6th Apr 2014, 07:49 PM | #1 |
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I have a good idea for an app, and a better idea for a marketing strategy for it. For various reasons, I think it might be best to make the app free, and make the scratch on ads. I am new to the app market (though experienced with other kinds of online marketing) and was hoping someone could tell me a few basics -
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6th Apr 2014, 09:02 PM | #2 | |
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The CTR would be 1.5-2.5 % for standard banner ads and about 10-12% for interstitial ads. CPC depends per country and OS , which countries your looking at ?
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6th Apr 2014, 11:06 PM | #3 |
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I'm mostly looking at North America & the UK. Ultimately, both iOS and Android, but Android first |
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apps, business, free, model |
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