The most important Gillette's marketing message

I've lost almost all of my hair and I'm still losing it. So, one fine day, I said to myself, there's no point in worrying about it or trying to hide this simple fact. I will be Vin Diesel for overweight people. Ever since, I've been shaving both my beard and head. So, choosing the right tool to do it has become extremely important. Now, after this short introduction to the problem, I can explain why Gillette is my #1 choice.

You may say that's because of the expensive and aggressive ads, but that's not the true. I'm also not what you may call a blind brand follower. Gillette has made me a promise, actually it has made a promise to all of its users. What's this promise all about? Well, there will always be something new. I can expect new improvements every now and then. In return, I will be a loyal customer who won't care about the price, which is totally true in fact. So, this system perfectly works for both Gillette and my beard/hair. Gillette has obviously turned shaving into a true art. In addition, with every new ad, I can see there's something new. Some additional blade or some rolling thing that helps me shave more quickly and pleasantly.

Can I apply this message in the line of my work and services? Well, that's something I have been doing for the last five years. I do my best that I have something new to offer at the beginning of every year. This is how I have included a Copyscape report, then I added the Readability score, instead of Ginger software I started using Grammarly, etc. These details mean a lot to you and your customers, as well. This is a business message and a promise I'm trying to deliver to my customers. I will be better with every new year, and I will always have something new to include in my offer. Guess you can change your hairstyle, but the good old marketing and business habits should stay the same as long as they're working.