Push Notifications vs SMS Text Message Marketing

Avalonesa · 5th Jun 2013, 03:51 AM

Hey folks, which is better, push notifications through apps or paid text messages?

How much do you pay to send your texts and which company is the best?

xlfutur1 · 5th Jun 2013, 09:21 AM

SMS is much easier to get subscribers and send messages in my opinion. Push notifications to me always seem like annoying popups on a web page. If you give a good reason for people to opt in to an SMS list, you can build a nice list in a relatively short time. Twilio is 1 cent per message, pay as you go. Might be a cheaper source, but if so I haven't found it.

carrera57 · 5th Jun 2013, 01:18 PM

I am an App developer and therefore I like Push Notifications. They are very targeted and only reach the people who downloaded your app. SMS text messages on the other hand are like mass email lists on cellphones and in my opinion don't work very effectively.

chaparyan · 5th Jun 2013, 04:10 PM

SMS has a lot of legal nightmares associated with it. Push notification has been gaining decent ground and campaigns that we've ran through push channels have backed out pretty well.

PalmTree1 · 5th Jun 2013, 11:19 PM

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Mobile Steven · 6th Jul 2013, 06:33 AM

I've tried both spectrums, and people don't download apps. They download games, fun apps, but business apps I see very low numbers and engagement. SMS on the other hand is easy to opt in, and text is received by every phone with no extra work required except opting in.

TrumpiaTim · 18th Jul 2013, 10:34 AM

In our opinion, SMS text marketing is better because Push notifications require that you download their app.

So put it this way, would you download an app at every restaurant you dined at? Probably not, but many of those restaurants you would join their opt-in SMS list.

AUKev · 18th Jul 2013, 12:10 PM

PN's are free so there is some value in that. Now BizApps has geo targeted pushes which is a great new feature that has awesome potential for directory or niche type apps. Also works great for businesses with multiple locations.

Jr180180 · 2nd Aug 2013, 07:19 PM

Originally Posted by Avalonesa

Hey folks, which is better, push notifications through apps or paid text messages?

How much do you pay to send your texts and which company is the best?

In my opinion, this just depends on the audience that you're trying to reach. If you're trying to reach more people, I would stick with SMS.

SMS may be more expensive in the long run since you pay per message. However, push notifications require you to have an app. If you don't know how to build the app yourself, chances are that you'll be hiring someone. So, push notifications may have an indirect upfront cost.

Anytime an app is involved to send notifications, you have to keep in mind that perhaps not everyone has a smart phone. Not to mention, what if they don't have the platform that your app is developed for?

SMS requires only an opt-in to setup on the client side. Any time you make it easier for the subscriber to get involved, the bigger the chances are that they actually will.

JohnJMJKEnterprises · 3rd Aug 2013, 12:06 AM

Push Notifications are by far the most cost-effective and the most targeted as well.

But it really depends on who you are going after. The push notifications are obviously going to be meant more for customer retention as the SMS marketing would be more for customer acquisition.

They play two different roles, you just need to figure out exactly what you are going to be using the services for.

Aaron Doud · 3rd Aug 2013, 02:37 PM

In the past I've written rather large replies about this. But I will give the cliff notes version.

In almost all cases SMS will be better. Don't believe me? Please do the following.
1. Pull out your phone: If it isn't a smart phone apps will not work while SMS will
2. Open your phone and count how many small business Apps you have: For most people I would bet this is 0. Some might get as high as one or two.
3. Think of every restaurant, bar, stores that has a Text Club. How many have you joined? And would you be more likely to join if it was an App you had to download?
4. Repeat Steps 1 to 3 with friends, family, and strangers till you except that SMS is better or prove me wrong (if proved wrong please share the data on your survey with us all).

5th Jun 2013, 03:51 AM	#1
Avalonesa Affiliate Marketer War Room Member Join Date: 2012 Location: Melbourne, Australia Posts: 114 Thanks: 27 Thanked 17 Times in 15 Posts	Push Notifications vs SMS Text Message Marketing Share on: Hey folks, which is better, push notifications through apps or paid text messages? How much do you pay to send your texts and which company is the best?
	Read the rules -- no affiliate links allowed in posts or sigs.

5th Jun 2013, 09:21 AM	#2
xlfutur1 Senior Warrior Member War Room Member Join Date: 2005 Location: Michigan Posts: 1,112 Thanks: 13 Thanked 249 Times in 154 Posts	Re: Push Notifications vs SMS Text Message Marketing Share on: SMS is much easier to get subscribers and send messages in my opinion. Push notifications to me always seem like annoying popups on a web page. If you give a good reason for people to opt in to an SMS list, you can build a nice list in a relatively short time. Twilio is 1 cent per message, pay as you go. Might be a cheaper source, but if so I haven't found it.

