Is 12 AM noon or midnight?

by 67 comments
I think people might get confused with offers that will end at 12 am or 12 pm. It's better to make it clear that it will end at 12 noon or 12 midnight. So is 12 am noon or midnight?
#off topic #midnight #noon
  • Profile picture of the author Mike Grant
    12am = midnight.
  • Profile picture of the author Drake Kerrigan
    12 AM is midnight. 12 PM is noon. It used to confuse me too, until I started just thinking 1 minute ahead. 12:01 PM, of course is after noon, therefore PM.
    • Profile picture of the author Ernie Lo
      Originally Posted by Drake Kerrigan View Post

      12 AM is midnight. 12 PM is noon. It used to confuse me too, until I started just thinking 1 minute ahead. 12:01 PM, of course is after noon, therefore PM.
      That doesnt make sense though.....I think

      If 11am is the morning 12 in the middle of the day should be called am too not pm. PM should begin from (1 in the afternoon) 1PM so people dont get confused.

      Once again if 11 at night is 11pm, 12 midnight should be called 12PM not 12am....the next hour which is 1 oclock should start the AM cycle.

      Have no idea if that makes sense and I'm not reading it again but I know what I mean:p

      Who can we chat with about changing this?
  • Profile picture of the author JHC81
    I agree, think like Drake, think one minute ahead.
  • Profile picture of the author JustKid
    http://en.wikipedia.org/wiki/P.M.

    Basically its what PM and AM stands for not
    Pm= NIght
    Am = Morning
  • Profile picture of the author Michael Lee
    Thanks, guys. One more thing... If you said the offer will end on Feb 10 midnight, does that mean one minute before 12:01 am of Feb 10 or one minute before 12:01 am of Feb 11?
    • Profile picture of the author Mike Grant
      Originally Posted by Michael Lee View Post

      Thanks, guys. One more thing... If you said the offer will end on Feb 10 midnight, does that mean one minute before 12:01 am of Feb 10 or one minute before 12:01 am of Feb 11?
      This one always confused me as well. Changes from person to person.

      To me, Feb 10 at midnight equals one minute after Feb 9 11:59pm.
    • Profile picture of the author Drake Kerrigan
      One minute after 11:59 on the 10th would roll over to the next day, making it the 11th. Midnight on the 10th, to me, means one minute after midnight on the 9th. But then again, I've been known to show up for midnight mass on the wrong day because of that.
    • Profile picture of the author paulie888
      Originally Posted by Michael Lee View Post

      Thanks, guys. One more thing... If you said the offer will end on Feb 10 midnight, does that mean one minute before 12:01 am of Feb 10 or one minute before 12:01 am of Feb 11?
      Michael, for the sake of your sanity and your customers, you could eliminate all this confusion by saying your offer ends at 12:01 am, Feb 11th - this is clear and unambiguous, and people are much less likely to be confused by this.
  • Profile picture of the author ForeignProfessor
    Am I the only one who was taught this in elementary school?

    Of course, it is very confusing if the offer doesn't say which time zone they're talking about.
  • Profile picture of the author derrickschwan
    12 AM is twelve midnight.
  • Profile picture of the author Tristan Bull
    Lol this is the best thread ever!
    • Profile picture of the author A P Geofrey
      Originally Posted by Tristan Bull View Post

      Lol this is the best thread ever!
      Agreed. Best thread ever hahahaha, sounds silly but true.:confused:
  • Profile picture of the author Drake Kerrigan
    I don't know. It kinda has me questioning my sanity lol.
  • Profile picture of the author Lee Wilson
    There's an easier way to deal with this problem. If your offer ends at midnight ... and you let it run until 12.10, no one is going to sue you!
    • Profile picture of the author Richard Van
      Good grief.

      This is way too much to think about on a Thursday morning.

      If it's midnight just say the offer ends in the middle of the night, if it's the other one, just say it'll end at lunch time.

