I need a name for my business? Please give me input

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Due to some differing points of view with a coworker (who happens to be the owner/founder etc of the company I was subcontracting with) I've decided to only work with him on a case by case basis from now on, and I'd rather not use his company name in the future when doing business.

In other words, I'll be forming my own corp. this month and running all my business through it... I just need a name.

So, in short of what I do is essentially financial planning for seniors and occassionally pre-retirees/retirees.

The majority of my estate planning clients are 70-100 years old (avg age is near 80)
(this is 60% of my business and its very intricate/detailed planning... extremely time consuming)

My retirees but not quite 80 year old clients... we assess their portfolios which are typically overly invested in ****ty equities and high risk investments. We then make recommendations and reduce risk. We make sure that if they need nursing care or assistance that their healthcare costs will be completely covered by qualifying them for entitlement programs through the state, the VA, etc... (Probably 35% of my business, however these cases are some of my favorite to work on, so I wouldnt mind doing it more often)

and lastly for people under 50... its typically just an occassional life insurance policy... probably 5% of my business and less than that of my profits. (For the most part its mindless when people are young and healthy)

I need to come up with a business name that encompasses the brunt of my business which is basically helping seniors utilize various entitlement programs to increase their incomes, reduce their costs, and preserve their assets. (pretty much estate planning, wealth preservation, and retirement income planning)

The programs can cover the entire cost of nursing home care, which down here costs nearly 7k a month.... THIS IS WHY PEOPLE SEEK ME OUT so that they don't need to self pay for the care and leave the healthy spouse poor.

Sooo now that you have an idea of what I do..... Anybody have a good business name that is niche specific.. and unused

Thanks

Keywords maybe Elder, senior, specialist, assistance, financial, planner, planning, etc...

the only issue when I peg my elder niche with the word senior, I lose out on the very profitable sector of "baby boomers" who don't quite view themselves as seniors yet.
  • Profile picture of the author Willybeen
    Nothing??????? bueller?
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  • Profile picture of the author David Maschke
    Retirement Expert Inc.
    Signature

    I

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  • Profile picture of the author Dennis Gaskill
    Senior Assurance
    Elderhelp or Elder Help (I think Elder Care is taken)
    Elder Assurance
    Wrinkled People Financial Care (I didn't write that, my post was hacked)
    Elder Finance
    Retiree Financial Planning
    Retiree Asset Protection
    Retiree Strategies Inc.
    Strategic Retirement Assistance
    Senior Financial Strategies
    Senior Asset Assessment and Protection
    Old Coot Care Corp. (sorry, I can't be serious for too long at a time or my dog bites me)
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    Just when you think you've got it all figured out, someone changes the rules.

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  • Profile picture of the author David Maschke
    I like Dennis' (is the apostrophe in the right spot?) suggestion "Retiree Strategies Inc."

    The domain RetireeStrategies.com looks like it's available too.
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  • Profile picture of the author Willybeen
    i just thought up seniorstrategies or elderadvisors or something to that effect, but the above ones are phenomenal... (Best people have offered thus far)

    Please keep them coming
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by Willybeen View Post

      i just thought up seniorstrategies or elderadvisors or something to that effect, but the above ones are phenomenal... (Best people have offered thus far)

      Please keep them coming
      That's all you get from me for free. :p
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      Just when you think you've got it all figured out, someone changes the rules.

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  • Profile picture of the author Willybeen
    well, i'm grateful for all of those.

    Many thanks
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  • Profile picture of the author dgridley
    seniormoments?

    (I have enough of those)
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  • Profile picture of the author Willybeen
    We all do.... they say memory is the second thing to go...
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  • Profile picture of the author Willybeen
    hook,line,sinker
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  • Profile picture of the author mahal788
    Should have seen that one coming :p
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  • Profile picture of the author Willybeen
    decided on "Senior strategies group"

    I could make it my URL or something close to it, but I think people will get hung up on spelling strategies....

    If you have any ideas for a simplistic, memorable, yet functional/related url.... I'm open to suggestions.
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    • Profile picture of the author Willybeen
      just looking for a url now..... thoughts?
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      • Profile picture of the author Meharis
        Originally Posted by Willybeen View Post

        just looking for a url now..... thoughts?
        Here you have it:
        "STATEINCOMEPLAN.COM"
        "INCOMEPLANPROTECTION.COM"

        Very easy to remember.
        You own me a diner...
        Meharis
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  • Profile picture of the author Willybeen
    A DINER?!?!?!? thats gonna be expensive, perhaps I'll snag you a dinner...
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  • Profile picture of the author sylviad
    This one from Dennis struck me right away:

    Strategic Retirement Assistance

    "Senior strategies group" sounds too much like a place where seniors gather.

    Other words for 'strategies', etc. :
    tactics
    plan
    method
    planning
    blueprint
    program
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  • Profile picture of the author Willybeen
    UP AND RUNNING... still needs some TLC, but atleast its framed.

    Senior Strategies Group

    Thoughts?
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  • Profile picture of the author Michiko Karabin
    Elder financial planning
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  • Profile picture of the author hardraysnight
    I think Dennis would be a great name for a geriatric site
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  • Profile picture of the author williams22
    So wat's the final name you thought off ?
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  • Profile picture of the author Newview
    Great name - Senior Strategies Group - it really does "pop" out at you, but can't help to think about all the baby boomers you many not attract because of the word "Senior". So keeping the concept, but with a few variations - how about:
    Financial Strategies Group
    Financial Strategies Goals
    Financial Strategies Planning Group

    Just a thought...
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  • Profile picture of the author DireStraits
    Codgers Incorporated.
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  • Profile picture of the author Kurt
    Geezer Pleaser
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  • Profile picture of the author dagaul101
    Wealth preservation for retirees dot com ?
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  • Profile picture of the author Willybeen
    Thanks for all the help...

    I'll have to see how things change with my typical book of business, but for now, senior strategies group seems to be doing just fine!

    When I start doing boomer seminars again, maybe I'll just create a DBA. Time will tell
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