with video, simply advertising the dispensary, with a coupon to show the clerk for 25% off. Video, and coupon image. 28 scans, and 13 redemptions. Some things to consider when soaking this information in. The ads were different sizes, and although all had just over 200 patients, location could have also played a role. Non the less, it looks as though video is very powerful on mobile devices. The redemption rate practically doubled when adding a video, and had less scans. I think the clear winner is the combo video and coupon, but why it got the most scans, I don't know, maybe slightly larger ad in the magazine. So what did I take from this? I now make videos for clients, in fact, I have started selling more mobile sites, because it comes with a commercial, they use the video for other medias as well. Give your thoughts and ideas! Thanks! Jones.
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