Proximity Marketing?

soudy · 17th Dec 2012, 09:42 AM

Hey Warriors!

Just wondering if anyone has heard of Proximity Marketing?

Where they are able to target cell phones in a mile(s) Radius of your assigned "Zone" and able to send them a message I believe Via Bluetooth or GPS.

Anyone have any success with this?

Kevin Z · 18th Dec 2012, 08:59 AM

This is currently not possible without some heavy duty custom development.

Bluetooth needs to be approved by the user before a connection can be made.

SMS is also strickly opt-in based so unless someone opts-in to your list then you will not be able to message them.

flash3435 · 18th Dec 2012, 10:07 PM

Apple's new Passbook app for newer iPhones is supposed to enable some of these features. So if someone downloads your app, and you have enabled Passbook on it, then you can send notifications when users are in proximity of certain locations.

I'm doing some research on this for one of my own apps but haven't tested it out yet. I'd be interested if someone else has used Passbook in this way.

WillR · 19th Dec 2012, 12:45 AM

Originally Posted by Kevin Z

This is currently not possible without some heavy duty custom development.

Actually it's very easy to do and I've done it -- no custom development was required.

1. Get a Bluetooth Marketing software that finds the phones and sends the messages:

BlueMagnet, FREE Bluetooth Advertising Software

2. Get a better WIFI antenna to connect to your laptop so you can cover a larger space.

I went through all of this and didn't get any great results at all. I tested it in busy shopping centres but as the poster above mentioned, people need to approve your connection before you can send them the message.

soudy · 19th Dec 2012, 09:28 AM

Yes its already out there and is functional. In fact the major company is launching a huge division in Feb 2013. So i wanted to see what info i can gather to get that tee'd up!

but yea keep an ear out warriors! could be the next big thing. OR ATLEAST ride the wave aslong as we can!

Appopolis · 20th Dec 2012, 02:57 AM

Opt-in is important, as well as privacy to the mobile user.

7eclair · 20th Dec 2012, 04:12 AM

Why not send SMS, or use Click to Call and Click to Text subscriptions!

DexterGallagher · 22nd Dec 2012, 05:31 AM

I disagree, as we have been selling proximity marketing along with our digital signage hardware for the past 6 months to major shipping malls...

Dexter.

Originally Posted by Kevin Z

This is currently not possible without some heavy duty custom development.

Bluetooth needs to be approved by the user before a connection can be made.

SMS is also strickly opt-in based so unless someone opts-in to your list then you will not be able to message them.

17th Dec 2012, 09:42 AM	#1
soudy Active Warrior Join Date: 2012 Posts: 92 Thanks: 12 Thanked 2 Times in 2 Posts	Proximity Marketing? Share on: Hey Warriors! Just wondering if anyone has heard of Proximity Marketing? Where they are able to target cell phones in a mile(s) Radius of your assigned "Zone" and able to send them a message I believe Via Bluetooth or GPS. Anyone have any success with this?

18th Dec 2012, 08:59 AM	#2
Kevin Z brickandmobile.com War Room Member Join Date: 2010 Location: Toronto Posts: 309 Thanks: 60 Thanked 106 Times in 64 Posts	Re: Proximity Marketing? Share on: This is currently not possible without some heavy duty custom development. Bluetooth needs to be approved by the user before a connection can be made. SMS is also strickly opt-in based so unless someone opts-in to your list then you will not be able to message them.
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18th Dec 2012, 10:07 PM	#3
flash3435 Warrior Member Join Date: 2012 Location: Taichung, Taiwan Posts: 15 Thanks: 0 Thanked 1 Time in 1 Post	Re: Proximity Marketing? Share on: Apple's new Passbook app for newer iPhones is supposed to enable some of these features. So if someone downloads your app, and you have enabled Passbook on it, then you can send notifications when users are in proximity of certain locations. I'm doing some research on this for one of my own apps but haven't tested it out yet. I'd be interested if someone else has used Passbook in this way.
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19th Dec 2012, 09:28 AM	#5
soudy Active Warrior Join Date: 2012 Posts: 92 Thanks: 12 Thanked 2 Times in 2 Posts	Re: Proximity Marketing? Share on: Yes its already out there and is functional. In fact the major company is launching a huge division in Feb 2013. So i wanted to see what info i can gather to get that tee'd up! but yea keep an ear out warriors! could be the next big thing. OR ATLEAST ride the wave aslong as we can!

20th Dec 2012, 02:57 AM	#6
Appopolis Warrior Member Join Date: 2012 Location: Toronto, Ontario, Canada Posts: 11 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Proximity Marketing? Share on: Opt-in is important, as well as privacy to the mobile user.
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20th Dec 2012, 04:12 AM	#7
7eclair Active Warrior Join Date: 2010 Posts: 84 Thanks: 7 Thanked 4 Times in 4 Posts	Re: Proximity Marketing? Share on: Why not send SMS, or use Click to Call and Click to Text subscriptions!
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