Are internet marketers their own worst enemies?

11 replies
  • OFF TOPIC
  • |
It has been very amusing for me to watch what has been going on in the world of internet marketing and trying to work out where the logic of many actions is based.

Obviously the very first thing that hits at somebody looking at internet marketing for the first time from the outside is the fact that everybody wants to give away the secret methods that they have spent unbelievable amounts of money developing. I really do admire the philanthropic nature of IMers - they want to save you the pain of making the same mistakes as they made - and all for nothing!

The second thing that strikes is the amount of money that can be earned by doing nothing! Indeed, some companies tell you that they will do all the work while you collect all the profit. These are not all free offers but many, at $39 or so, might as well be.

Then we have the 'systems' that will generate millions of dollars for the one time investment of $7 (that is a very popular sum, by the way) and for which you don't have to do any work.

After that come the 'secret' softwares that make so much of your work as an IMer 'automatic'. There are article writing softwares that will create 100 articles from a single seed article - and each one of those 100 articles will look and sound like a real person wrote them. Not only that! You can get a nice collection of PLR articles to put through the wringer so you don't even need to worry about writing the seed article!

Then we have the 'new' improved automation software that arrives with monotonous regularity to ensure that all the work that other, none savvy, IMers have to do can be done by yourself at the click of a mouse.

OH, yes, the flood of money from your computer that you could not turn off even if you wanted to! Have you seen that as many times as I have?

Some IMers do recognise that some work has to be done so they 'outsource' it. The very strange aspect of outsourcing is that IMers don't seem to expect to pay anything. I have seen offers like "I need 50 articles per week, top quality, perfect English grammar and punctuation, copyscape proof, long term contract if you are really good. I will pay $1 per article!" The $1 an article is bad enough but I actually see people bidding lower than that to try to get the job - some from America and Europe!! (There is a well known marketer who sells an outsourcing ebook for which he claims that you can outsource for cents on the dollar - Never pay $1 an article again!)

It seems to me that internet marketers are forever bleating on about 'added value' but when it comes down to it, value seems to be the last thing on their minds.

I really have tried very hard to understand this aspect of the online world but it escapes me every time I try.
Lots of IMers have a vested interest in maintaining the status quo and I know from past experience that there will be a storm of posts telling me that I am wrong (I might even get another warning for insulting forum members!) but I can't possibly be the only person who feels that internet marketers are their own worst enemies.

Can I?
  • Profile picture of the author Loren Woirhaye
    Well Art, you are writing of the "opportunity seeker" market.

    Get out of that market and the rules that apply in that one
    don't have a place, nor the craven salesmanship math that
    doesn't quite add-up... like "if you made $100k last month
    with your super-secrets and easy system why are you wanting
    to sell your secret to me for $27?"

    Get out of the bizop stuff and good sense is somewhat
    more prevalent.
    {{ DiscussionBoard.errors[975249].message }}
  • Profile picture of the author artwebster
    Hi, Loren,

    Thanks for the response and up to a point I would agree with you BUT, for example, this morning I received a notification of a free software that will enable me to obtain backlinks from authority sites 'that would not normally link to your site'.

    Don't get me wrong, I can see that this is a fabulous piece of software to own and use but, if it does what it says, why give it away? I accept the 'up-sell' and all the other reasons IMers give to justify the free line but surely it is just as easy to up-sell from a valuable product with a reasonable price as it is to up-sell from a valuable product given away free?

    I love free stuff because I can afford it and I do use it but I wonder how many IMers with money in their pockets really appreciate 'free' stuff. So many times I hear and read comments about free stuff sitting on hard drives - indeed I have a lot of it myself that has been down-loaded because it didn't seem sensible not to - after all, it might come in handy some day.

    I'm sure you will be able to think of many other valuable IM tools that have joined the current flood of free stuff - much of it the biz-opp seeker would not even know how to use or have anything on which to use it.
    Signature

    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

    {{ DiscussionBoard.errors[977668].message }}
  • Profile picture of the author Loren Woirhaye
    Well Art, maybe the software really isn't all that special and the
    marketer lacks the copywriting talent to actually get money for
    it so it's being used as a premium.

    The best marketers are real salesmen - and some of them are selling
    stuff you can actually get for free elsewhere, and succeeding at
    it and making money. Few people are so good at selling however,
    but they might be good enough to persuade you that a software
    that "does it for you" is worth... FREE.

    These days FREE isn't even good enough. You actually have to
    sell the prospect on why to invest his time and attention in
    exploring your FREE offer so you have a chance to actually sell
    him a paid offer.

    I'd say don't think about it too much. Look at the value you
    can provide... even if just to your local community.
    {{ DiscussionBoard.errors[978322].message }}
  • Profile picture of the author derekwong28
    One of the things that occur again and again is when a newbie complains how hard it is make money. He gets bashed in the main WF about why he shouldn't expect things to be that easy, how hard he needs to work etc.

