Is 12 AM noon or midnight?

by Michael Lee 67 replies
I think people might get confused with offers that will end at 12 am or 12 pm. It's better to make it clear that it will end at 12 noon or 12 midnight. So is 12 am noon or midnight?
#off topic forum #midnight #noon
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  • Profile picture of the author Drake Kerrigan
    12 AM is midnight. 12 PM is noon. It used to confuse me too, until I started just thinking 1 minute ahead. 12:01 PM, of course is after noon, therefore PM.
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    • Profile picture of the author Ernie Lo
      Originally Posted by Drake Kerrigan View Post

      12 AM is midnight. 12 PM is noon. It used to confuse me too, until I started just thinking 1 minute ahead. 12:01 PM, of course is after noon, therefore PM.
      That doesnt make sense though.....I think

      If 11am is the morning 12 in the middle of the day should be called am too not pm. PM should begin from (1 in the afternoon) 1PM so people dont get confused.

      Once again if 11 at night is 11pm, 12 midnight should be called 12PM not 12am....the next hour which is 1 oclock should start the AM cycle.

      Have no idea if that makes sense and I'm not reading it again but I know what I mean:p

      Who can we chat with about changing this?
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      • Profile picture of the author Drake Kerrigan
        12:00 starts the next cycle, so 11:59 PM ends the PM cycle. As it rolls over to 12 it becomes AM. I'm not sure who you'd have to chat with about changing it. Perhaps whoever decided that daylight savings time made sense
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      • Profile picture of the author Mike Grant
        Originally Posted by Ernie Lonardo View Post

        That doesnt make sense though.....I think

        If 11am is the morning 12 in the middle of the day should be called am too not pm. PM should begin from (1 in the afternoon) 1PM so people dont get confused.

        Once again if 11 at night is 11pm, 12 midnight should be called 12PM not 12am....the next hour which is 1 oclock should start the AM cycle.

        Have no idea if that makes sense and I'm not reading it again but I know what I mean:p

        Who can we chat with about changing this?
        There are 24 hours in a day. Each 12:00 = half. Half the day = am, the other half = pm.

        AM = ante meridiem or before noon
        PM = post meridiem or after noon
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        • Profile picture of the author margocales
          Originally Posted by mgtarheels View Post

          There are 24 hours in a day. Each 12:00 = half. Half the day = am, the other half = pm.

          AM = ante meridiem or before noon
          PM = post meridiem or after noon
          Each period consists of 12 hours numbered: 12 (acting as zero), 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, and 11.

          The 12-hour clock was developed over time from the mid-second millennium BC to the 16th century AD.
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      • Profile picture of the author ameerulislam10
        Originally Posted by Ernie Lonardo View Post

        That doesnt make sense though.....I think

        If 11am is the morning 12 in the middle of the day should be called am too not pm. PM should begin from (1 in the afternoon) 1PM so people dont get confused.

        Once again if 11 at night is 11pm, 12 midnight should be called 12PM not 12am....the next hour which is 1 oclock should start the AM cycle.

        Have no idea if that makes sense and I'm not reading it again but I know what I mean:p

        Who can we chat with about changing this?
        Look 12 AM in midnight should be called AM because 12 AM would mean that 12th PM has been finished and 1st AM has been started. 12:00 AM will act as the beginning of 1st AM. When 60 minutes pass then you get 1 hour. Although you will see 12:01, 12:02 and think hei we are still in the 12's so it should have remained in PM etc. But the fact is 12:01 means 12th PM hour has been finished and 1st minute of 1st AM hour has passed already.

        I hope you got the point here. So no change is necessary. It was correct all the time.

        I hope I have not been too confusing.
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      • Profile picture of the author sal64
        Originally Posted by Ernie Lonardo View Post

        That doesnt make sense though.....I think

        If 11am is the morning 12 in the middle of the day should be called am too not pm. PM should begin from (1 in the afternoon) 1PM so people dont get confused.

