Old Spice Guy In College? WATCH 'The Man Your Grades Could Be Like' (VIDEO)

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The Harold B. Lee library at Brigham Young University is tapping into Old Spice's viral marketing campaign to promote, of all things, studying -- and the execution is really quite impressive.

I love it!

David Jackson
  • Profile picture of the author Kurt
    Originally Posted by David Jackson View Post

    The Harold B. Lee library at Brigham Young University is tapping into Old Spice's viral marketing campaign to promote, of all things, studying -- and the execution is really quite impressive.

    I love it!

    David Jackson
    The Old Spice campaign is a great one...IMO they actually have two campaigns going on right now.

    The one campaign with the "Is this your man" is targeted to women:

    The other commercials with Terry Crews are targeted to men (and some of the weirdest commercials ever):


    For football fans....Both guys are former football players. Terry Crews was a back-up LB for a year or two in the NFL and the other guy played for ASU and was a 5th string WR and friend of Jake Plummer's.

    I saw the "other" guy on ESPN and he's pretty cool. He's modest, funny and nothing like the commercial character. Even the voice is made up...He doesn't talk like that at all.
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  • Profile picture of the author Bobby Rodgers
    I do love the old spice commercials. Hilarious
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  • Profile picture of the author HibikiTarek
    This is gonna be a worst trend than those Lady Gaga videos on Youtube
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