How do you get a FREE App noticed without a lot of cost?

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We just received approval for our Version 1.1 copy of our app URrights DWI which is located at the Apple app store Key Word DWI, URrights, DUI

We continue to have trouble getting above the noise on the app store. Any idea on how best to proceed without draining our bank? We think that this app will gain some traction once it gets going!

HELP!
#iphone app dwi dui

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