        Once again if 11 at night is 11pm, 12 midnight should be called 12PM not 12am....the next hour which is 1 oclock should start the AM cycle.

        Have no idea if that makes sense and I'm not reading it again but I know what I mean:p

        Who can we chat with about changing this?
        So, is 2010 the start of the new decade, or the end of the old one?
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      • Profile picture of the author Istvan Horvath
        Originally Posted by Ernie Lonardo View Post

        That doesnt make sense though.....
        Of course it doesn't. Just like with the awkward date order :p

        They just try to hide the fact nobody is able to count to 24... only to 12.

        Although there always could be something confusing: is one minute after midnight 24:01 or 00:01?
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  • Profile picture of the author JHC81
    I agree, think like Drake, think one minute ahead.
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  • Profile picture of the author JustKid
    http://en.wikipedia.org/wiki/P.M.

    Basically its what PM and AM stands for not
    Pm= NIght
    Am = Morning
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  • Profile picture of the author Michael Lee
    Thanks, guys. One more thing... If you said the offer will end on Feb 10 midnight, does that mean one minute before 12:01 am of Feb 10 or one minute before 12:01 am of Feb 11?
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    • Profile picture of the author Mike Grant
      Originally Posted by Michael Lee View Post

      Thanks, guys. One more thing... If you said the offer will end on Feb 10 midnight, does that mean one minute before 12:01 am of Feb 10 or one minute before 12:01 am of Feb 11?
      This one always confused me as well. Changes from person to person.

      To me, Feb 10 at midnight equals one minute after Feb 9 11:59pm.
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    • Profile picture of the author Drake Kerrigan
      One minute after 11:59 on the 10th would roll over to the next day, making it the 11th. Midnight on the 10th, to me, means one minute after midnight on the 9th. But then again, I've been known to show up for midnight mass on the wrong day because of that.
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    • Profile picture of the author paulie888
      Originally Posted by Michael Lee View Post

      Thanks, guys. One more thing... If you said the offer will end on Feb 10 midnight, does that mean one minute before 12:01 am of Feb 10 or one minute before 12:01 am of Feb 11?
      Michael, for the sake of your sanity and your customers, you could eliminate all this confusion by saying your offer ends at 12:01 am, Feb 11th - this is clear and unambiguous, and people are much less likely to be confused by this.
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      • Profile picture of the author Richard Van
        Originally Posted by paulie888 View Post

        Michael, for the sake of your sanity and your customers, you could eliminate all this confusion by saying your offer ends at 12:01 am, Feb 11th - this is clear and unambiguous, and people are much less likely to be confused by this.
        ...Yeah and just to make it doubly clear to them, say it'll be at night and it'll be dark outside.
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        • Profile picture of the author Drake Kerrigan
          Originally Posted by Richard Van View Post

          ...Yeah and just to make it doubly clear to them, say it'll be at night and it'll be dark outside.
          Unless you're in Alaska in which case it may not necessarily be dark
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          • Profile picture of the author Richard Van
            Originally Posted by Drake Kerrigan View Post

            Unless you're in Alaska in which case it may not necessarily be dark
            We'll have to stick a disclaimer in about Alaska.

            For the rest of the world you put something like....

            This offer end at 12am. Now, for those of you now in the grip of a dilemna, that's midnight folks, take a look outside, it should be dark (beware Alaskans), the moon may be out and if there's no cloud cover, there will be stars visible. It will be night time and some people will be sleeping. It will not be lunchtime.
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            • Profile picture of the author paulie888
              Originally Posted by Richard Van View Post

              We'll have to stick a disclaimer in about Alaska.

