Do you listen or do what Celebrities recommend?

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There's no doubt it works.

But even knowing it, I still don't get it.

Are people THAT sheeple?

Micheal Jordan wearing Hanes, eating BallPark franks and wearing Air Jordans isn't going to make me want to buy those, thinking I'm being like Jordan.

I think kids are more influenced on some of these because they tend to naturally imitate their heroes.

Celebrity colognes , because what, it has their name on it? Don't get it.

I am less likely to believe a celebrity if he/she is hawking a product.

Celebrities telling me to give to a charity does not mean anything more than a regular person who is saying the same thing.

If I was a big Chuck Norris fan, I mean really followed and practiced his martial arts and training, I may be inclined to look into his hawking of a physical fitness product, but I would've already researched it and would have made a determination..., if I want to have Chuck Norris fighting skills and athleticism , do I believe he "actually" uses the machine or the machine contributes to his ability?

Usually , the most honest endorsement of a product by a celebrity is when a picture , question or video is taken of them working out or actually using a product that they have no intention or does not occur to them to officially endorse a product, just an every day routine.

I am MORE likely to believe George Foreman when he was pulling a Volkswagen while training for a fight, NEVER commercializing it or endorsing it because this was found out ONLY with in depth reporting or questioned about it, otherwise, he would NEVER bring it up.

Like when boxers have closed training sessions.

Or like when Arnold Schwarzenegger was in top form and Mr. Olympia, considering to buy his training tapes and books seem not to far a jump.

Jack Lalanne , especially back in the day, was that type of celebrity, that had that type of impression.

Since doing research in that field, he had far less credibility when endorsing the juicing, because I know and seen first hand what a person actually looks and feels like when going on that path, at any age.

NOT that juicing is not good , but that HE actually did it as a major part of his personal diet when hawking it.

I find most commercials insulting..., not informative , really stupid, rarely influenced , which is why a lot of "review/comparison" content gets top billing on internet.

I am curious as to what percentage of the population actually bought "Mentos" because of that stupid commercial, and other type commercials.

Does "the most interesting man in the world" make you want to buy that beer? Yes, it is entertaining , but does it turn you into a buyer?

Celebrity or not, it all comes down to credibility coupled with believability...,are YOU certain or convinced that what he/she endorse will get the results you want?

The 13th Warrior
  • Profile picture of the author lcombs
    No, I couldn't care less what a celebrity thinks.
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  • Profile picture of the author Kurt
    I have to admit, I'm waiting for Chumley from Pawn Stars to sell his signiture cologne:

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  • Profile picture of the author Roaddog
    To answer the first part of your question...

    Would I buy a product simply because a celebrity was "hawking" it the answer would be... no.
    They can and do make millions for a national commercial. Depending on the amount of residuals and exposure, (times and places run).

    If a celeb stood there and said he wasn't getting a penny for a charity he was "hawking", I might look into it. For that matter even a product...which would be unlikely, as it IS a business.

    The Mentos commercials were annoying to me and I'm sure to many, however they are typical of non-American advertising, which they are, (from the Netherlands) and filmed in South Africa.). But they stick in the mind, like a song you can't get out of your head in the morning. Thereby effective.

    In the second part where you state the quality of commercials these day's...seemingly without celebs ie: 'the most interesting man in the world', etc...it would depend on what I heard from people I know who have 'used' it.

    In reality (most of) these companies have spent millions and millions of dollars to produce these commercials, to research what is effective and what isn't.

    I have often wondered what half naked women have to do with eating a burger, but have often craved a burger after watching one...
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    • Profile picture of the author The 13th Warrior
      Originally Posted by Roaddog View Post


      The Mentos commercials were annoying to me and I'm sure to many, however they are typical of non-American advertising, which they are, (from the Netherlands) and filmed in South Africa.). But they stick in the mind, like a song you can't get out of your head in the morning. Thereby effective.

      Yeah, its annoying and sticks in the mind.

