Which IM cliches annoy you the most? Here's my list ....
If you want to get me to click away from your sales page, use these cliches:
"Crack the code." (as if you have some magic secret and aren't using time-worn marketing fundamentals)
"crushing it" (I find this sort of violent adjective adolescent and silly. Appeals to insecure newbies who don't believe in themselves and buy on hope only.)
"boatloads of cash" (more cheap imagery better suited to MLM)
"limited time only" (limited only until the sun burns out and the earth turns into a snowball.)
"literally overnight" (maybe a fortnight . . . if you actually do some work and implement something.)
"autopilot" (If you only knew how many hours of work it takes to create a Four-Hour Workweek.)
"Who else wants ..." (I know this is supposed to be a time-tested headline phrase, but I always found it Barnumesque and better suited to used car salesmen.)
"server-crushing traffic" (as if you WANT your server to go down!)
Anyway, those are just off the top of my head. What are yours?
"Crack the code." (as if you have some magic secret and aren't using time-worn marketing fundamentals)
"crushing it" (I find this sort of violent adjective adolescent and silly. Appeals to insecure newbies who don't believe in themselves and buy on hope only.)
"boatloads of cash" (more cheap imagery better suited to MLM)
"limited time only" (limited only until the sun burns out and the earth turns into a snowball.)
"literally overnight" (maybe a fortnight . . . if you actually do some work and implement something.)
"autopilot" (If you only knew how many hours of work it takes to create a Four-Hour Workweek.)
"Who else wants ..." (I know this is supposed to be a time-tested headline phrase, but I always found it Barnumesque and better suited to used car salesmen.)
"server-crushing traffic" (as if you WANT your server to go down!)
Anyway, those are just off the top of my head. What are yours?
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