Blast from the Past: Equinox and Bill Gouldd
Were any of you guys involved in Equinox back in the day?
Well, I was. But I never bought $5,000 worth of product up front like others were practically forced into doing. What I remember the most about the company was Bill Gould and how amazing of a speaker he was. My "sponsor" or whatever she was (she was HOT - possibly a big reason why I was sucked into the company) would have me sit in a room with the lights off, and watch lots of videos of Bill Gouldd and other top managers giving these quite frankly, incredible speeches. It was almost like brainwashing sessions. Actually no, they were brainwashing sessions.
So I've been trying to dig up footage of Bill Gouldd and in particular, footage of the special that 20/20 did on Equinox, (If anybody has this, let me know) and I found this gem...
Check out the productions that they were putting on! Ridiculous...
Here's a good one, mostly because you can see the audience completely spellbound...talk about "mass control" over your audience...
Now that's an example of one of his "light, easy going" speeches. I remember watching some video in the training room of some of his more "dark" speeches, where he seemed like he was coming from a very dark, yet powerful place. Drunk with power, perhaps. I can't find any of those however. Seriously diabolic stuff.
So, the story goes like this. Equinox did a sh*t ton of money when it was in it's prime, something like $200,000,000 a year. It was getting a lot of media attention. Funny thing is, their products were actually good. But things started getting bad when people were not making money, and being "coerced" into buying insane amounts of product. The company preyed on the desperate and poor. Many people even had to file for bankruptcy. Internally, the company was having major problems as well, and eventually the Government got involved and shut them down, and Bill Gouldd was prohibited from ever getting involved in a MLM business forever.
In doing some research on Bill Gouldd, I stumbled on his website
www.billgouldd.com
Evidently, he's launching some new "business" in two days, on 4/20...(no I am not involved)
Well, I was. But I never bought $5,000 worth of product up front like others were practically forced into doing. What I remember the most about the company was Bill Gould and how amazing of a speaker he was. My "sponsor" or whatever she was (she was HOT - possibly a big reason why I was sucked into the company) would have me sit in a room with the lights off, and watch lots of videos of Bill Gouldd and other top managers giving these quite frankly, incredible speeches. It was almost like brainwashing sessions. Actually no, they were brainwashing sessions.
So I've been trying to dig up footage of Bill Gouldd and in particular, footage of the special that 20/20 did on Equinox, (If anybody has this, let me know) and I found this gem...
Check out the productions that they were putting on! Ridiculous...
Here's a good one, mostly because you can see the audience completely spellbound...talk about "mass control" over your audience...
Now that's an example of one of his "light, easy going" speeches. I remember watching some video in the training room of some of his more "dark" speeches, where he seemed like he was coming from a very dark, yet powerful place. Drunk with power, perhaps. I can't find any of those however. Seriously diabolic stuff.
So, the story goes like this. Equinox did a sh*t ton of money when it was in it's prime, something like $200,000,000 a year. It was getting a lot of media attention. Funny thing is, their products were actually good. But things started getting bad when people were not making money, and being "coerced" into buying insane amounts of product. The company preyed on the desperate and poor. Many people even had to file for bankruptcy. Internally, the company was having major problems as well, and eventually the Government got involved and shut them down, and Bill Gouldd was prohibited from ever getting involved in a MLM business forever.
In doing some research on Bill Gouldd, I stumbled on his website
www.billgouldd.com
Evidently, he's launching some new "business" in two days, on 4/20...(no I am not involved)
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