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My Website

by musiclyons
5 replies
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Hi Everyone:
I have a site that I am selling Amazon Affiliate Products on. It is making a few sales, but not converting like it should. I invite you to take a look and give me your opinions on what I can do to maybe make it conver better. Thanks in advance for you help and suggestions.
Site is: lyonsmusic.com
#website
  • Profile picture of the author havplenty
    Why don't you try creating a review around a particular guitar? This would give your landing page sharper focus IMO.

    Hav
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  • Profile picture of the author DireStraits
    Originally Posted by musiclyons View Post

    Hi Everyone:
    I have a site that I am selling Amazon Affiliate Products on. It is making a few sales, but not converting like it should. I invite you to take a look and give me your opinions on what I can do to maybe make it conver better. Thanks in advance for you help and suggestions.
    Site is: lyonsmusic.com
    Exactly how well is it converting, and what are your expectations as to how it should be converting? Maybe you're expecting too much.

    On first glance, I noticed that a lot of your affiliate links to Amazon use the product name/description as anchor-text.

    I actually noticed that my Amazon CTR and sales went up when I started using a simple "click here to buy this from Amazon" or "Amazon stocks a good selection of <whatever product> here" type anchor-text. Basically, the link is a call-to-action.

    I'm used to navigating my way through peoples sites, but I still get confused as to where I'm going or what I'm doing if they haven't used a good, descriptive anchor text.

    If I'm on a site about Fender Stratocaster guitars, and I see a mention of the Mark Knopfler Signature Strat on a page that has just given me information/product descriptions, I might assume I'm just going to be led to a similar page on the same site. If, on the other hand, it says "click here to buy this guitar from Amazon", and I'm actually interested in buying it, I'll be more inclined to click the link!
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  • Profile picture of the author Kangaroo777
    nice website, clean and great layout.
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  • Profile picture of the author Adam Roy
    That website is a giant cluster. Very disorganized. It's not easy for the visitor to find exactly what they're looking for, every appears to be jumbled together.

    I would recommend making use of a sidebar, maybe to help organize that bunch of links you have up top.

    I also recommend splitting up your paragraphs, because they're quite long, and with all of the different font styles it's not easy to read.

    I think if you organize it better, make it easier to navigate, make some visual/appearance tweaks you should see better conversions.
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