Postback URL???

shanefay · 16th Apr 2014, 09:27 AM

Hi
I have been doing mobile affiliate marketing for a few months and now I would like to track my CPA campaigns.
I have signed up to a tracking service, but I am completely lost. I have no idea what postback urls are and how they are used.
Where do you put the postback url? On the traffic source website or the ad network?
How do you know what codes and sub ids to add?
Is there a dummies guide I could use to get started.
I searched on line and all tutiorals are very technical, I need something will learn me from scratch.
Thanks for your help

Lani · 16th Apr 2014, 12:05 PM

Postback URL's are used for various things, depends of site. If its download site, postback URL can be used to notify and update your database when visitor fills CPA offer and then grant access to file download.

In your case, postback URL is used to update your tracking software for new leads and other data.

There should be page where you can enter postback URL's at CPA network. Mayby your affiliate manager can help you if you cant find it.

If your doing paid advertising, sub ids is great way to track what ad creative converts best.
Example: You got 1 CPA offer and 5 ad creatives in facebook, you enter each creative own url with different sub id. If any of those converts you will see what ad creative converted by looking sub id.

Hope this helps.

crams · 16th Apr 2014, 12:07 PM

take a look at this.
What are Postback Links and Conversion Pixels?

victoriamon · 16th Apr 2014, 02:54 PM

Originally Posted by crams

take a look at this.
What are Postback Links and Conversion Pixels?

That the good article but wouldn't it little less. I would say some better article to be there for learning, Trying google will help much than this one.

shanefay · 17th Apr 2014, 02:29 AM

Great.. Thanks for the info guys

Am I right in saying that the postback url will go on the CPA network, and the direct link will go on the paid traffic source as provided by CPA Network. or do i need to change anything on the url going onto the traffic website.

Shane

16th Apr 2014, 09:27 AM	#1
shanefay Warrior Member Join Date: 2011 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Postback URL??? Share on: Hi I have been doing mobile affiliate marketing for a few months and now I would like to track my CPA campaigns. I have signed up to a tracking service, but I am completely lost. I have no idea what postback urls are and how they are used. Where do you put the postback url? On the traffic source website or the ad network? How do you know what codes and sub ids to add? Is there a dummies guide I could use to get started. I searched on line and all tutiorals are very technical, I need something will learn me from scratch. Thanks for your help

16th Apr 2014, 12:05 PM	#2
Lani Active Warrior War Room Member Join Date: 2012 Posts: 71 Thanks: 2 Thanked 13 Times in 13 Posts	Re: Postback URL??? Share on: Postback URL's are used for various things, depends of site. If its download site, postback URL can be used to notify and update your database when visitor fills CPA offer and then grant access to file download. In your case, postback URL is used to update your tracking software for new leads and other data. There should be page where you can enter postback URL's at CPA network. Mayby your affiliate manager can help you if you cant find it. If your doing paid advertising, sub ids is great way to track what ad creative converts best. Example: You got 1 CPA offer and 5 ad creatives in facebook, you enter each creative own url with different sub id. If any of those converts you will see what ad creative converted by looking sub id. Hope this helps.
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16th Apr 2014, 12:07 PM	#3
crams Advanced Warrior Join Date: 2007 Location: , , Canada. Posts: 563 Thanks: 2 Thanked 101 Times in 88 Posts	Re: Postback URL??? Share on: take a look at this. What are Postback Links and Conversion Pixels?

17th Apr 2014, 02:29 AM	#5
shanefay Warrior Member Join Date: 2011 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Postback URL??? Share on: Great.. Thanks for the info guys Am I right in saying that the postback url will go on the CPA network, and the direct link will go on the paid traffic source as provided by CPA Network. or do i need to change anything on the url going onto the traffic website. Shane