Snap Quiz...Let's See How Smart You Are
thinking like Internet marketers and start thinking like the actual people
you're looking to reach with your marketing.
We all know keyword research is critical to success. But too many of you
get hung up on number of searches and competition and actually forget
about keyword quality.
So here is a snap quiz and a bit of an exercise to get you thinking like a
prospect and NOT like a marketer.
Here's the scenario.
You're an alcoholic. No, you're a teenage alcoholic. That's bad on so many
levels. For one thing, you're probably too young to be drinking legally so
you could get yourself and a lot of other people in trouble if it leaked out
to the wrong agencies that you've been drinking and that your parents
have enabled you to boot. Or maybe they don't know but they suspect.
Okay, here's your snap quiz.
What would you type into Google, if you're a teenage alcoholic, and you're
looking for some kind of treatment so you can stop drinking?
Also, what would you type into Google if you're the parent of a teenage
alcoholic and suspect your kid is drinking and you want to find help for
him or her?
I'm not going to give you the answers...yet.
I want you to think this through on your own and post your answers here
with explanations as to WHY you chose those keywords.
I'm trying to get you into the minds of these people. That is the only way
you're going to TRULY understand how to target a market...any market.
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