BrianCampbelldotcom

I've been using a technique to build customer loyalty & increase responsiveness. It's only something I've been recently experimenting with, but it's been very positive.

I've been giving my customers my cell phone number and giving them "unlimited text messaging support." (this also adds value to what I've sold them by allowing me to list that as a package feature).

I use it mainly to ask them how they are progressing with the training, and just to say hello. I also text them pictures when I'm doing something cool.

I do some other stuff with text which I'll explain more throughout the life of this thread. I'm interested to know if this is something that you've tried?

Most mobile marketing is focused on offline marketing, but I think there is HUGE potential for traditional online Internet marketing.

I've mainly used it as a relationship tool because it's important to honor the personal nature of the cell phone. It's allowed me to squeeze some productive time out of waiting in line at the bank, grocery store, etc...and build a better relationship with my customers. It's also allowed them to hassle me less through email and get quick answers to easy questions they have.

BrianFL

Seems like a great idea for small groups of coaching clients. I can't really see any of my offline business owners using text more readily than calling me up though.

BrianCampbelldotcom

That's true, it depends on the market & the way you use it. I'm very hands on & my style is a coaching style.

It's not very labor intensive though. It's a great valuable way to kill time & provide value

NewParadigm

anyone know of Saas/web app that handles several text conversation windows at once? so one person at a computer could handle several different text conversations? perhaps in a field dispatch scenario or handling tech support w/ several customers at once.

xlfutur1

SMS is a great way to stay in touch. I have a client that texts me when he needs something, or has a question. Because I'm sitting at my computer most of the time, it takes no time at all to make a website addition/deletion or whatever.

Getting texts from 100 clients every day could get overwhelming. In that scenario, set up a virtual phone number and send incoming SMS messages to your VA. Let them handle requests and replies. Your client will never know.

BrianCampbelldotcom

Who do you use for the virtual number and SMS relaying?

xlfutur1

I use Twilio. Check out my sig for tutorials or PM me and let me know what you want to do and I'll make a video for you that shows you how to do it.

BrianCampbelldotcom

Thanks for sharing Edelup. The autoresponder is the most important tool for Internet Marketing, I think texting is going to be almost as important in the future...