Some Real Estate Marketing Advice....

Hey everyone,

This forum has to be one of the highest concentrations of marketers anywhere!

So it made sense to ask a marketing question here for my other industry, real estate.

I have been selling homes just North of Toronto, Canada for over 25 years. Unlike many parts of the U.S., we are booming here. Properties are selling for very close to asking price, within a week or two.

It's a realtor's dream market. Except....there are few listings right now. Demand is grossly outstripping supply. It's down right tough to get a listing here. It's a very, very competitive market.

I am so tired of seeing and using the same old marketing mailer pieces. "Free market evaluation" certificates and "Just Sold" and "Just Listed" cards etc. I am tired of it because everyone is doing it and I would love to come up with something that differentiates myself from the pack.

Something that would make a potential seller, stand up and say "That guy must be pretty cool" or "Innovative". "I wanna sell my house with him!"

Yeah Baby!

Know what I mean?

Any little ideas or input would be really appreciated. I honestly couldn't think of a better place to ask for this kind of help.

I need to get a few homes on the market quickly so I don't miss the boat. These markets don't last forever.

I love this place for the sense of community. Any ideas welcome!

Cheers All,

Tony.