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Unread 4th February 2013, 09:51 AM   #1
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Default Loyalty Kiosk

Hello all,

Just wondering if anyone has utilized a Mobile Loyalty Kiosk at the point of sale, inside a clients location and if so, can you provide any insight? Service you're using, type of touch pad, average number of optins, ect?

I see that Lime and Avid have recently added this to their lineup of features but I'm looking at either going with Lime and buying the tablets wholesale or going with IVision Mobile, who offer the tablets.

From the research I have done, businesses are building their mobile database almost 5 times faster because your client's customers don't have to pull out their mobile phone to optin, they just type their number into the kiosk.
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Unread 4th February 2013, 09:18 PM   #2
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Default Re: Loyalty Kiosk

Quote:
Originally Posted by anthonymcneil View Post
Hello all,

Just wondering if anyone has utilized a Mobile Loyalty Kiosk at the point of sale, inside a clients location and if so, can you provide any insight? Service you're using, type of touch pad, average number of optins, ect?

I see that Lime and Avid have recently added this to their lineup of features but I'm looking at either going with Lime and buying the tablets wholesale or going with IVision Mobile, who offer the tablets.

From the research I have done, businesses are building their mobile database almost 5 times faster because your client's customers don't have to pull out their mobile phone to optin, they just type their number into the kiosk.
It's a great idea to help build your opt-in lists. Having a slick touch pad at the POS will always help increase optin rates. I've also seen where a restaurant will give the kiosk to servers in a restaurant brought to you with the bill. It's all about building your clients list either online or offline, and this option works great for the offline side of things!

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Unread 5th February 2013, 04:50 AM   #3
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Default Re: Loyalty Kiosk

One of the main factors in how well a list building campaign works is the actual offer being presented. A point of sale type optin method is great but if the offer sucks, it won't do very well. People value their private information such as their email address and phone number and so the offer they receive in return needs to be worth more to them than giving up that personal information to you.

One of the main reasons people prefer to use optin campaigns on the clients actual phone is that it then ensures the customer has entered their real phone number because the coupon or offer is only going to be sent to their phone and can't be claimed otherwise.

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Unread 5th February 2013, 08:04 AM   #4
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Default Re: Loyalty Kiosk

I agree that any time you can make it easier for the end user to opt in, the better.

I know that with the Lime kiosk, when they opt in, they have to finish the opt in by typing yes to the shortcode. This is so they are in compliance. But, it's much easier for a person to finish something than to start it.

And the pages you can build with the Lime kiosk are simple to build, and clean and easy to read on the tablet.

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Unread 5th February 2013, 12:33 PM   #5
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Default Re: Loyalty Kiosk

Marketing w/ tablets onsite is a great way to prompt the employees to get involved deploying the list building and marketing to customers to build loyalty. From restaurants where customers want something to do/read while waiting for food, to salon customers wanting something to do/read while sitting in the chair, to all the waiting rooms for docs, dentists, chiros, etc...Why not have tablets w/ information on new products/services avail, with opt in prompts, internet access, prompting them to like FB page etc...Restaurants could offer videos descriptions of entrees, desserts, apps, wine pairing/reviews to boost average check as well as opt in prompts.
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