Most Important Features in a Mobile Site Builder/Theme/Template?

PaulintheSticks · 18th Feb 2013, 08:08 PM

There's such a wide variance in features offered by different products and being a newbie, I'm having a hard time figuring out what's most important.

I really wonder how much value some of those features are to business owners. Are most of them even going to understand or care? Or are they going to be happy with a site that just does all the basics?

If you care to list what you consider the most important or deal-breaker features or your thoughts on this topic in general, I'd appreciate hearing.

Jay Moreno · 18th Feb 2013, 09:33 PM

Hi Paul,

For me the biggest concern of any business owner should be the return of investment and how is this persons mobile site that he/she is trying to sell going to make me money - let alone cover the cost of what he/she is charging me.

A good mobile experience should ease that path to converting new customers and provide repeat engagement so they continue to spend money with the business owner.

Business owners we find don’t necessarily understand the technology so to sell them a mobile site then it’s really your job to educate and explain to them why they need a mobile site and why they are potentially losing business by not having one.

A hands on approach demonstrating the basic features of a mobile site will no doubt better help them understand the value of what they are getting.

There's all types of cool things you can add to help convert visitors, but you have to make sure that you don't lose sight of keeping the overall mobile experience the best it can be. Many features are often only compatible for certain types of mobile devices, or cause problems with older models.

The biggest cause of bounce rate is page load speed - you can provide all kinds of bells and whistles but at the end of the day if its not easy to use for the end mobile user your more likely to turn that visitor away than convert them.

You have to do your homework and understand the pro's and con's of everything you choose to use.

Hope that helps.

Jay

RichardDean · 26th Feb 2013, 09:14 PM

Their logo/brand , Facebook Link , Click to call / phone number , specials , Map / location , Twitter

The order that I find business owners want.

Keep it simple

Richard

18th Feb 2013, 08:08 PM	#1
PaulintheSticks Advanced Warrior Join Date: 2009 Posts: 913 Thanks: 662 Thanked 168 Times in 121 Posts	Most Important Features in a Mobile Site Builder/Theme/Template? Share on: There's such a wide variance in features offered by different products and being a newbie, I'm having a hard time figuring out what's most important. I really wonder how much value some of those features are to business owners. Are most of them even going to understand or care? Or are they going to be happy with a site that just does all the basics? If you care to list what you consider the most important or deal-breaker features or your thoughts on this topic in general, I'd appreciate hearing.
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18th Feb 2013, 09:33 PM	#2
Jay Moreno Mobile+WP = JumpMobi.com War Room Member Join Date: 2009 Location: San Antonio, Tx Posts: 1,270 Thanks: 301 Thanked 449 Times in 309 Posts	Re: Most Important Features in a Mobile Site Builder/Theme/Template? Share on: Hi Paul, For me the biggest concern of any business owner should be the return of investment and how is this persons mobile site that he/she is trying to sell going to make me money - let alone cover the cost of what he/she is charging me. A good mobile experience should ease that path to converting new customers and provide repeat engagement so they continue to spend money with the business owner. Business owners we find don’t necessarily understand the technology so to sell them a mobile site then it’s really your job to educate and explain to them why they need a mobile site and why they are potentially losing business by not having one. A hands on approach demonstrating the basic features of a mobile site will no doubt better help them understand the value of what they are getting. There's all types of cool things you can add to help convert visitors, but you have to make sure that you don't lose sight of keeping the overall mobile experience the best it can be. Many features are often only compatible for certain types of mobile devices, or cause problems with older models. The biggest cause of bounce rate is page load speed - you can provide all kinds of bells and whistles but at the end of the day if its not easy to use for the end mobile user your more likely to turn that visitor away than convert them. You have to do your homework and understand the pro's and con's of everything you choose to use. Hope that helps. Jay
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26th Feb 2013, 09:14 PM	#3
RichardDean First Ecover Action Guy War Room Member Join Date: 2003 Location: Mich, USA Posts: 402 Thanks: 13 Thanked 48 Times in 43 Posts	Re: Most Important Features in a Mobile Site Builder/Theme/Template? Share on: Their logo/brand , Facebook Link , Click to call / phone number , specials , Map / location , Twitter The order that I find business owners want. Keep it simple Richard
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