Thoughts on marketing mobile sites/apps.

DexterGallagher · 30th Aug 2013, 12:44 AM

I would like your comments on how you market mobile websites and apps, the reason being was I called a prospect yesterday who had responded to an email campaign and they where so furious that we had not included a price in the email, so when I told him the price he could not wait to pay...the conversation went like this.

Prospect - How much is your offering?
Me - $XXX
Prospect - Are you sure?
Me - Yes and it includes 12 month hosting, up to 5 pages, logo, tap to call, tap to email, tap for directions etc.
Customer - OK, I want to order it.
Me - OK, I will take a deposit of $XX and create a mock up then when you are happy after 2 revisions with the design, we have hosted it and then we will bill you the balance, is that OK?
Customer - Definitely.
Me - took deposit
Customer - If you had have put that price in the email, I know tonnes of business owners who would have taken up the offer - so why no price in the email?
Me - We liked talking to people!
Me - Would you recommend us to any of your business owner buddies?
Customer - Hell sure I will.
--

The campaign we have been using was sent out to 753 prospects in California and we had 59 inquiries for mock ups, out of the 59 - 41 turned to orders.

We have 2 teams in the business, the first team is cold calling and the second we started 2 weeks ago are emailing. We know that the cold calling works we have had huge success with it, all sales is a numbers game we thought we would also try email - nothing lost, nothing gained...

We are now split testing some emails - 50% with prices and the rest without.

This is to a niche that is virtually untapped and the price was $499 (obviously I will not divulge the niche)

What are your thoughts.

Dexter.

wagsgraphx · 4th Sep 2013, 06:10 PM

Congratulations on a successful campaign.

MobileMarketingMogul · 5th Sep 2013, 04:45 AM

How did you get the list of 753 businesses?

DexterGallagher · 5th Sep 2013, 07:53 AM

Hi,

I got the leads using Mobile Renegade - it's awesome! We also use a credit company that you can download detailed credit reports such as owners, CEO's, Managing Directors etc, their email address, website turnover, number of staff and mobile numbers

Dex

Originally Posted by MobileMarketingMogul

How did you get the list of 753 businesses?

Les Blythe · 13th Sep 2013, 04:35 AM

Nice result Dexter - well done

smalmsteeng · 13th Sep 2013, 10:22 PM

Hello Dex,

I'm doing cold calling here for Mobile Websites, the key in my market and niche is create a Mobile Website for the bigger ones, then go to the competitor and tell them that they already have mobile presence and invite them to see it is true.

I also ask for video testimonials to the bigger ones, so I paste video links in proposals, quotes...that have increased my conversions.

In my opinion your are doing well, cold calling is the best method for get sales.

Hope this helps.

30th Aug 2013, 12:44 AM	#1
DexterGallagher Advanced Warrior Join Date: 2012 Location: Living in Cambridge UK for 2-3 years. Posts: 645 Thanks: 78 Thanked 143 Times in 103 Posts	Thoughts on marketing mobile sites/apps. Share on: I would like your comments on how you market mobile websites and apps, the reason being was I called a prospect yesterday who had responded to an email campaign and they where so furious that we had not included a price in the email, so when I told him the price he could not wait to pay...the conversation went like this. Prospect - How much is your offering? Me - $XXX Prospect - Are you sure? Me - Yes and it includes 12 month hosting, up to 5 pages, logo, tap to call, tap to email, tap for directions etc. Customer - OK, I want to order it. Me - OK, I will take a deposit of $XX and create a mock up then when you are happy after 2 revisions with the design, we have hosted it and then we will bill you the balance, is that OK? Customer - Definitely. Me - took deposit Customer - If you had have put that price in the email, I know tonnes of business owners who would have taken up the offer - so why no price in the email? Me - We liked talking to people! Me - Would you recommend us to any of your business owner buddies? Customer - Hell sure I will. -- The campaign we have been using was sent out to 753 prospects in California and we had 59 inquiries for mock ups, out of the 59 - 41 turned to orders. We have 2 teams in the business, the first team is cold calling and the second we started 2 weeks ago are emailing. We know that the cold calling works we have had huge success with it, all sales is a numbers game we thought we would also try email - nothing lost, nothing gained... We are now split testing some emails - 50% with prices and the rest without. This is to a niche that is virtually untapped and the price was $499 (obviously I will not divulge the niche) What are your thoughts. Dexter.
	We offer mobile optimized websites at http://mobilewebsitecreationltd.co.uk/

4th Sep 2013, 06:10 PM	#2
wagsgraphx HyperActive Warrior Join Date: 2012 Posts: 140 Thanks: 182 Thanked 40 Times in 34 Posts	Re: Thoughts on marketing mobile sites/apps. Share on: Congratulations on a successful campaign.
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5th Sep 2013, 04:45 AM	#3
MobileMarketingMogul mobilemarketingmogul.com War Room Member Join Date: 2013 Posts: 79 Thanks: 14 Thanked 14 Times in 11 Posts	Re: Thoughts on marketing mobile sites/apps. Share on: How did you get the list of 753 businesses?
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13th Sep 2013, 04:35 AM	#5
Les Blythe Copywriter & Marketer War Room Member Join Date: 2011 Location: UK & Cape Town, South Africa Posts: 224 Thanks: 29 Thanked 68 Times in 57 Posts	Re: Thoughts on marketing mobile sites/apps. Share on: Nice result Dexter - well done
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13th Sep 2013, 10:22 PM	#6
smalmsteeng Mobile Website Designer Join Date: 2012 Location: Colombia Posts: 19 Thanks: 1 Thanked 3 Times in 3 Posts	Re: Thoughts on marketing mobile sites/apps. Share on: Hello Dex, I'm doing cold calling here for Mobile Websites, the key in my market and niche is create a Mobile Website for the bigger ones, then go to the competitor and tell them that they already have mobile presence and invite them to see it is true. I also ask for video testimonials to the bigger ones, so I paste video links in proposals, quotes...that have increased my conversions. In my opinion your are doing well, cold calling is the best method for get sales. Hope this helps.
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