Split testing: URL Shorteners or Real Website URLS

by 0 comments
I've been sms marketing for a little bit now and have always used URL Shorteners - at first I ued Bit.ly and now use Googles URL Shortener: goo.gl

I do this because:
  1. It fits better in a text
  2. Google is trustworthy.
  3. Mobile Carriers Ban Your Link? (Never know what to expect)

My question is has anyone tested if link shorteners are better than using ones own web page url.

ex. mywebsite.com/ clickme

A real webpage seems to give off more credibility and confidence.
Anyone split test this yet?

I will come back with my own results soon.
#mobile marketing #real #shorteners #split #url #urls #website

Next Topics on Trending Feed

  • 4 {{ upvoteCount | shortNum }} 5

    There is a fine line between being respectful and offensive to one's point of view and in advertisement it can either lead to effective marketing or a lot of trouble. As they say that one man's controversial idea is another man's offensive idea. Sometimes resorting to provocative campaigns are totally worthwhile if they help you to increase your sales and establish a sustainable brand name in the market. But does that only work for big corporations like Apple, Coca-cola to take risks like these? Can small brands or startups consider such tactics for their advertisement plan as well without destroying their amateur brand legacy? These intriguing questions always pop up in my mind and I think that whether is it a good idea to create advertisements that are beautiful and genuine to attract customers which has a greater possibility of going flat with minimum response from the market or to go for calculated controversial ad campaign against your competitor to gain a lot of public attention?

  • 16 {{ upvoteCount | shortNum }} 5

    Hi, I'm quite new on internet marketing and I decided to start writing lots of articles related with psychology/personal development tips niche (non-published). However, after writing 40-50 articles I started to read a lot of niche sites and I'm a little confused that probably my articles are getting too broad for this niche. Since I didn't target it for a specific mental health pathology I believe that I went too broad and will be very hard to monetize. I would appreciate any suggestions