How Google Play Works

ComboApp · 21st May 2013, 07:07 AM

Since the inception of the Apple’s App Store and then Google Play the question - how do those app stores operate (read: how do they rank apps) was the number one. This week we can say that, at least partly, this question was addressed, during the last week Google’s I / O Google Play Ankit Jain did provide a great insight into how Google Play works.

Quite frankly this is the priceless information for any Android app developer. In a nutshell here is the scope of what was revealed:

12% of DAU (daily active users) search for apps daily
50% of DAU search for apps weekly
6 million unique search phrases being searched monthly and roughly 50% of those are misspelled words!
An app’s title should reflect it’s purpose, be short, unique and creative.
The first app’s description sentence should give a clear picture of what app is about
Screenshots and video are the crucial ingredients to entice people to download an app
There are device and geo targeting in place for reviews and ratings
Jain highly recommends that developers with a tablet app get the “designed for tablets” designation.
Make sure your app’s page on Google Play are getting links with targeted keywords in its anchor text and it sounds enticing in general.
Don’t imitate an existing popular app’s name and again - remember about all those 50% of monthly search queries that are essentially misspelled words.
Keep your app package (APK) small - small apps are getting more installs.
Create the viral loop for your app: A. Get users to review your apps. B. Don’t get users to leave your app. This can be accomplished by adding an in-app Google+ +1 API, and in the future, Google will release an API for in-app user reviews. C. Integrate Google Play’s newly launched game services.

Kroncept · 21st May 2013, 07:10 AM

Solid 1st post!

21st May 2013, 07:07 AM	#1
ComboApp Mobile App Marketing Pro Registered Member Join Date: 2013 Posts: 19 Thanks: 1 Thanked 8 Times in 5 Posts	How Google Play Works Share on: Since the inception of the Apple’s App Store and then Google Play the question - how do those app stores operate (read: how do they rank apps) was the number one. This week we can say that, at least partly, this question was addressed, during the last week Google’s I / O Google Play Ankit Jain did provide a great insight into how Google Play works. Quite frankly this is the priceless information for any Android app developer. In a nutshell here is the scope of what was revealed: 12% of DAU (daily active users) search for apps daily 50% of DAU search for apps weekly 6 million unique search phrases being searched monthly and roughly 50% of those are misspelled words! An app’s title should reflect it’s purpose, be short, unique and creative. The first app’s description sentence should give a clear picture of what app is about Screenshots and video are the crucial ingredients to entice people to download an app There are device and geo targeting in place for reviews and ratings Jain highly recommends that developers with a tablet app get the “designed for tablets” designation. Make sure your app’s page on Google Play are getting links with targeted keywords in its anchor text and it sounds enticing in general. Don’t imitate an existing popular app’s name and again - remember about all those 50% of monthly search queries that are essentially misspelled words. Keep your app package (APK) small - small apps are getting more installs. Create the viral loop for your app: A. Get users to review your apps. B. Don’t get users to leave your app. This can be accomplished by adding an in-app Google+ +1 API, and in the future, Google will release an API for in-app user reviews. C. Integrate Google Play’s newly launched game services.
	ComboApp mobile app marketing agency

21st May 2013, 07:10 AM	#2
Kroncept Social Jedi War Room Member Join Date: 2011 Location: Boston Posts: 53 Thanks: 5 Thanked 12 Times in 10 Posts	Re: How Google Play Works Share on: Solid 1st post!