How Badly Do You Want It?

I'm sharing this with my friends in OT because I just love you folks.

There is a HUGE marketing lesson in this non marketing story. Hopefully, you'll
get it.

I recently got back into playing Magic The Gathering. I love the game, but
there are a lot of cards that I don't have because of the many years I didn't
play.

So what I've been doing is going to Ebay and bidding on the cards I want.
Most of them, I've been getting for way under book value.

However, a few cards I am finding are tough to outbid people for and get for
under book. Two auctions just now come to mind.

I sat down and asked myself this question.

"Am I just trying to see if I can get these cards under book (to prove
what a great bidder I am) or do I really want these cards?"

When I realized that I really wanted these cards, that's when I realized
that my conservative bidding was pointless. So what if I pay book or
slightly over? I'm not getting these cards any other way and if I really
want them, I'll pay anything for them...within reason.

So I took the cap off my bids, bid slightly over book and will probably win
both auctions I'm going for right now.

Okay, here's the marketing lesson.

Obviously, I've proven that if you want anything badly enough and there
is a price you can pay to get it, you can get it.

The same thing is true with your marketing. If you want to be successful
bad enough, you'll pay the price...whether it's long hours or spending tons
on ads or whatever it is.

I think the problem with most people who fail at this business is that they
really don't want it bad enough.

So sit yourself down and ask yourself that simple question.

"How badly do I want this?"

You'll get the answer to why you are or aren't having the success you're
looking for.