Irn7997

Hi guys I was thinking of investing in mobile marketing not sure yes I know the open rates will be high but what about conversions...?

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jamesfreddyc

Flip the model around, niche down to a specific group and offer them something of value. The "SMS Marketing" can be an add-on.

That is, everything out there for mobile is about SMS marketing, with some additional features. I say, make the offer/value proposition about a specific feature then up-sell the marketing component.

We took a look and went in the opposite direction, our value is in appointment reminders and delinquent account follow-up, but it can be anything. We sell/market these, but of course if the client wishes to use our SMS messaging service for marketing then they will certainly need to bump up to a higher priced subscription package that affords more messages/mo.

The pitch is no longer, "hey, wanna do SMS marketing?". Now it is, "Would you like to know how we help businesses establish more effective communication for collection efforts on delinquent accounts? How about ways to reduce no-shows?"

...Which of these do you think will hold more perceived value?

coloradojaguar

I agree it isn't a matter of should you do mobile marketing but how can it be best used for your particular sector. It doesn't have to be an all in agenda but you can split off some of your typical marketing and see what areas might be most beneficial for you.

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midasman09

A "Mobile"program that worked for me was;

Making a "Directory" of Mobile Sites I made for restaurants.

I gave each participating restaurant an Exclusive for their cuisine. And I listed the cuisines in Alphabetical Order (Asian, BBQ, Chinese,...etc)

The "Restaurant Directory" could be easily found by Googling. And, I placed a 11" x 17" display on the front desk of 10 local hotels.

I inserted a Poster into each display. The Poster had photos of plates of food and Cell Phones showing the "Alphabetical Listing of Cuisines".

The Posters also had a Headline (Ashland Restaurants) with a sub head (Looking for a Place to Eat? Scan the QR Code below with your Smartphone to access our Local Restaurant Directory) I also had the URL of the Directory so they could type it in)

I operated this program in "Resort" towns. I knew that Travelers/Tourists had 3 things;
1) MONEY to spend at restaurants
2) HUNGER (they usually don't carry food with them)
3) a MOBILE DEVICE (Nowadays (2014) probably 90% (or more) of Travelers/Tourists carry some sort of mobile device)

So, the combination of;
Mobile Restaurant Directory (optimized for Google)
Alphabetical "Exclusive" Listings by Cuisine
Hotel Front Desk Displays (with QR Codes)
....bring NICE "Monthly Residuals"

Don Alm....marketing and sales guy

mediamarket

Open rates are defiantly high because most people click by accident.

planetlubs

The open rates for mobile marketing are high but the fact is that the conversions are abysmal.

Mobile marketing needs to be approached with a lot of care as there are many factors that must be considered and fine tuned if you are to make a good return on investment.

I usually advise people to fast master other marketing channels such as Facebook before they venture into mobile marketing. This is because going into mobile marketing before doing the later is like running before you learn to walk.

That being said, I have found mobile marketing to be profitable in certain CPA offers such as game install and dating.

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freebrushes

Thanks for share
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