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Unread 16th January 2013, 01:04 AM   #1
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Default Push Notification Strategies - 2013

Hey all, I just thought we may want to make a current list of creative methods and use of Push Notifications that people can start using in 2013.

As things have started to change, push notifications are becoming more challenging.

I just recently wrote a blog post on one new method that I think is AWESOME to test out -> Push Notification Strategies | Game Scorpion Inc.

Here is the blog entry below from my site (You can click the link above for an easier to read version), but please if you have any methods that you would like to share, lets open up some of these new methods that have been working for you and share with all so that we may help each other out:

Push Notification methodologies keep on changing. As more users are learning how to disable Push, it becomes a more challenging task to get users into the push notification environment nowadays. That is the second part of the challenge…the first part is that the amount of users who actually READ or even click on push notifications (Or even take action on them) is a very small percentage in general.



Lets discuss that issue with a new idea I just recently learned about that I’d like to share with my readers!

How can I tell how many users are interested in my app via push notifications?


This exact same question lead me to scour through hundreds of apps to see what was the HOTTEST method, and this next one by far beat them all out in my opinion…It’s basically taking a marketing concept known as a squeeze page, along with the concept of unlocking a promotion based on a certain number of users (similar to many popular coupon sites) and mixing the two together!


ASSUMPTIONS: We assume you have a solid push notification user base or else this method won’t really work well.

Here’s how this method works:


1. First GROW your push notification user base


2. Create a WEBSITE (Squeeze Page) that tells users that if X number of people sign up, then the app will go free for a day or will go to a ridiculously low price (Ex. $4.99 -> $0.99) but only if X number of people sign up.


3. You then obtain users and emails to join your mailing list via the squeeze page and ALSO gain an insight as to how many users are really interested in the app discount.


4. If you get the amount of users you were looking for, you REDUCE THE PRICE for 1 day as per plan.


5. START DOING PUSH NOTIFICATIONS and having the notifications link to the squeeze page. Something along the lines of, “Want to get this app free? Click here to find out how!” (and then direct them to the squeeze page).
It’s a win win for everyone! You find out how interested users are in getting your app at a great price, and you also increase your mailing list AND users get a chance at getting your app at a special discount price.


If you wish you can also add a CONTEST component to your squeeze page and raffle off a $15 iTunes gift card as well to make it even more lucrative.


This method is a great way that should help you to increase the results of your push notifications! Add it as an option to your current push strategy!


ENJOY and God Bless!
__________


Let me know what methods you are using as well in the Mobile world!

Abhinav Gupta - Lead Developer and CEO - Game Scorpion Inc.
"Many Dream a Dream and wake up to reality...some dream a dream and MAKE IT A REALITY", Abhinav Gupta

JOIN THE APP STORE GURU PROGRAM AND LEARN HOW TO MAKE MONEY IN THE APP BUSINESS TODAY: https://kr106.infusionsoft.com/go/sc.../gamescorpion/
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Unread 16th January 2013, 01:39 AM   #2
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Default Re: Push Notification Strategies - 2013

this is actually a pretty good strategy, thanks for sharing!

It might come in handy for couple of my projects, i will test it out for sure

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Unread 16th January 2013, 02:11 AM   #3
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Default Re: Push Notification Strategies - 2013

Do you think people are more likely to stay subscribed with Push or SMS ?
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Unread 16th January 2013, 03:11 AM   #4
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Default Re: Push Notification Strategies - 2013

@innozemec: Thanks for the great feedback! Yes please also let me know what you do as well. I'm hoping to make a listing here full of ideas that others are using to come up with new ways to monetize push notifications even more. That was one of the cool ones I just recently found that I thought was just incredible and had to share it.

Quote:
Originally Posted by zoro View Post
Do you think people are more likely to stay subscribed with Push or SMS ?
@zoro: I'd have to say that if your app is not bombarding users with irrelevant notifications (push or sms) then chances are less likely that they will un-subscribe. For example, if in our Fireplace app I constantly send messages about our clock app and all about clocks, well that would turn off a lot of users and even confuse them. Chances are I'd have a lot of un-subscribes from that.

If however you stick to relative pushes, such as "Get our fireplace for a great price today" or something that is related to the specific app doing the notification, you'll have less users leaving.

That's just my take on it. Keep it relevant and less users should leave in general.

Anyone else have thoughts on this? (Great question btw)

Abhinav Gupta - Lead Developer and CEO - Game Scorpion Inc.
"Many Dream a Dream and wake up to reality...some dream a dream and MAKE IT A REALITY", Abhinav Gupta

JOIN THE APP STORE GURU PROGRAM AND LEARN HOW TO MAKE MONEY IN THE APP BUSINESS TODAY: https://kr106.infusionsoft.com/go/sc.../gamescorpion/
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Unread 27th February 2013, 05:13 PM   #5
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Default Re: Push Notification Strategies - 2013

I was just looking for a thread like this!

I recently got into advertising CPA offers via push notifications. Having no prior experience with this, I was instantly faced with a challenge on how to get my users to click and ultimately convert. My apps are all currently loaded with Airpush. My users have been exposed to push ads for about a year I'd say. Never before did I really have to care too much about them clicking, since my earnings were CPM based. Now it's a whole different story.