      Then forget all about this thread because it'll do your head in and before you know it, the whole year will have gone past and you won't have done anything.
  • Profile picture of the author hezell1989
    If its 12 at night time its AM
  • Profile picture of the author Ian Varnava
    You've gotta be kidding me...

    Personally I wouldn't be too sure about buying anything from any marketer who doesn't understand these simple things that are taught to everyone as children... unless this is a joke.
  • Profile picture of the author DIGITALCHAMELEON
    12 AM obviously its midnight!
  • Profile picture of the author paulie888
    This is such a hilarious thread! 12am is midnight - the day officially begins at the stroke of midnight, which is why it is 11:59 PM and changes over to 12 AM at midnight, when a new day starts.
    • Profile picture of the author Drake Kerrigan
      Yes it is. It's kept me amused this evening. Also gave my brain a bit of a workout lol.

      By the way, I'm an Okie, too. Small world.
  • Profile picture of the author UMS
    You could just use 24 hour time.

    12:00 for noon
    24:00 for midnight
    • Profile picture of the author Drake Kerrigan
      Originally Posted by UMS View Post

      You could just use 24 hour time.

      12:00 for noon
      24:00 for midnight
      Good idea, but not necessarily easier. I always run out of fingers trying to count military time.
    • Profile picture of the author paulie888
      Originally Posted by UMS View Post

      You could just use 24 hour time.

      12:00 for noon
      24:00 for midnight
      While this is an option, it'll still confuse people who aren't quite sure when the date change happens (as expressed by the OP).
  • Profile picture of the author rain21
    its mid night
  • Profile picture of the author Giani
    To avoid any confusion, I just changed launch time on my thread to 12.01 PM EST. I hope now everyone will understand it is noon time.
  • Profile picture of the author Meharis
    Originally Posted by Drake Kerrigan View Post

    12 AM is midnight. 12 PM is noon. It used to confuse me too, until I started just thinking 1 minute ahead. 12:01 PM, of course is after noon, therefore PM.
    Originally Posted by Michael Lee View Post

    I think people might get confused with offers that will end at 12 am or 12 pm. It's better to make it clear that it will end at 12 noon or 12 midnight. So is 12 am noon or midnight?
    I avoid that problem using military time.
    00:00 midnight
    12:00 noon
    Meharis
    • Profile picture of the author Drake Kerrigan
      Of course you could always do something like "It is now 5:41 AM CST February 10, 2011. This offer will end in 36 hours." Then just let everyone else figure it out
    • Profile picture of the author ForeignProfessor
      Originally Posted by Meharis View Post

      I avoid that problem using military time.
      00:00 midnight
      12:00 noon
      Meharis
      The problem with this is a lot of people from the US aren't familiar with the 24 hour clock. I remember reading on another forum a guy complaining that a job offer reading "Work hours: 0900-2000" was misleading because people would think it meant 2pm

      Now a really confusing thing I've seen is times reading "2500", which meant 1am. This was done to apparently stop people thinking it meant 1pm the next day. Most odd.
  • Profile picture of the author Gary King
    Wow...

    that's a lot of confirmations about what time it is...

    Since you're probably not going to be up at midnight to pull the offer anyway, how about saying the offer expires at 6:00 pm EST on Feb 10, 2011?

    Yes, you could setup a script to swap out the sales page at whatever you determine to be midnight or something, but most people aren't going to be sitting there counting down like it's New Year's Eve or something.

    I venture to say that most of the "expires at midnight" stuff is crap anyway - it's just a fake push to get you to buy - just like the "Only 200 will be sold - EVER!" claims when you've seen the ClickBank stats say otherwise.

    Just be clear about it.

    Just be HONEST about it.

    If you say it's gonna come down at 1:23 pm today, YANK it at 1:23 pm - you'll build a lot better reputation that way.
  • Profile picture of the author Owen Smith
    Why not end the offer at 23:59? That would make it easier.

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