Push Notification Strategies - 2013

by gamescorpion 6 replies
Hey all, I just thought we may want to make a current list of creative methods and use of Push Notifications that people can start using in 2013.

As things have started to change, push notifications are becoming more challenging.

I just recently wrote a blog post on one new method that I think is AWESOME to test out -> Push Notification Strategies | Game Scorpion Inc.

Here is the blog entry below from my site (You can click the link above for an easier to read version), but please if you have any methods that you would like to share, lets open up some of these new methods that have been working for you and share with all so that we may help each other out:

Push Notification methodologies keep on changing. As more users are learning how to disable Push, it becomes a more challenging task to get users into the push notification environment nowadays. That is the second part of the challenge…the first part is that the amount of users who actually READ or even click on push notifications (Or even take action on them) is a very small percentage in general.

Lets discuss that issue with a new idea I just recently learned about that I’d like to share with my readers!

How can I tell how many users are interested in my app via push notifications?

This exact same question lead me to scour through hundreds of apps to see what was the HOTTEST method, and this next one by far beat them all out in my opinion…It’s basically taking a marketing concept known as a squeeze page, along with the concept of unlocking a promotion based on a certain number of users (similar to many popular coupon sites) and mixing the two together!

ASSUMPTIONS: We assume you have a solid push notification user base or else this method won’t really work well.

Here’s how this method works:

1. First GROW your push notification user base

2. Create a WEBSITE (Squeeze Page) that tells users that if X number of people sign up, then the app will go free for a day or will go to a ridiculously low price (Ex. $4.99 -> $0.99) but only if X number of people sign up.

3. You then obtain users and emails to join your mailing list via the squeeze page and ALSO gain an insight as to how many users are really interested in the app discount.

4. If you get the amount of users you were looking for, you REDUCE THE PRICE for 1 day as per plan.

5. START DOING PUSH NOTIFICATIONS and having the notifications link to the squeeze page. Something along the lines of, “Want to get this app free? Click here to find out how!” (and then direct them to the squeeze page).
It’s a win win for everyone! You find out how interested users are in getting your app at a great price, and you also increase your mailing list AND users get a chance at getting your app at a special discount price.

If you wish you can also add a CONTEST component to your squeeze page and raffle off a $15 iTunes gift card as well to make it even more lucrative.

This method is a great way that should help you to increase the results of your push notifications! Add it as an option to your current push strategy!

ENJOY and God Bless!

Let me know what methods you are using as well in the Mobile world!
#mobile marketing #2013 #notification #push #strategies
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  • Profile picture of the author innozemec
    this is actually a pretty good strategy, thanks for sharing!

    It might come in handy for couple of my projects, i will test it out for sure
  • Profile picture of the author zoro
    Do you think people are more likely to stay subscribed with Push or SMS ?
    • Profile picture of the author gamescorpion
      @innozemec: Thanks for the great feedback! Yes please also let me know what you do as well. I'm hoping to make a listing here full of ideas that others are using to come up with new ways to monetize push notifications even more. That was one of the cool ones I just recently found that I thought was just incredible and had to share it.

      Originally Posted by zoro View Post

      Do you think people are more likely to stay subscribed with Push or SMS ?
      @zoro: I'd have to say that if your app is not bombarding users with irrelevant notifications (push or sms) then chances are less likely that they will un-subscribe. For example, if in our Fireplace app I constantly send messages about our clock app and all about clocks, well that would turn off a lot of users and even confuse them. Chances are I'd have a lot of un-subscribes from that.

      If however you stick to relative pushes, such as "Get our fireplace for a great price today" or something that is related to the specific app doing the notification, you'll have less users leaving.

      That's just my take on it. Keep it relevant and less users should leave in general.

      Anyone else have thoughts on this? (Great question btw)

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