Is this going to happen?

by 15 comments
I was discussing mobile websites with someone the other day and he suggested that in a very short time there will be no need for them, due to increased bandwith and improving technology with smartphones and other mobile devices and regular sites will just load the same as they do on a desktop/laptop. Can you see this happening anytime soon?
#mobile marketing #happen #mobile #smartphone #websites
  • Profile picture of the author umc
    I don't know, but I personally hate mobile sites. I want to see the real deal, not a boring scaled down version of a site. With 4G speeds, I have no reason to not go to a full site. Just my opinion though. I know that many love the mobile version, including my wife.
  • Profile picture of the author Nail Yener
    Originally Posted by endlock25 View Post

    I was discussing mobile websites with someone the other day and he suggested that in a very short time there will be no need for them, due to increased bandwith and improving technology with smartphones and other mobile devices and regular sites will just load the same as they do on a desktop/laptop. Can you see this happening anytime soon?
    Let's say we reached a point in technology that the loading speed of a website is exactly the same on a desktop device and a mobile device. What difference it would make? The main point for a mobile friendly site is the usability. "Loading speed" is just one part of the usability. How bigger can a smartphone screen get? 1/4 - 1/5 of a 15" laptop screen? There is a limit for the screen size that you can carry in your pocket as a "phone" and as long as there are small screens accessing web, the need for mobile friendly sites (mobile version or responsive) will not disappear.

    Originally Posted by umc View Post

    I don't know, but I personally hate mobile sites. I want to see the real deal, not a boring scaled down version of a site. With 4G speeds, I have no reason to not go to a full site. Just my opinion though. I know that many love the mobile version, including my wife.
    What do you mean by the real deal? If a mobile website does its job well, then one shouldn't need to access the full site. If you have a reason to go to the full site, that means the mobile representation of that site is not doing its job.
  • Profile picture of the author ltrain_riders
    Responsive web design is where it's at. If you're building a new site make sure it's responsive so it can adjust to the different resolutions your visitors will be viewing at. This makes things easier because you don't have to manage yoursite.com and m.yoursite.com.

    Most websites are poorly coded/designed for smaller devices, not the other way around. I think you are going to see more web sites change their design to conform to the changing screen sizes. There's no reason not to do it now, if you are building a new site.
  • Profile picture of the author NewParadigm
    w/ bigger smart phones, its easier to handle the regular site, but still many people w/ needs for a simpler mobile site. Geez, retailers/restaurants put your dang hours of operation on your first main page! quit making me search high and low!
  • Profile picture of the author cjagodka
    I can say personally that I prefer mobile sites when doing a search on my phone. I have fat thumbs (seriously fat thumbs.) It's easier to navigate through a mobile site than a full site just because buttons are bigger without having to zoom in. By the way I have a GS3 and still have to zoom in on some sites.

    I don't think mobile sites are ever going to go away. They will just become more elaborate.
  • Profile picture of the author mjbmedia
    hey endlock, who was this 'someone' you were discussing mobile websites with and why have you put so much weight on what they said?
  • Profile picture of the author Shellyannr
    Oh absolutely. The very fact that someone even thought of it makes it possible. A few decades ago who even knew of smartphones at all, now look where we are.
  • Profile picture of the author Workman
    Ideal mobile sites should have: all the features of a full site with the streamlined look of a native app.

    Will it happen? Probably not, but the sites that do adopt a good mobile strategy will likely benefit since they will provide a better experience with their visitors. (Remember what's important in Google's Panda update? The visitor experience.)

    If you work with a business who says a mobile version is not important to them, please make the case that the web is becoming increasingly more mobile and this is preparation for the very near future.
  • Profile picture of the author mjbmedia
    OK then ask your daughters boyfriend how he uses a site on his PC compared to how he uses it when mobile on his mobile device(s) and why the hell he honestly thinks there will be a huge change in the way users use the sites on their different platforms in the future.

    When Im on PC, I take more time, am prepared to look around , making decisions based on searching a number of sites and pages, Im going out to eat in 3 nights time and want it to be special so am prepared to do some (lengthy) homework.
    When Im mobile, the decisions are generally more imminent, I want to eat now, im more interested in filling my stomach than researching the absolute best option, and the one that resonates with me most within the first few sites (and they have to be mobile friendly and engaging) will win my business.

    You ask your daughters boyfriend why he thinks the above will change from a users perspective just because technology can allow a PC site onto a mobile device doesnt mean users will engage with it.

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