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Six months later, I got an email. The subject was "Justine Sacco here."

by Joe Mobley
2 replies
  • OFF TOPIC
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Justine Sacco... sounds vaguely familiar? Remember the Tweet "Going to Africa. Hope I don't get AIDS. Just kidding. I'm White!"

Perhaps Sam Biddle has a lesson for us.


Six months later, I got an email. The subject was "Justine Sacco here."
Anyone working on any endeavor needs someone smart enough to tell them to just shut up, which is why Justine Sacco is the most qualified person in her entire field. She has the expertise of ten lifetimes when it comes to dealing with bad press. She survived a genuine personal crisis. She's unkillable, and smart, and she will tell you to shut up, idiot, it can't get any worse.
Twitter is a fast machine that almost begs for misunderstanding and misconstrual--deliberate misreading is its lubricant.

Justine Sacco has a PR job she enjoys now, but she deserves the best and biggest PR job, whatever that may be.
Justine Sacco Is Good at Her Job, and How I Came To Peace With Her

Joe Mobley
  • Profile picture of the author Alexa Smith
    Banned
    In the depths of the Gamergate blues, Sacco IMed me to ask how it was all going, and offered one piece of advice: "Just don't engage." Without any discussion, she knew the only divine truth of the internet: Do nothing. Never tweet. Never apologize. Never say anything at all. Be an inert bundle of molecules and let the world tear itself apart around you.
    Wow. ("Wow" to the whole article, really).

    She's probably right. It's not an easy thing to learn - at all - but she probably is.


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    • Profile picture of the author Joe Mobley
      Originally Posted by Alexa Smith View Post

      Wow. ("Wow" to the whole article, really).
      and let the world tear itself apart around you.

      She's probably right. It's not an easy thing to learn - at all - but she probably is.


      .
      If--
      BY RUDYARD KIPLING

      If you can keep your head when all about you
      Are losing theirs and blaming it on you,
      If you can trust yourself when all men doubt you,
      ...

      If; by Rudyard Kipling : The Poetry Foundation

      As I get older, I'm getting better at this.

      Joe Mobley
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