5th Jun 2013, 01:18 PM	#3
carrera57 Warrior Member Join Date: 2010 Location: Central Florida Posts: 18 Thanks: 2 Thanked 1 Time in 1 Post	Re: Push Notifications vs SMS Text Message Marketing Share on: I am an App developer and therefore I like Push Notifications. They are very targeted and only reach the people who downloaded your app. SMS text messages on the other hand are like mass email lists on cellphones and in my opinion don't work very effectively.

5th Jun 2013, 04:10 PM	#4
chaparyan Warrior Member Join Date: 2010 Location: Santa Monica, CA Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Push Notifications vs SMS Text Message Marketing Share on: SMS has a lot of legal nightmares associated with it. Push notification has been gaining decent ground and campaigns that we've ran through push channels have backed out pretty well.

5th Jun 2013, 11:19 PM	#5
PalmTree1 Eagle Scout War Room Member Join Date: 2013 Location: South Florida, USA Posts: 8 Thanks: 2 Thanked 3 Times in 3 Posts	Re: Push Notifications vs SMS Text Message Marketing Share on: You also Might want to take a Look at www.BestLeadsNow.US You receive 10,000 SMS Leads for $40 p/mo + One Time Fee You "Also" Receive with this package (per/mo) + 400,000 Qualified Leads + 4,000 Buyers Leads + 1,000 GEO Targeted Leads + A Bulk Emailer Packages Start as Low as $10 p/mo

6th Jul 2013, 06:33 AM	#6
Mobile Steven Active Warrior War Room Member Join Date: 2013 Posts: 81 Thanks: 10 Thanked 22 Times in 15 Posts	Re: Push Notifications vs SMS Text Message Marketing Share on: I've tried both spectrums, and people don't download apps. They download games, fun apps, but business apps I see very low numbers and engagement. SMS on the other hand is easy to opt in, and text is received by every phone with no extra work required except opting in.

18th Jul 2013, 10:34 AM	#7
TrumpiaTim www.trumpia.com War Room Member Join Date: 2011 Posts: 824 Thanks: 2 Thanked 65 Times in 58 Posts	Re: Push Notifications vs SMS Text Message Marketing Share on: In our opinion, SMS text marketing is better because Push notifications require that you download their app. So put it this way, would you download an app at every restaurant you dined at? Probably not, but many of those restaurants you would join their opt-in SMS list.
	[SIGPIC][/SIGPIC] www.Trumpia.com Trumpia: The Most Completed SMS Text Messaging Software & API Solution.

18th Jul 2013, 12:10 PM	#8
AUKev Kevin L Moore War Room Member Join Date: 2010 Location: Hoover, AL Posts: 366 Thanks: 42 Thanked 179 Times in 109 Posts	Re: Push Notifications vs SMS Text Message Marketing Share on: PN's are free so there is some value in that. Now BizApps has geo targeted pushes which is a great new feature that has awesome potential for directory or niche type apps. Also works great for businesses with multiple locations.
	Lifetime Access to Seattle Clouds and BiznessApps for 1 Payment Android App Profits - The Definitive WSO on Profiting from Android Apps

3rd Aug 2013, 12:06 AM	#10
JohnJMJKEnterprises JMJKEnterprises.com War Room Member Join Date: 2013 Location: Harleysville, PA Posts: 86 Thanks: 14 Thanked 24 Times in 18 Posts	Re: Push Notifications vs SMS Text Message Marketing Share on: Push Notifications are by far the most cost-effective and the most targeted as well. But it really depends on who you are going after. The push notifications are obviously going to be meant more for customer retention as the SMS marketing would be more for customer acquisition. They play two different roles, you just need to figure out exactly what you are going to be using the services for.

3rd Aug 2013, 02:37 PM	#11
Aaron Doud Sales & Marketing War Room Member Join Date: 2011 Posts: 2,813 Thanks: 716 Thanked 1,696 Times in 954 Posts	Re: Push Notifications vs SMS Text Message Marketing Share on: In the past I've written rather large replies about this. But I will give the cliff notes version. In almost all cases SMS will be better. Don't believe me? Please do the following. 1. Pull out your phone: If it isn't a smart phone apps will not work while SMS will 2. Open your phone and count how many small business Apps you have: For most people I would bet this is 0. Some might get as high as one or two. 3. Think of every restaurant, bar, stores that has a Text Club. How many have you joined? And would you be more likely to join if it was an App you had to download? 4. Repeat Steps 1 to 3 with friends, family, and strangers till you except that SMS is better or prove me wrong (if proved wrong please share the data on your survey with us all).
	Aaron Doud - Sales & Success