The GeoFence

Ghoster · 30th May 2014, 05:40 PM

What do you guys think of this concept? In a few years, local businesses will know when you're within a few blocks of them, and they'll be able to send you custom "% off" coupons straight to your Smartphone. The ad platform will run straight through the SIM card.

I think it's smart marketing, but personally I would find it extremely annoying.

Besides, around 80% of purchases are planned beforehand. Clearly the geofence concept is all about maximizing impulse buys, and that's great. The only problem I see is that people will catch on that the "% off" coupons are not, in fact, transient. Ignore them one day, and you'll likely be hit with another the next time you're in close proximity to the store anyway.

Thoughts?

Michael Travis · 5th Jun 2014, 09:27 PM

If you have customer already coming into your store then why would you give them a coupon. However, if your customer decides to visit your competition then you could push them a text for a coupon offer once they pull into your competition's parking lot.

30th May 2014, 05:40 PM	#1
Ghoster Advanced Warrior Join Date: 2012 Location: North Carolina, US Posts: 935 Thanks: 283 Thanked 301 Times in 192 Posts	The GeoFence Share on: What do you guys think of this concept? In a few years, local businesses will know when you're within a few blocks of them, and they'll be able to send you custom "% off" coupons straight to your Smartphone. The ad platform will run straight through the SIM card. I think it's smart marketing, but personally I would find it extremely annoying. Besides, around 80% of purchases are planned beforehand. Clearly the geofence concept is all about maximizing impulse buys, and that's great. The only problem I see is that people will catch on that the "% off" coupons are not, in fact, transient. Ignore them one day, and you'll likely be hit with another the next time you're in close proximity to the store anyway. Thoughts?
	On the whole, you get what you pay for.

5th Jun 2014, 09:27 PM	#2
Michael Travis HyperActive Warrior War Room Member Join Date: 2008 Location: , , USA. Posts: 254 Thanks: 26 Thanked 150 Times in 41 Posts	Re: The GeoFence Share on: If you have customer already coming into your store then why would you give them a coupon. However, if your customer decides to visit your competition then you could push them a text for a coupon offer once they pull into your competition's parking lot.