    But those making these comments should really go through the WSO section just to see how incredible some of these claims are. No wonder a newbie would be misled into thinking that he can earn thousands per day working 5 minutes in his underwear.
    Signature

    Do not get between a wombat and a chocolate biscuit; you will regret it dearly!

    {{ DiscussionBoard.errors[979033].message }}
  • Profile picture of the author ChrisBa
    IMO any entrepreneur is there best and worst asset!
    {{ DiscussionBoard.errors[979280].message }}
  • Profile picture of the author Diana Lane
    Marketers aren't all liars. I saw a sales page once which claimed that nothing performed better than the product on offer. They were right too - I bought nothing that day and I'm thriving
    Signature

    Plot short fiction, long fiction, even outline non-fiction * Edit the question prompts to suit your genre * Easily export text and image files for use with your word processor or Scrivener.
    {{ DiscussionBoard.errors[979658].message }}
  • Profile picture of the author Emily Meeks
    Have you ever been to InternetMarketingSucks.com? I think you'd get a kick out of it >
    Signature

    In all that you do, know your True INTENT...

    {{ DiscussionBoard.errors[980884].message }}
  • Profile picture of the author artwebster
    I'll try internetmarketingsucks.com but it is interesting to see how few people think this topic worth a comment.

    I agreed with Loren (up to a point) because he made a huge assmption that my post should not have lead to. My post related to internet marketers - not biz opp seekers.

    One area of internet marketing that has me more than a little puzzled is that few IMers seem to know the value of their work. No matter what they are selling and no matter how much effort they have put in to creating the product and sales system, they all seem to go for lowest possible prices. How many IMers, I wonder, sweat blood in the creation of a product only to give it away? (I wish the free line would extend to the high street!)

    Looking at one offer here, I saw that someone is prepared to write 500 articles of 500 words for $510. To my mind this is economic suicide unless he has an outsource of his own that is prepared to work for nothing. Not only is this person diminishing the value of his own service, he is creating a knock-on effect that diminishes the value of anybody else who wants to sell his writing skills on the open market.

    There are posts about the quality of 'cheap' articles but I see many people taking advantage of such offers and, at the same time, being convinced that 'cheap' is the way to go (it must be so, a guru said so).

    Once IMers have their work out there they have this lemming-like belief that if someone steals it, that is the internet and it isn't worth the trouble to try to protect their own property. Time and time again I see comments that simply under-line the fact that internet marketers actually condone theft by treating it as one of those things that they must expect and tolerate.

    While self preservation is discouraged, I truly believe that internet marketers are their own worst enemies.
    Signature

    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

    {{ DiscussionBoard.errors[985785].message }}
    • Profile picture of the author mystarter
      I 100% agree with you Artwebster. You spelled it out clearly and completely.

      No more comment from me

      Cheers..
      Signature

      Nothing to sell

      {{ DiscussionBoard.errors[986023].message }}
  • Profile picture of the author artwebster
    Hi, Tina,

    I hang about here a bit like the crowd that hangs about when someone is threatening to jump off a high building - morbid fascination.

    One of the things that never ceases to amaze me is the number of times my honest opinion is greeted with accusations of negativity and cynicism when, really, all I am being is open and inviting rectification if my views are wrong.

    Have I said anything above that is not true?

    I have said it before and I will say it again "because I said so" is not a rebuttal - it is a retreat.

    This forum is a fantastic source of great, free information but it also seems to be the home of St. Vitus. My questions are asked because I really do want to understand internet marketers but it seems that internet marketers are so full of rote learnt responses, I sometimes think I have fallen among a religious community that knows all the responses but not, necessarily, to what they allude.

    Admittedly it would be really nice if I could visit these boards and have a wonderfully warm and comforting feeling because I agreed with everything that everybody said - but that is not going to happen.

    It is not necessary to bite your tongue - if you take issue with what I say, do so. I promise you, I leave it to others to resort to all the silly blather about warnings and infractions which seems to give such joy to a few members here. If you feel a need to insult me or use strong language, go ahead - at least it will show that there has been a reaction and I will have a better idea of what bothers you about what I say.

    One of the things that I learned a very long time ago is that if you are surrounded by a lot of people agreeing with each other you are at a convention of people who want to go home early.
    Signature

    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

    {{ DiscussionBoard.errors[986967].message }}
  • Profile picture of the author TLTheLiberator
    If folks don't learn how to eventually make money in this climate then they have been their own worst enemy.


    TL
    Signature

    "It's easier to fool people than to convince them that they have been fooled. -- Mark Twain

    {{ DiscussionBoard.errors[990267].message }}

Trending Topics