Go Back   WarriorForum - Internet Marketing Forums > The Warrior Forum > Mobile Marketing
Register Blogs FAQ Social Groups CalendarHelp Desk

Reply
 
Share
LinkBack Thread Tools
Old 02-04-2013, 08:51 AM   #1
Warrior Member
 
Join Date: May 2010
Posts: 12
Thanks: 4
Thanked 14 Times in 11 Posts
Default Loyalty Kiosk

Hello all,

Just wondering if anyone has utilized a Mobile Loyalty Kiosk at the point of sale, inside a clients location and if so, can you provide any insight? Service you're using, type of touch pad, average number of optins, ect?

I see that Lime and Avid have recently added this to their lineup of features but I'm looking at either going with Lime and buying the tablets wholesale or going with IVision Mobile, who offer the tablets.

From the research I have done, businesses are building their mobile database almost 5 times faster because your client's customers don't have to pull out their mobile phone to optin, they just type their number into the kiosk.
anthonymcneil is offline   Reply With Quote
Old 02-04-2013, 08:18 PM   #2
brickandmobile.com
War Room Member
 
Kevin Z's Avatar
 
Join Date: Feb 2010
Location: Toronto
Posts: 310
Thanks: 58
Thanked 105 Times in 64 Posts
Social Networking View Member's Twitter Profile  View Member's YouTube Profile
Contact Info
Default Re: Loyalty Kiosk

Quote:
Originally Posted by anthonymcneil View Post
Hello all,

Just wondering if anyone has utilized a Mobile Loyalty Kiosk at the point of sale, inside a clients location and if so, can you provide any insight? Service you're using, type of touch pad, average number of optins, ect?

I see that Lime and Avid have recently added this to their lineup of features but I'm looking at either going with Lime and buying the tablets wholesale or going with IVision Mobile, who offer the tablets.

From the research I have done, businesses are building their mobile database almost 5 times faster because your client's customers don't have to pull out their mobile phone to optin, they just type their number into the kiosk.
It's a great idea to help build your opt-in lists. Having a slick touch pad at the POS will always help increase optin rates. I've also seen where a restaurant will give the kiosk to servers in a restaurant brought to you with the bill. It's all about building your clients list either online or offline, and this option works great for the offline side of things!

Kevin Z is offline   Reply With Quote
Old 02-05-2013, 03:50 AM   #3
WarriorWill.com
War Room Member
 
WillR's Avatar
 
Join Date: Jun 2010
Location: Australia
Posts: 11,578
Thanks: 2,232
Thanked 7,836 Times in 3,900 Posts
Social Networking View Member's FaceBook Profile 
Default Re: Loyalty Kiosk

One of the main factors in how well a list building campaign works is the actual offer being presented. A point of sale type optin method is great but if the offer sucks, it won't do very well. People value their private information such as their email address and phone number and so the offer they receive in return needs to be worth more to them than giving up that personal information to you.

One of the main reasons people prefer to use optin campaigns on the clients actual phone is that it then ensures the customer has entered their real phone number because the coupon or offer is only going to be sent to their phone and can't be claimed otherwise.

WillR is online now   Reply With Quote
Old 02-05-2013, 07:04 AM   #4
Active Warrior
 
Join Date: Dec 2008
Posts: 73
Thanks: 11
Thanked 25 Times in 24 Posts
Default Re: Loyalty Kiosk

I agree that any time you can make it easier for the end user to opt in, the better.

I know that with the Lime kiosk, when they opt in, they have to finish the opt in by typing yes to the shortcode. This is so they are in compliance. But, it's much easier for a person to finish something than to start it.

And the pages you can build with the Lime kiosk are simple to build, and clean and easy to read on the tablet.

MobileBizBox - Apps, SMS, Mobile Sites, QR - everything you need for your mobile business. 30 Day Free Trial
leeannprice is offline   Reply With Quote
Old 02-05-2013, 11:33 AM   #5
Advanced Warrior
 
Join Date: Sep 2011
Posts: 982
Thanks: 541
Thanked 244 Times in 192 Posts
Default Re: Loyalty Kiosk

Marketing w/ tablets onsite is a great way to prompt the employees to get involved deploying the list building and marketing to customers to build loyalty. From restaurants where customers want something to do/read while waiting for food, to salon customers wanting something to do/read while sitting in the chair, to all the waiting rooms for docs, dentists, chiros, etc...Why not have tablets w/ information on new products/services avail, with opt in prompts, internet access, prompting them to like FB page etc...Restaurants could offer videos descriptions of entrees, desserts, apps, wine pairing/reviews to boost average check as well as opt in prompts.
NewParadigm is offline   Reply With Quote
Reply

  WarriorForum - Internet Marketing Forums > The Warrior Forum > Mobile Marketing

Bookmarks

Tags
kiosk, loyalty

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -6. The time now is 07:41 AM.