by tpw
8 replies
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JoeBlow Sucks!!!

"JoeBlow Sucks" is not a marketing campaign that will ever win you customers...

An iteration to this popular theme is that "JoeBlow's products are not worth mentioning..."

If you honestly believe that, why did you mention it?

LOL

This is clearly an attempt to make yourself look good by diminishing others...

When you are diminishing someone that others like, you will only be hurting yourself...

Either they are not worth mentioning, or they are...

And if you say that they are not worth mentioning, then you do mention them, what does that say about "your credibility"?

This applies equally to "not worth mentioning" and "not worth my time"...

If it is not worth your time, why would you spend time with it?

Credibility people... You will decide by your actions how much "credibility" you can keep...



When the JoeBlow Sucks strategy comes back to bite you in your ass...

You may think that the sales of a particular product are not high enough and conversions are not high enough for you to waste your time...

Thinking it is one thing... Saying it in a public forum is quite another thing...

But what if you change your mind and want to promote the product at a later date?

LOL

Once you have said this in public, your credibility is toast if you change your mind about the product later...

You will be seen as shallow -- only concerned about money, or you will be seen as lacking character, because you are willing to sell something to your audience that you once considered a waste of people's time...

The lesson here is that if you think it helps your image to diminish the products and services of others, that decision could one day come back to bite you squarely on the ass...

And rightfully so...
#credibility #marketing #reputation
  • Profile picture of the author Bill Farnham
    This really isn't worth mentioning, but some people actually like being bitten on the ass.

    One of my ex-girlfriends, anyway...:p
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    • Profile picture of the author 2010sahmoa
      Originally Posted by Bill Farnham View Post

      This really isn't worth mentioning, but some people actually like being bitten on the ass.

      One of my ex-girlfriends, anyway...:p

      Haha, I believe that's for another forum...:rolleyes:
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  • Profile picture of the author Andie
    not touching this thread with a ten foot pole
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    • Profile picture of the author myob
      Originally Posted by Andie View Post

      not touching this thread with a ten foot pole
      Not touching it with mine either.
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  • Profile picture of the author KimW
    I can see your point, but I have to point out that you can actually say you dislike something and then later if you sincerely change your mind about it come back and say you were wrong and you do like it and the reasons why are this this and this.
    Its how you present it.
    (PS: I am not Joe Blow nor am I affiliated with him in any manner.)
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  • Profile picture of the author Kay King
    I was just reading a thread by someone who hasn't figured this out. He's promoting himself - or trying to - by saying everyone else isn't as good.

    This was a lesson from my Grandfather who pounded it in:

    "Putting someone else down doesn't build you up."

    He was right.
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    Saving one dog will not change the world - but the world changes forever for that one dog
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  • Profile picture of the author Sheryl Polomka
    That's how all the politicians seem to think it works!!!! That is the biggest thing I hate about politicians when they spend their entire campaign, not talking about all the good things they have planned, but instead using their time to tell everyone how the other party sucks. I won't vote for a politician based solely on whether they constantly use the 'joe blow sucks' method.
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