              For the rest of the world you put something like....
              This only happens during the summer in Alaska, so you'd have to say that it only doesn't apply when it's summer there.
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        • Profile picture of the author paulie888
          Originally Posted by Richard Van View Post

          ...Yeah and just to make it doubly clear to them, say it'll be at night and it'll be dark outside.
          This is hilarious, Richard. Or you could really make a big production out of it and say that it ends 1 minute after midnight, lol.
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  • Profile picture of the author yakrid
    Banned
    [DELETED]
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  • Profile picture of the author ForeignProfessor
    Am I the only one who was taught this in elementary school?

    Of course, it is very confusing if the offer doesn't say which time zone they're talking about.
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  • Profile picture of the author derrickschwan
    12 AM is twelve midnight.
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  • Profile picture of the author Tristan Bull
    Lol this is the best thread ever!
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  • Profile picture of the author Drake Kerrigan
    I don't know. It kinda has me questioning my sanity lol.
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  • Profile picture of the author Lee Wilson
    There's an easier way to deal with this problem. If your offer ends at midnight ... and you let it run until 12.10, no one is going to sue you!
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    • Profile picture of the author Richard Van
      Good grief.

      This is way too much to think about on a Thursday morning.

      If it's midnight just say the offer ends in the middle of the night, if it's the other one, just say it'll end at lunch time.

      Then forget all about this thread because it'll do your head in and before you know it, the whole year will have gone past and you won't have done anything.
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  • Profile picture of the author hezell1989
    If its 12 at night time its AM
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  • Profile picture of the author Ian Varnava
    You've gotta be kidding me...

    Personally I wouldn't be too sure about buying anything from any marketer who doesn't understand these simple things that are taught to everyone as children... unless this is a joke.
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  • Profile picture of the author DIGITALCHAMELEON
    12 AM obviously its midnight!
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  • Profile picture of the author paulie888
    This is such a hilarious thread! 12am is midnight - the day officially begins at the stroke of midnight, which is why it is 11:59 PM and changes over to 12 AM at midnight, when a new day starts.
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  • Profile picture of the author UMS
    You could just use 24 hour time.

    12:00 for noon
    24:00 for midnight
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  • Profile picture of the author rain21
    its mid night
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  • Profile picture of the author Giani
    To avoid any confusion, I just changed launch time on my thread to 12.01 PM EST. I hope now everyone will understand it is noon time.
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  • Profile picture of the author Meharis
    Originally Posted by Drake Kerrigan View Post

    12 AM is midnight. 12 PM is noon. It used to confuse me too, until I started just thinking 1 minute ahead. 12:01 PM, of course is after noon, therefore PM.
    Originally Posted by Michael Lee View Post

    I think people might get confused with offers that will end at 12 am or 12 pm. It's better to make it clear that it will end at 12 noon or 12 midnight. So is 12 am noon or midnight?
    I avoid that problem using military time.
    00:00 midnight
    12:00 noon
    Meharis
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    • Profile picture of the author Drake Kerrigan
      Of course you could always do something like "It is now 5:41 AM CST February 10, 2011. This offer will end in 36 hours." Then just let everyone else figure it out
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    • Profile picture of the author ForeignProfessor
      Originally Posted by Meharis View Post

      I avoid that problem using military time.
      00:00 midnight
      12:00 noon
      Meharis
      The problem with this is a lot of people from the US aren't familiar with the 24 hour clock. I remember reading on another forum a guy complaining that a job offer reading "Work hours: 0900-2000" was misleading because people would think it meant 2pm

      Now a really confusing thing I've seen is times reading "2500", which meant 1am. This was done to apparently stop people thinking it meant 1pm the next day. Most odd.
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      • Profile picture of the author Meharis
        Originally Posted by ForeignProfessor View Post

        The problem with this is a lot of people from the US aren't familiar with the 24 hour clock. I remember reading on another forum a guy complaining that a job offer reading "Work hours: 0900-2000" was misleading because people would think it meant 2pm

        Now a really confusing thing I've seen is times reading "2500", which meant 1am. This was done to apparently stop people thinking it meant 1pm the next day. Most odd.
        I'm one of those many persons from the US able to read military time.
        Military time was created to avoid confusion.
        Well, you may know people thinking 2500 is 1AM.
        I know people believing that cows fly...
        Meharis
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  • Profile picture of the author Gary King
    Wow...

    that's a lot of confirmations about what time it is...