Obviously, with CPA I can earn a lot more than I can with Airpush. However there's a whole layer of work to be done to earn that dollar (or two). I really don't have any successful strategies to share, but I would like to throw a few ideas up for discussion. Who knows, maybe some of us could learn something from it

I have a feeling that my existing users are probably fed up with push notifications by now, and only put up with them because the apps are worth it. I'm not sure if I can get them to click on my ads at this point. Although, you never know! My current schedule consists of 1 Airpush ad, and 2 custom push ads (with CPA offers) every day. I pause my custom ads every 2 days, to give my users a bit of a break. Yesterday, I started thinking that this strategy is still too aggressive. It is essentially 3 pushes/day, with hopes that they will pick the CPA offer over Airpush and complete the action.

I am wondering if there would be more success if I disabled Airpush and reduced my custom push ads to be delivered let's say once every 2 days? I think going from annoying to moderate might help, even though my number of impressions will be shot. This will also help reduce the negative reviews due to the sheer number of ads that was delivered.

Thoughts?
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Unread 28th February 2013, 01:16 AM   #6
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Default Re: Push Notification Strategies - 2013

Quote:
Originally Posted by vasticles View Post
I was just looking for a thread like this!

I recently got into advertising CPA offers via push notifications. Having no prior experience with this, I was instantly faced with a challenge on how to get my users to click and ultimately convert. My apps are all currently loaded with Airpush. My users have been exposed to push ads for about a year I'd say. Never before did I really have to care too much about them clicking, since my earnings were CPM based. Now it's a whole different story.

Obviously, with CPA I can earn a lot more than I can with Airpush. However there's a whole layer of work to be done to earn that dollar (or two). I really don't have any successful strategies to share, but I would like to throw a few ideas up for discussion. Who knows, maybe some of us could learn something from it

I have a feeling that my existing users are probably fed up with push notifications by now, and only put up with them because the apps are worth it. I'm not sure if I can get them to click on my ads at this point. Although, you never know! My current schedule consists of 1 Airpush ad, and 2 custom push ads (with CPA offers) every day. I pause my custom ads every 2 days, to give my users a bit of a break. Yesterday, I started thinking that this strategy is still too aggressive. It is essentially 3 pushes/day, with hopes that they will pick the CPA offer over Airpush and complete the action.

I am wondering if there would be more success if I disabled Airpush and reduced my custom push ads to be delivered let's say once every 2 days? I think going from annoying to moderate might help, even though my number of impressions will be shot. This will also help reduce the negative reviews due to the sheer number of ads that was delivered.

Thoughts?
Definitely reduce the amount of pushes!

See here is the thing that I've noticed, users are now just ignoring pushes from apps and treating them like spam. Some are just disabling them.

What I find works best is to have an actual strategy with your pushes. Here are some great tips I'm sure you'll find helpful:

1. Keep Pushes RELEVANT to your app!

There is nothing a user hates more than to see App X (in the utilities category) promoting App Y (From the games category) for example. Keep pushes specific to your app and you'll get more results. Example: Unlock our app today and you'll save 50% VS. Hey check out this cool racing game (Being pushed by your clock utility app for example)

2. Plan the push promotions!

Don't just randomly push things onto users without a plan. If you're holding a sale, then doing pushes for 3 days during that sale time and then not again until you have another sale or other important information (Which could be in a few weeks) would be better than to push them daily. I find that users will just tune you out if you do things daily, but if you do things randomly and far apart enough, they will actually pay attention more to your message, than if it was daily (This however is not the case if you have a relevant app that actually requires daily push or could benefit from it like a news app or a weather app - ex. Daily news push, or daily weather push).

3. Add value to your pushes!

If you can enforce a positive experience with every push, users will be trained to read your pushes. For example, they read your push and you have a game, award them 10 pieces of gold in your game, or virtual currency just for reading a push or responding to it. This will train a user to actually take action on your pushes as they may obtain an incentive to do so and hence a positive action. Don't just make your pushes plain. So for example, they get a push, its for saving money on an app, or they get a push and just for reading it they get in-app currency, or they collect points they can use for great physical items like a discount coupon in a store or something. If you train users to have a positive experience with your pushes, you will increase the opening ratio and thus have a better push campaign.

3 pushes a day is crazy for an app, especially now when users are just getting bombarded with notifications from so many devs and apps.

Make your pushes sweet, memorable and add incentives to really make users want to read YOUR specific push messages

God Bless!

Abhinav

Abhinav Gupta - Lead Developer and CEO - Game Scorpion Inc.
"Many Dream a Dream and wake up to reality...some dream a dream and MAKE IT A REALITY", Abhinav Gupta

JOIN THE APP STORE GURU PROGRAM AND LEARN HOW TO MAKE MONEY IN THE APP BUSINESS TODAY: https://kr106.infusionsoft.com/go/sc.../gamescorpion/
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Unread 1st March 2013, 03:12 PM   #7
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Default Re: Push Notification Strategies - 2013

Immense thanks for all this valuable information!

It's not easy to keep pushes relevant to my apps, as the CPA offers are the ones that dictate the content of the pushes. I don't have access to a huge variety of offers for mobile, so I have to make do with what I can.
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