      Does not make me want or curious to buy,in fact, because the commercial was so stupid , upon seeing the product where ever its displayed, I consciously avoid it.

      So WHO is it effective on?

      Effective, meaning TO BUY.






      Originally Posted by Roaddog View Post


      In reality (most of) these companies have spent millions and millions of dollars to produce these commercials, to research what is effective and what isn't.



      So, does spending millions mean they have proven it to work ?

      Or their research is proven that that amount invested in a commercial will be worth it , to at least break even?

      Deep pockets, I think, don't necessarily mean success in the majority of instances.., companies can lose money with no profit, even if there are no upsells, and its still feasible from a tax issue or some other unforeseen agenda to the company's benefit.






      Originally Posted by Roaddog View Post


      I have often wondered what half naked women have to do with eating a burger, but have often craved a burger after watching one...

      That may either have something to do with the metrics or fluke.

      People watch T.V. at all times of the day and night, at some point, a person or group is going to get hungry while engaging the tube.

      So those who DO NOT know and/or can't make up their mind(s) as to what to eat or what would be appealing, the ratio of commercials to actual show per channel, eventually, something will give you an idea, especially if there is a special on it.

      If there was an appealing half-naked female eating raw broccoli , I'll bet my and your relatives right arms that dudes are not going to the supermarket to buy raw broccoli to eat, unless some subliminal feasible suggestion of some physical self-gratification was available for doing just that.

      Even fellas doing the majority of their thinking with the "other" head are maybe close, but NOT quite that gullible, (...I think..,)

      The 13th Warrior
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  • Profile picture of the author TheQueenBee
    I have never used a product just because a celebrity endorsed it. I remember trying a shampoo before and my hair got nowhere near that of the celebrity's hair. HAHAHA. In fact... it got dry and unmanageable.

    There is no truth to advertising. LOL
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  • Profile picture of the author Sunfyre7896
    Absolutely not. To preface, I don't ever care who they're married to or seeing, what they eat for lunch, where they were last night, what side projects they have going for them, what time they visit the...... Anyway, I don't really follow them at all except on screen. So that being said, I wouldn't follow something or buy something based on some celebrities endorsement. I know for one thing, that psychologically they're used because people have a certain trust level with authority figures as well as celebrities. People just tend to trust their words and what they do. It doesn't sway me really, unless the alternative is presented by some slob who obviously doesn't care. There is a certain common perception there. Also, most of the time when they're endorsing something other than a product it's because they're pushing some agenda. Usually a liberal agenda, but that really doesn't matter. Unless they're really feeding some starving children I don't listen to all of the anti-war and green-peace that they promote. Some are for the good and some are just whacked out. I'm not going to name any names, as I am just saying that these are the reasons I choose not to really listen to what they're saying half the time unless it's a funny bit. Whether intentional or not (drunk and caught on camera on TMZ or whatever.) I don't hardly ever watch that show, but the rare times I do, it can be funny at times.
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    • Profile picture of the author The 13th Warrior
      Originally Posted by Sunfyre7896 View Post


      I know for one thing, that psychologically they're used because people have a certain trust level with authority figures as well as celebrities. People just tend to trust their words and what they do.

      I tend to agree with that, but with life experience and age, especially in this global media and even more forward SHALLOW characters and agendas lately, age 0-35 maybe are likely to believe it, those lacking experience and/or tested the credibility of the object of their admiration.




      Originally Posted by Sunfyre7896 View Post


      Usually a liberal agenda, but that really doesn't matter. Unless they're really feeding some starving children I don't listen to all of the anti-war and green-peace that they promote. Some are for the good and some are just whacked out.


      You're killing me here, dude.

      ALL sides do it, equally, which is why problems never get solved, just postponed, if we're lucky.

      From what you said here, some authority/celebrity you listen to has gained your unswerving trust, loyalty and allegiance in this philosophy, no matter what comes out their mouth.

      To each his own, I suppose.

