QR Codes ?????

Anna17 · 3rd Feb 2013, 05:06 AM

In France, most of them lead to websites that are not set for smartphones. What is the purpose? I am confused. Time Magazine is a perfect example. 2nd question, once you go on the mobile site, what motivates you to keep the url for your desktop? (great marketing point)

Aaron Doud · 3rd Feb 2013, 10:27 AM

Originally Posted by Anna17

In France, most of them lead to websites that are not set for smartphones. What is the purpose? I am confused. Time Magazine is a perfect example. 2nd question, once you go on the mobile site, what motivates you to keep the url for your desktop? (great marketing point)

Gave me a nice idea for an email to yourself button. That way you could check it out at home.

Nail Yener · 3rd Feb 2013, 10:52 AM

Originally Posted by Anna17

In France, most of them lead to websites that are not set for smartphones. What is the purpose? I am confused.

Do you mean that they are sending people who scan QR codes to their desktop websites that are not mobile optimized? If so, it seems that the advertisers are aware of the purpose of a QR code but they are not aware of the purpose of a mobile optimized website.

4webmaster · 3rd Feb 2013, 12:04 PM

Because of that the mobile market in France was new and have huge potential I did target France market and still trying to educate them.

Yes, about 85% of QR codes in newspapers, magazines and other media are redirected to full website url. The 15% left are a mix of QR codes that redirect to a mobile app or mobile website.
I own a mobile site development in France too and it is very alarming that when we call and met with these advertising companies and business owners that published these ads and explain the benefit of having a mobile optimized website at the end but not just that, we also suggest that QR code can be effective for a mobile coupon landing page,... they are not interested! INCREDIBLE! Most of them argues that their full website can be scrolled on smartphones zoom in out... that is not a problem. I even heard one agent from a big advertising company saying ridiculous things that almost make me laugh in front of him :"there are millions of smartphones out there if your mobile site is really necessary why those smartphone builders do not have a detect site and automaticly convert to a mobile version any kind of website so no need to build an extra mobile optimized website, then he adds "no, it's not worth, people are used to with full site browsing". What an ignorant and arrogant man. I did showed him stats but was for U.S then showed stats from France printed out from Mobile Planet Tool, not really great results.

They did the French Revolution but now they are no more interested about the mobile revolution?

France is really behind many countries for mobile marketing even if they have 3 main mobile internet providers: Bouygues, Orange and SFR.

It is no secret why top high tech employees from france migrate to san francisco and are hired by startups in the sillicon valley

Anna17 · 3rd Feb 2013, 12:18 PM

So do we leave the French to be behind and go to other markets???

WillR · 4th Feb 2013, 06:08 AM

I know of people who sell mobile websites by taking advantage of a problem like this. QR codes are a mobile technology designed to be used on mobile devices. If they are not sending those users to a mobile optimized website then they are most certainly missing a track.

Contact them, explain the problem, and offer to plug the hole for them. If you don't, someone else will. These can be some of your easiest clients because the fact they are using QR codes means they are already aware of the importance of mobile visitors.

3rd Feb 2013, 05:06 AM	#1
Anna17 Anna.Blssv War Room Member Join Date: 2011 Location: Paris Posts: 184 Thanks: 6 Thanked 16 Times in 11 Posts	QR Codes ????? Share on: In France, most of them lead to websites that are not set for smartphones. What is the purpose? I am confused. Time Magazine is a perfect example. 2nd question, once you go on the mobile site, what motivates you to keep the url for your desktop? (great marketing point)

3rd Feb 2013, 12:04 PM	#4
4webmaster Advanced Warrior Join Date: 2006 Location: , , . Posts: 736 Thanks: 33 Thanked 144 Times in 119 Posts	Re: QR Codes ????? Share on: Because of that the mobile market in France was new and have huge potential I did target France market and still trying to educate them. Yes, about 85% of QR codes in newspapers, magazines and other media are redirected to full website url. The 15% left are a mix of QR codes that redirect to a mobile app or mobile website. I own a mobile site development in France too and it is very alarming that when we call and met with these advertising companies and business owners that published these ads and explain the benefit of having a mobile optimized website at the end but not just that, we also suggest that QR code can be effective for a mobile coupon landing page,... they are not interested! INCREDIBLE! Most of them argues that their full website can be scrolled on smartphones zoom in out... that is not a problem. I even heard one agent from a big advertising company saying ridiculous things that almost make me laugh in front of him :"there are millions of smartphones out there if your mobile site is really necessary why those smartphone builders do not have a detect site and automaticly convert to a mobile version any kind of website so no need to build an extra mobile optimized website, then he adds "no, it's not worth, people are used to with full site browsing". What an ignorant and arrogant man. I did showed him stats but was for U.S then showed stats from France printed out from Mobile Planet Tool, not really great results. They did the French Revolution but now they are no more interested about the mobile revolution? France is really behind many countries for mobile marketing even if they have 3 main mobile internet providers: Bouygues, Orange and SFR. It is no secret why top high tech employees from france migrate to san francisco and are hired by startups in the sillicon valley
	https://stevesuard.com

3rd Feb 2013, 12:18 PM	#5
Anna17 Anna.Blssv War Room Member Join Date: 2011 Location: Paris Posts: 184 Thanks: 6 Thanked 16 Times in 11 Posts	Re: QR Codes ????? Share on: So do we leave the French to be behind and go to other markets???

4th Feb 2013, 06:08 AM	#6
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: QR Codes ????? Share on: I know of people who sell mobile websites by taking advantage of a problem like this. QR codes are a mobile technology designed to be used on mobile devices. If they are not sending those users to a mobile optimized website then they are most certainly missing a track. Contact them, explain the problem, and offer to plug the hole for them. If you don't, someone else will. These can be some of your easiest clients because the fact they are using QR codes means they are already aware of the importance of mobile visitors.
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