What types of income streams are there in mobile marketing?

webpeon · 19th Apr 2013, 11:06 PM

I see mobile web building becoming popular and have heard of sms campaigns not that I really understand exactly what they are. Anyone care to explain?

But apart from that, I haven't much idea what types of income streams there are. How do you make an income from mobile marketing?

laurencewins · 20th Apr 2013, 02:46 AM

I don't use mobile marketing so I am sorry that I can't help you.
If you join the War Room, you may find people there to help.

Silvio Porcellana · 20th Apr 2013, 04:06 AM

Hi there

that's a very good question. There are a couple of interesting posts on the forum about this, such as http://www.warriorforum.com/mobile-m...ml#post5980341 or http://www.warriorforum.com/mobile-m...ml#post7991412

In general, the idea is to target small and medium local business providing them a complete mobile marketing strategy that delivers - that is, brings them more visitors, customers, business.

These are usually the steps for getting real results:

build a mobile optimized website focusing on conversions (click-to-call, contact form, where we are)
redirect mobile visitors from their desktop site (if they have it)
use the QR code on the store window, leaflets, flyers, billboards, print ads to direct visitors to the mobile site
start an SMS campaign (just like an email campaign, collect mobile numbers and then use this database to send messages and offers with a link to a "mobile landing page")
do some Mobile AdWords to immediately bring targeted traffic to the mobile site
track results and evaluate what works and what doesn't

If you implement such a strategy I am sure the "income streams" will be quite good...

Cheers,
Silvio

AnotherWay · 20th Apr 2013, 10:34 AM

Interestingly there are a lot of "build your own mobile site for free" sites popping up these days. They could help a lot when people find that this seemingly money saving option wont really help their business.

Silvio makes some great points but if you target those who have gone for the free site option first their sites will undoubtedly need redesigning. Another revenue stream for you to tap into.

MJG · 22nd Apr 2013, 05:21 AM

The fact is that people use mobile differently to a laptop or desktop machine so mobile provides the opportunity to design differently based on these requirements.

TrumpiaTim · 22nd Apr 2013, 10:21 AM

Reselling a mobile sms text marketing platform is a lucrative revenue stream for mobile marketing.

Kevin Z · 23rd Apr 2013, 09:37 AM

Mobile websites is the door opener for mobile marketing. SMS and QR are a great value add including native apps if your clients want to go down that road.

There are multiple revenue stream that you can tap into as a local consultant.

Richard Dominguez · 24th Apr 2013, 12:08 PM

You can do advertising campaigns just to get the word out about your business.

You can do contests/prizes.

You can make your sites/apps interactive with the person's location say direct them
towards a local store, and provide coupons or something.

The point is that its more personal and your marketing can be location based.

This can benefit your business or you can help out other local businesses.

19th Apr 2013, 11:06 PM	#1
webpeon 100% Warrior War Room Member Join Date: 2012 Location: New Zealand Posts: 588 Thanks: 90 Thanked 76 Times in 71 Posts	What types of income streams are there in mobile marketing? Share on: I see mobile web building becoming popular and have heard of sms campaigns not that I really understand exactly what they are. Anyone care to explain? But apart from that, I haven't much idea what types of income streams there are. How do you make an income from mobile marketing?
	Web 2 Mobile The Future of The Web

20th Apr 2013, 02:46 AM	#2
laurencewins Writer & Editor War Room Member Join Date: 2010 Location: Morwell, VIC, Australia Posts: 4,011 Thanks: 2,355 Thanked 2,015 Times in 1,414 Posts	Re: What types of income streams are there in mobile marketing? Share on: I don't use mobile marketing so I am sorry that I can't help you. If you join the War Room, you may find people there to help.
	Cheers, Laurence. Writer/Editor/Proofreader.

20th Apr 2013, 04:06 AM	#3
Silvio Porcellana mob.is.it CEO Registered Member Join Date: 2013 Posts: 45 Thanks: 13 Thanked 18 Times in 13 Posts Blog Entries: 4	Re: What types of income streams are there in mobile marketing? Share on: Hi there that's a very good question. There are a couple of interesting posts on the forum about this, such as http://www.warriorforum.com/mobile-m...ml#post5980341 or http://www.warriorforum.com/mobile-m...ml#post7991412 In general, the idea is to target small and medium local business providing them a complete mobile marketing strategy that delivers - that is, brings them more visitors, customers, business. These are usually the steps for getting real results: build a mobile optimized website focusing on conversions (click-to-call, contact form, where we are) redirect mobile visitors from their desktop site (if they have it) use the QR code on the store window, leaflets, flyers, billboards, print ads to direct visitors to the mobile site start an SMS campaign (just like an email campaign, collect mobile numbers and then use this database to send messages and offers with a link to a "mobile landing page") do some Mobile AdWords to immediately bring targeted traffic to the mobile site track results and evaluate what works and what doesn't If you implement such a strategy I am sure the "income streams" will be quite good... Cheers, Silvio

20th Apr 2013, 10:34 AM	#4
AnotherWay Warrior Member Registered Member Join Date: 2013 Location: London Posts: 5 Thanks: 3 Thanked 0 Times in 0 Posts	Re: What types of income streams are there in mobile marketing? Share on: Interestingly there are a lot of "build your own mobile site for free" sites popping up these days. They could help a lot when people find that this seemingly money saving option wont really help their business. Silvio makes some great points but if you target those who have gone for the free site option first their sites will undoubtedly need redesigning. Another revenue stream for you to tap into.

22nd Apr 2013, 05:21 AM	#5
MJG Warrior Member Registered Member Join Date: 2012 Posts: 25 Thanks: 1 Thanked 3 Times in 3 Posts	Re: What types of income streams are there in mobile marketing? Share on: The fact is that people use mobile differently to a laptop or desktop machine so mobile provides the opportunity to design differently based on these requirements.

22nd Apr 2013, 10:21 AM	#6
TrumpiaTim www.trumpia.com War Room Member Join Date: 2011 Posts: 824 Thanks: 2 Thanked 65 Times in 58 Posts	Re: What types of income streams are there in mobile marketing? Share on: Reselling a mobile sms text marketing platform is a lucrative revenue stream for mobile marketing.
	[SIGPIC][/SIGPIC] www.Trumpia.com Trumpia: The Most Completed SMS Text Messaging Software & API Solution.

23rd Apr 2013, 09:37 AM	#7
Kevin Z brickandmobile.com War Room Member Join Date: 2010 Location: Toronto Posts: 309 Thanks: 60 Thanked 106 Times in 64 Posts	Re: What types of income streams are there in mobile marketing? Share on: Mobile websites is the door opener for mobile marketing. SMS and QR are a great value add including native apps if your clients want to go down that road. There are multiple revenue stream that you can tap into as a local consultant.
	[ brick&mobile Click here to start your Mobile Marketing business

24th Apr 2013, 12:08 PM	#8
Richard Dominguez Active Warrior Join Date: 2011 Location: Los Angeles, C.A., USA Posts: 59 Thanks: 15 Thanked 1 Time in 1 Post	Re: What types of income streams are there in mobile marketing? Share on: You can do advertising campaigns just to get the word out about your business. You can do contests/prizes. You can make your sites/apps interactive with the person's location say direct them towards a local store, and provide coupons or something. The point is that its more personal and your marketing can be location based. This can benefit your business or you can help out other local businesses.