    Since you're probably not going to be up at midnight to pull the offer anyway, how about saying the offer expires at 6:00 pm EST on Feb 10, 2011?

    Yes, you could setup a script to swap out the sales page at whatever you determine to be midnight or something, but most people aren't going to be sitting there counting down like it's New Year's Eve or something.

    I venture to say that most of the "expires at midnight" stuff is crap anyway - it's just a fake push to get you to buy - just like the "Only 200 will be sold - EVER!" claims when you've seen the ClickBank stats say otherwise.

    Just be clear about it.

    Just be HONEST about it.

    If you say it's gonna come down at 1:23 pm today, YANK it at 1:23 pm - you'll build a lot better reputation that way.
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  • Profile picture of the author Owen Smith
    Why not end the offer at 23:59? That would make it easier.
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  • Profile picture of the author Scott Ames
    I'm a little confused about Stardates myself.
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  • Profile picture of the author Michael Oksa
    Yes, the common way of denoting the time is that 12:00 AM is midnight, and 12:00 PM is noon.

    However, as mgtarheels pointed out AM stands for ante meridiem which means 11:59 AM is in the morning. BUT, here's the catch...while conventional wisodm says noon then becomes 12:00 PM, the truth is that noon is neither PM nor AM, because it is not before or after noon - it IS noon.

    Therefore, the technical answer is that the times would go as follows... 11:59 AM, 12:00 noon, 12:01 PM.

    Of course, for those who have a hard time keeping the conventional labels straight, think of it this way: One minute after noon is 12:01 PM and one minute before is 11:59 AM, but by adding one second on to noon, you see it's PM. 12:00:01 PM because it is now post meridiem. Therefore, even though 12:00 noon (or 12:00 midnight) are neither post nor ante meridiem, the times that go with them; namely 12:00:01 - 12:00:59 are post or ante, and it's safe to classify them with the times they correspond to.

    Easy, yes?

    All the best,
    Michael
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    • Profile picture of the author jglopez
      midnight!
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      • Profile picture of the author ameerulislam10
        Originally Posted by jglopez View Post

        midnight!
        You better remove your email address from your signature if you don't want to get loads of spams to your mail box.
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  • Profile picture of the author Michael Mayo
    LOL... I still can't believe I read this whole thread???

    OK, Let me ask you this and see what you think?

    If Today was Tomorrow Yesterday then wouldn't Today be the Day
    after Tomorrow World wide using Zulu time?

    :rolleyes:
    Have a Great Day!
    Michael
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    • Profile picture of the author Michael Oksa
      Originally Posted by Michael Mayo View Post

      If Today was Tomorrow Yesterday then wouldn't Today be the Day
      after Tomorrow World wide using Zulu time?

      :rolleyes:
      Have a Great Day!
      Michael
      I don't know, but I think Today or the Tonight Show should have the answer.

      ~M~
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      • Profile picture of the author Michael Mayo
        Originally Posted by Michael Oksa View Post

        I don't know, but I think Today or the Tonight Show should have the answer.

        ~M~
        I'm not sure if which one comes on the air when?

        Does the Today show come on before 12:00:01 or after 12:00:01 ???
        AM or PM or am I talking about the Tonight show??? :confused:

        Have a Great Day!
        ןǝɐɥɔıɯ
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  • Profile picture of the author mikemcmillan
    Ok, I think I'm good on the AM/PM thing now.

    Can we move on to proofs of the Riemann hypothesis, Godel's Theorem, and Eigenvalue determinant vectorization in deteriorating epsilon neighborhoods? That's what I really need help on! --Mike
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    • Profile picture of the author Kay King
      Geesh - you guy make things hard.

