This is a very misleading term we use all the time...

TimothyW · 11th Mar 2013, 03:17 PM

"Mobile Optimized Website."

We tell offline clients, "You need a MOBILE OPTIMIZED WEBSITE."

A much better term is a "mobile website."

The reason "mobile optimized website" is misleading is, it can easily be interpreted to mean, "you need to do something to your current (desktop) site to make it 'mobile optimized'."

Like, it means "you need to make your (current) website "mobile optimized."

Like, "your current site is ok, but we need to do something to it (similar to SEO), so it is (somehow) more "mobile friendly," or something.

Like, "your current site is ok, but we need to tweak it a little..."
That, of course, is NOT what you are proposing at all.

IMO, we need to make it CLEAR to the prospect, what he/she needs in an *entirely new/different* site, that is made to be viewed on a mobile device.

-- TW

Gladiator · 11th Mar 2013, 03:46 PM

Originally Posted by TimothyW

"Mobile Optimized Website."

We tell offline clients, "You need a MOBILE OPTIMIZED WEBSITE."

IMO, we need to make it CLEAR to the prospect, what he/she needs in an *entirely new/different* site, that is made to be viewed on a mobile device.
-- TW

To me this means that you are creating a mobile website that is optimized! :confused:

Andre

TimothyW · 11th Mar 2013, 04:03 PM

Originally Posted by Gladiator

To me this means that you are creating a mobile website that is optimized! :confused:

Andre

Yes, we are creating a mobile website that is optimized. But the terms "mobile optimized website" can often be misinterpreted to mean something like what I described in the OP. That's why it's a bad term to use (misleading).

kyusho77 · 11th Mar 2013, 05:00 PM

I think you've got a point, Timothy.

VegasHawaii · 11th Mar 2013, 07:36 PM

There is a such thing as mobile website optimization. For example, the search results are different for mobile devices and Google, etc. can see whether a site is mobile ready and rank/position it accordingly. Also, have you not seen a website that not optimized for mobile? To optimize literally means to make the best or effective use of. So, by definition alone, there is such a thing a mobile optimization. Try throwing mobile traffic at a site that is not optimized for mobile and see how bad the conversions suck if any.

scamsel · 11th Mar 2013, 10:15 PM

i prefer the term mobile 'friendly' website.

TimothyW · 11th Mar 2013, 11:16 PM

Originally Posted by scamsel

i prefer the term mobile 'friendly' website.

Whatever you call it, it has to be made clear you are making ANOTHER (different) site, not just tweaking their current (desktop) site. You're not just making their current site "mobile friendly."

11th Mar 2013, 03:17 PM	#1
TimothyW VIP Warrior War Room Member Join Date: 2007 Location: Maui, Hawaii, USA Posts: 2,845 Thanks: 1,471 Thanked 497 Times in 352 Posts	This is a very misleading term we use all the time... Share on: "Mobile Optimized Website." We tell offline clients, "You need a MOBILE OPTIMIZED WEBSITE." A much better term is a "mobile website." The reason "mobile optimized website" is misleading is, it can easily be interpreted to mean, "you need to do something to your current (desktop) site to make it 'mobile optimized'." Like, it means "you need to make your (current) website "mobile optimized." Like, "your current site is ok, but we need to do something to it (similar to SEO), so it is (somehow) more "mobile friendly," or something. Like, "your current site is ok, but we need to tweak it a little..." That, of course, is NOT what you are proposing at all. IMO, we need to make it CLEAR to the prospect, what he/she needs in *an entirely new/different* site**, that is made to be viewed on a mobile device. -- TW
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11th Mar 2013, 05:00 PM	#4
kyusho77 Active Warrior Join Date: 2010 Location: London Posts: 83 Thanks: 28 Thanked 43 Times in 36 Posts	Re: This is a very misleading term we use all the time... Share on: I think you've got a point, Timothy.

11th Mar 2013, 07:36 PM	#5
VegasHawaii Digital Ninja War Room Member Join Date: 2013 Location: Hawaii Posts: 26 Thanks: 1 Thanked 3 Times in 2 Posts	Re: This is a very misleading term we use all the time... Share on: There is a such thing as mobile website optimization. For example, the search results are different for mobile devices and Google, etc. can see whether a site is mobile ready and rank/position it accordingly. Also, have you not seen a website that not optimized for mobile? To optimize literally means to make the best or effective use of. So, by definition alone, there is such a thing a mobile optimization. Try throwing mobile traffic at a site that is not optimized for mobile and see how bad the conversions suck if any.

11th Mar 2013, 10:15 PM	#6
scamsel Active Warrior Join Date: 2009 Posts: 40 Thanks: 1 Thanked 7 Times in 5 Posts	Re: This is a very misleading term we use all the time... Share on: i prefer the term mobile 'friendly' website.