SMS and Sports (Great way to grow your lists)

imsolutionsgroup · 5th Nov 2013, 02:19 PM

Hey All,

About 2 months ago I posted a thread about a strategy Dunkin' Donuts was doing to get more subscribers for their app. They were achieving this goal by giving away a free coffee after each Philadelphia Eagles victory. (see the thread here - http://www.warriorforum.com/mobile-m...-strategy.html)

I thought this was an awesome idea that could easily be used to help grow an SMS list for a local business.

I brought this idea to a client of mine and we recently rolled out with the strategy. They are a local bakery and are giving away a free mini-cupcake after each Eagles victory.

This has been working very well so far, word-of-mouth and forwarding messages seems to really be helping with the growth, we are now implementing this strategy with each local sports team.

Here is what we are doing for each sport -

Football: Free mini-cupcake after each Eagles victory
Basketball: Free mini-cupcake when the 76ers score over 100 points
Hockey: Free mini-cupcake when the Flyers score at least 5 goals
Baseball: Free mini-cupcake when the Phillies throw a shut-out

We give the customer the ability to sign up to each list.

It might not be as good as an example for a bakery, but it's the best way to do this especially for bars and restaurants.

Why? Because, imagine if you have a list of 100 subscribers for the 76ers campaign (basketball). If the 76ers have a BIG game...or if there is a big basketball game on TV you can send a specific message to all your basketball fans about promotions, special offers, coupons, etc. that you will have if they join you for the BIG GAME.

Now, if those customers are planning to go out for the big game and you send them a text, something like - "Come join us for the 76ers 1st playoff game tonight and get a free appetizer". Just think how many customers you will steal away from your competition.

Hope that helps get the motors turning on how you can help your clients drive business by using your local sports teams.

johnnydio · 5th Nov 2013, 07:54 PM

This is a great strategy that is similar to mine...keep it up

And your business will surely keep growing.

arshia bhardwaj · 6th Nov 2013, 03:40 AM

hehe a great Strategy.you have given me a nice idea

imsolutionsgroup · 8th Nov 2013, 10:10 AM

Originally Posted by johnnydio

This is a great strategy that is similar to mine...keep it up

And your business will surely keep growing.

Thanks, Johnny

5th Nov 2013, 02:19 PM	#1
imsolutionsgroup Advanced Warrior War Room Member Join Date: 2012 Location: Philadelphia, PA Posts: 629 Thanks: 39 Thanked 197 Times in 103 Posts	SMS and Sports (Great way to grow your lists) Share on: Hey All, About 2 months ago I posted a thread about a strategy Dunkin' Donuts was doing to get more subscribers for their app. They were achieving this goal by giving away a free coffee after each Philadelphia Eagles victory. (see the thread here - http://www.warriorforum.com/mobile-m...-strategy.html) I thought this was an awesome idea that could easily be used to help grow an SMS list for a local business. I brought this idea to a client of mine and we recently rolled out with the strategy. They are a local bakery and are giving away a free mini-cupcake after each Eagles victory. This has been working very well so far, word-of-mouth and forwarding messages seems to really be helping with the growth, we are now implementing this strategy with each local sports team. Here is what we are doing for each sport - Football: Free mini-cupcake after each Eagles victory Basketball: Free mini-cupcake when the 76ers score over 100 points Hockey: Free mini-cupcake when the Flyers score at least 5 goals Baseball: Free mini-cupcake when the Phillies throw a shut-out We give the customer the ability to sign up to each list. It might not be as good as an example for a bakery, but it's the best way to do this especially for bars and restaurants. Why? Because, imagine if you have a list of 100 subscribers for the 76ers campaign (basketball). If the 76ers have a BIG game...or if there is a big basketball game on TV you can send a specific message to all your basketball fans about promotions, special offers, coupons, etc. that you will have if they join you for the BIG GAME. Now, if those customers are planning to go out for the big game and you send them a text, something like - "Come join us for the 76ers 1st playoff game tonight and get a free appetizer". Just think how many customers you will steal away from your competition. Hope that helps get the motors turning on how you can help your clients drive business by using your local sports teams.
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5th Nov 2013, 07:54 PM	#2
johnnydio HyperActive Warrior War Room Member Join Date: 2013 Location: Houston, Texas Posts: 119 Thanks: 8 Thanked 22 Times in 12 Posts Blog Entries: 1	Re: SMS and Sports (Great way to grow your lists) Share on: This is a great strategy that is similar to mine...keep it up And your business will surely keep growing.
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6th Nov 2013, 03:40 AM	#3
arshia bhardwaj Warrior Member Join Date: 2013 Posts: 20 Thanks: 0 Thanked 0 Times in 0 Posts	Re: SMS and Sports (Great way to grow your lists) Share on: hehe a great Strategy.you have given me a nice idea
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