      Where I come from it is either 12N or 12M - and if you don't know which it is you look to see if the sun's up or not.
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    • Profile picture of the author Roaddog
      Originally Posted by mikemcmillan View Post

      Ok, I think I'm good on the AM/PM thing now.

      Can we move on to proofs of the Riemann hypothesis, Godel's Theorem, and Eigenvalue determinant vectorization in deteriorating epsilon neighborhoods? That's what I really need help on! --Mike

      Oh don't even get me started on
      Eigenvalue determinant vectorization in deteriorating epsilon neighborhoods



      LOL



      Jim
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  • Profile picture of the author Mark Jordan
    Feb 10 midnight means Feb 10 12am and that's after Feb 9 11:59. Same with when does the new year starts? It starts at Jan 1 as soon as it strucks 12am that's why we have a countdown.
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  • I use:

    SpecialSomethingOfOfferHere Ends 11:59PM MonthHere DateHere YearHere TimeZoneHere
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  • Profile picture of the author J Bold
    I can't believe there's even a discussion here. Morning hours have to start sometime and day hours have to start sometime, there's got to be one point when it changes. That is at Midnight when it becomes A.M. and Noon when it becomes P.M.

    Pretty dang simple.
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    • Profile picture of the author halmo
      The AM, PM thing might be obvious and taught in elementary school in the US and (some) other English-speaking countries, but there are quite a few countries (even European countries) where the 24-hour format ("military time") is used, and people have no idea about AM and PM until they learn English. That makes it confusing to learn that 12AM is actually considered midnight because the "A" in AM designates morning, whereas the word "midnight" designates night.

      In the 24-hour format, this is how it goes
      12:00 is noon, and any time after 12 (even 12:00:01) is afternoon
      24:00 is midnight, and the second after midnight is 00:00:01 (not 24:00:01)

      24:00 (=12:00 AM) is still part of the day that's about to end, but the next second is part of the following day -- that's why it's not designated with 24:00:01 but designated as 00:00:01 because it's the 0th hour and 0th minute and 1st second of the new day.

      The main point is that it might be a good idea to say midnight or noon for an IM offer to end instead of using either time format (unless you want confuse or not want to sell to people in countries where the AM, PM is not used). Of course, most of the online sales come from primarily English-speaking countries, but just food for thought.

      Originally Posted by Ernie Lonardo View Post

      That doesnt make sense though.....I think

      If 11am is the morning 12 in the middle of the day should be called am too not pm. PM should begin from (1 in the afternoon) 1PM so people dont get confused.

      Once again if 11 at night is 11pm, 12 midnight should be called 12PM not 12am....the next hour which is 1 oclock should start the AM cycle.

      Have no idea if that makes sense and I'm not reading it again but I know what I mean:p

      Who can we chat with about changing this?
      Makes perfect sense.

      Originally Posted by sal64 View Post

      So, is 2010 the start of the new decade, or the end of the old one?
      That's a good question.
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  • Profile picture of the author Michael Lee
    My JV partner says the offer will end Sunday midnight. I have to schedule now a "last chance" promo to my list which will be sent 24 hours before the offer ends.

    I know some people are saying these things are taught in elementary and very simple, but if you search on the web, there are very contrasting views on whether Sunday midnight is Saturday going to Sunday, or Sunday going to Monday. And it has serious consequences if I don't get it right.
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  • Profile picture of the author Kurt
    Originally Posted by Michael Lee View Post

    I think people might get confused with offers that will end at 12 am or 12 pm. It's better to make it clear that it will end at 12 noon or 12 midnight. So is 12 am noon or midnight?
    From a marketing point of view, it really doesn't matter which is correct, as some people with think one is correct, and others will think the other is correct.

    I avoid using 12 am or pm at all costs...Instead, I'll use 11:59 pm, which helps clarify the time.
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  • Profile picture of the author cossie
    definetly midnight
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