Need Advice for a Content Angle

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I am designing a website/blog/ebay setup for a client..they own an antique/secondhand store and have thousands of products. I plan on interviews, video and text content to personalize the site for my client..but I need some advice on what the best angle for the content would be for the site. I don't want it to be salesy at all, just provide great content to the readers/buyers. I don't want to put up just a bunch of information about each product for their blog area..but wanted to provide something very useful to their customers in the way of information.

Could anyone possibly help me with a couple different ideas on information angles for this type of a store? I would really appreciate any suggestions

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