First Rule Of Marketing...Bitch About It
The number of marketers, not just here, but everywhere, who bitch about
how people market, simply astounds me.
This one doesn't like guys who use special characters in a WSO title thread.
This one doesn't like long sales copy.
This one doesn't like hyped up sales letters.
This one doesn't like sig files.
This one doesn't like even a hint of self promotion in a post.
This one doesn't like...
Please, if I go on any further I'll make myself sick.
For crying out loud mother of God, we're marketers.
As long as we are not lying, cheating or stealing or breaking any forum
or Internet rules, then can we please have people stop the bitching about
how other people market?
If somebody is running a WSO with a title that has special characters
that are drawing people's attention to it, then find a way to counter it.
The irony is, one of those WSOs has like 2 replies...that's it. It's had very
few views and I seriously doubt it's doing all that well.
But you know what, that's not the point.
Marketers will market. They will test things. They will try things. They
will do whatever they can to increase conversions within the rules of
the platform they are advertising in. Even Google Adwords has rules about
what you can and can't put in an Adwords headline, 2nd line and 3rd line.
If it's not against the rules, it's fair game.
Want to talk about ethics? Well, we can get into a conversation about
ethics that can last a month of Sundays. But the bottom line is this. If
you're not doing anything illegal, if the product your selling does what it
says it does and if you're not cheating your customers, then you are doing
nothing wrong.
Meaning, if you want to hang freaking balloons from your sales page and
it brings you in more sales, then God bless you.
Can we please stop the bitching about all this stupid stuff.
Because I'm tired of it being the first rule of marketing.
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