Sales page V.S. website for selling mobile sites.

4webmaster · 30th Apr 2013, 05:51 PM

I wonder if any have experiences with both sales page and full website for selling mobile websites.

I already have a professional like full website but might want to go with a 1 page called sales page. So people will stay focus on what I'm offering, learn what's Qr codes and mobile website through a video presentation, a sliding portfolio... then at bottom click the order button.
Isn't that more efficient than letting people browse you full website and could skip you offer because they are bored to see similar sites, don't really undestand what you talk about...

I'm also planning to do this sales page as a very branded like, cartoonish so it is more fun to read and take attention than a common site.

What your iopinion about it?

Adrian John · 2nd May 2013, 05:02 AM

Why don't you do a split testing.Do it on 100 prospects for each, site and salespage and see how many sales you will get.That's the only way you could see the difference.
Then get back here and tell us how it went

Silvio Porcellana · 2nd May 2013, 06:59 AM

I totally second what Adrian John just said: this is the perfect situation for an A/B test.

An you can even do it for free and quite easily using Google Analytcis: https://support.google.com/adwords/answer/2404033?hl=en

WillR · 3rd May 2013, 09:20 PM

It's not so much the page you send people to but the message on that page.

Landing pages and squeeze pages generally work better because you have full control over the message being presented and you can walk people through all the information you want them to see. A landing page also generally only has one call to action and purpose. That is to get them to sign up or buy and your whole message builds up to that point.

If you just send them to a website though then there are 1000's of different ways they can consume all the content on your site and it's much more unlikely they are going to end up clicking on the buy button.

4webmaster · 3rd May 2013, 09:37 PM

Originally Posted by WillR

It's not so much the page you send people to but the message on that page.

Landing pages and squeeze pages generally work better because you have full control over the message being presented and you can walk people through all the information you want them to see. A landing page also generally only has one call to action and purpose. That is to get them to sign up or buy and your whole message builds up to that point.

If you just send them to a website though then there are 1000's of different ways they can consume all the content on your site and it's much more unlikely they are going to end up clicking on the buy button.

Thanks, that was really interesting, I never seen a salespage or landing page selling mobile sites and you definitively guide me. I will do it!

Looks like visitors on regular site were switching pages to pages and do not force them or lead them to the order button. But having a squeezpage will boost that.

WillR · 8th May 2013, 07:52 AM

Originally Posted by 4webmaster

Thanks, that was really interesting, I never seen a salespage or landing page selling mobile sites and you definitively guide me. I will do it!

Looks like visitors on regular site were switching pages to pages and do not force them or lead them to the order button. But having a squeezpage will boost that.

Remember that just because we use the word landing page it doesn't mean it has to look like a typical sales page you are used to seeing in Internet Marketing.

A landing page is more about describing the purpose and type of information you are going to have on the page rather than the way that information is looks.

Here is one example of how a landing page could look:

Obviously if you sent people to a page like that which has a video explaining your service, some sample screenshots, some listed benefits of having a mobile site and then maybe some testimonials down the bottom, it is going to work much better than just sending them to the homepage of your website where they then have to find all this information themselves.

A well designed landing page is about having control over the process and presenting all important information to your prospects in a way that is very easy for them to consume... and ultimately leads them to pressing the buy button.

30th Apr 2013, 05:51 PM	#1
4webmaster Advanced Warrior Join Date: 2006 Location: , , . Posts: 736 Thanks: 33 Thanked 144 Times in 119 Posts	Sales page V.S. website for selling mobile sites. Share on: I wonder if any have experiences with both sales page and full website for selling mobile websites. I already have a professional like full website but might want to go with a 1 page called sales page. So people will stay focus on what I'm offering, learn what's Qr codes and mobile website through a video presentation, a sliding portfolio... then at bottom click the order button. Isn't that more efficient than letting people browse you full website and could skip you offer because they are bored to see similar sites, don't really undestand what you talk about... I'm also planning to do this sales page as a very branded like, cartoonish so it is more fun to read and take attention than a common site. What your iopinion about it?
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2nd May 2013, 05:02 AM	#2
Adrian John Mobile Website Designer War Room Member Join Date: 2009 Posts: 529 Thanks: 611 Thanked 119 Times in 95 Posts	Re: Sales page V.S. website for selling mobile sites. Share on: Why don't you do a split testing.Do it on 100 prospects for each, site and salespage and see how many sales you will get.That's the only way you could see the difference. Then get back here and tell us how it went
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2nd May 2013, 06:59 AM	#3
Silvio Porcellana mob.is.it CEO Registered Member Join Date: 2013 Posts: 45 Thanks: 13 Thanked 18 Times in 13 Posts Blog Entries: 4	Re: Sales page V.S. website for selling mobile sites. Share on: I totally second what Adrian John just said: this is the perfect situation for an A/B test. An you can even do it for free and quite easily using Google Analytcis: https://support.google.com/adwords/answer/2404033?hl=en

3rd May 2013, 09:20 PM	#4
WillR Digital Marketer War Room Member Join Date: 2010 Location: Australia Posts: 12,475 Thanks: 1,984 Thanked 8,187 Times in 4,079 Posts	Re: Sales page V.S. website for selling mobile sites. Share on: It's not so much the page you send people to but the message on that page. Landing pages and squeeze pages generally work better because you have full control over the message being presented and you can walk people through all the information you want them to see. A landing page also generally only has one call to action and purpose. That is to get them to sign up or buy and your whole message builds up to that point. If you just send them to a website though then there are 1000's of different ways they can consume all the content on your site and it's much more unlikely they are going to end up clicking on the buy button.
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