George Orwell's Rules for Writing English
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.
George Orwell, author of "1984" (maybe it should have been called "2010")
None are more hopelessly enslaved than those who falsely believe they are free.
--Johann Wolfgang von Goethe, Elective Affinities (1809)