Help with this interview process?

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Hi guys,

I'm interviewing for a job in business development for a company that has a digital shopper marketing solution that caters to consumer product goods companies(CPGs) and their ad agencies. The role is a mish-mash of sales and digital marketing. They own one of the largest databases of trade promotions, and the platform allows CPG companies to dynamically inject ad content with links to localized deals. This results in higher CTRs which is correlated with a higher number of in-store purchases. You can see a 2min vid on how it works here:

my shop liftr (dot) com

I met with the VP of Sales/Co-founder last Thursday for a 45min interview. That went well, so I had a 15min/each round robin with the CEO/co-founder, CTO, and CFO. Apparently those also went well because they've asked me to come back for further discussions on Monday morning. I have a 5+ year background in SaaS sales, but the other candidate that's left has more direct experience in the CPG industry and is a bit more senior. I'm working with the company's internal recruited and he told me that they were very impressed with my digital marketing knowledge (as compared to the other guy) and my energy, even though he's got a bit more history.

I was thinking that maybe I could set myself apart a bit by doing some homework like showing them a list of competitor top pages from ahrefs, showing some potential topics for skyscraper outreach, or targets for guest posts...any ideas on what I can do to stand out or showcase my skills/how I can help? Thanks.
  • Profile picture of the author tagiscom
    Hmmm, l am probably not the best person to ask, since l am into graphics, and the becoming filthy rich online thing.

    Throw some of it on a laptop and walk in with that, and then set it up in that Microsoft view, slideshow thing.

    I have used that for a business course, and used the mouse as a pointer, with great results.

    So, buy or hire a laptop, is my advise.

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  • Profile picture of the author hardraysnight
    a scotch or two always helps
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