      The 13th Warrior
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  • Profile picture of the author Dennis Gaskill
    Celebrity endorsements mean absolutely nothing to me. In fact, if anything, it makes me more resistant to the product being hawked.

    Why?

    I would reason if they're paying a boatload of money for a celebrity to endorse a product, that expense is built into the product because it's always the consumer that pays. I would conclude I can probably get an equivalent quality product for less, or a better product for the same money. I have proven this true many times over the years.
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    • Profile picture of the author Roaddog
      Originally Posted by Dennis Gaskill View Post

      Celebrity endorsements mean absolutely nothing to me. In fact, if anything, it makes me more resistant to the product being hawked.

      Why?

      I would reason if they're paying a boatload of money for a celebrity to endorse a product, that expense is built into the product because it's always the consumer that pays. I would conclude I can probably get an equivalent quality product for less, or a better product for the same money. I have proven this true many times over the years.

      I agree Dennis, the 'equivalent', generic industry is a huge sub-niche, in this country anyway.

      And getting bigger all the time. IMHO.
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by Roaddog View Post

        I agree Dennis, the 'equivalent', generic industry is a huge sub-niche, in this country anyway.

        And getting bigger all the time. IMHO.
        Heck Jim, I wasn't even thinking "generic" but you're right about that, too.

        I was thinking about white label products and companies that make good products but typically don't advertise, at least not in a big way.

        For a white label example, there's a high end electronics company that was advertising a short wave radio I wanted. It was $300 and they used a celebrity as their spokesman. So, I did a little research online, about 10 minutes worth, and found that the same company that manufactured that radio and SOLD it to the high end company also sold the same radio to Radio Shack with the Radio Shack brand on it. Radio Shack sold this same radio for $150. I saved $150 and got the exact same radio by doing ten minutes of research.

        I'm not cheap, but paying half price is like giving yourself a little pay bonus.
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  • Try watching the commercials famous celebrities do in Japan that they get paid big bucks to do...some of them are so hilariously embarrassing they do not want them shown in the US - Some offers must be hard to say no to.
    They probably all took a cue from James Coburn when he got $100,000 to say 2 words - "Schlitz Light" years ago...Did people run out in droves to buy it? Probably not.

    It is always nice to see someone use this crazy celebrity they are given for good causes now and again...just because it helps the cause, and do not expect anything in return but a warm fuzzy feeling.

    But then again...some celebrities endorse because they must believe in it! Right?


    John Wayne used to smoke 5 packs of cigarettes a day...(he died of lung cancer...)


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  • Profile picture of the author iidesu
    Does what i listen have anything to do with what others recommend?
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  • Profile picture of the author J Bold
    I think certain celebrity endorsements will actually turn some people off. Amazing how many endorsements Paris Hilton gets when a recent survey showed they would actually not want a product if she was the face for it. But it's probably all about the specific market.

    However, no matter what some may say, subconsciously a celebrity endorsement probably does work in some cases.
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  • Profile picture of the author michael26a
    I listen to everyone equally, regardless of whether they are a celebrity or not. I don't consider celebrities to be more intelligent than the average person
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    • Profile picture of the author The 13th Warrior
      Originally Posted by michael26a View Post


      I listen to everyone equally, regardless of whether they are a celebrity or not. I don't consider celebrities to be more intelligent than the average person

      Yeah, what he said.

      Now come on, be honest, what did Paris Hilton influence you people to buy?

      Carl's Jr paid her a lot of money, was their research faulty or what?

      These celebrities are getting paid a lot of money to make somebody buy.

      The only "celebrity" endorsement I can think of that I bought is when , by chance, while channel surfing, I caught Oprah Winfrey interviewing Robert Kiyosaki of Rich Dad, Poor Dad.

      That was a good buy, but beyond that, I don't recall.

      The 13th Warrior
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  • Profile picture of the author M A Kay
    Celebrities bring a huge impact especially to ordinary people on the products they advertised. I guess i don't need to follow what they recommend in the end its not them but i, myself,the ones to suffer. I can't assure if they made a right advertised in the first place.
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