What "saying" annoys you the most in IM?

Banned 13 years ago

I thought that was just an expression.

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LeeLee

13 years ago

When someone reports a success and 20 people jump in and tell him to scale it up. Duh!

Really all catch phrases annoy me. They signify a herd mentality.

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Alan Petersen 13 years ago

Originally Posted by LeeLee

When someone reports a success and 20 people jump in and tell him to scale it up. Duh!

Really all catch phrases annoy me. They signify a herd mentality.

"Herd mentality" is a catch phrase. So you're using a catch phrase to express your annoyance at catch phrases.
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Robert Michael

13 years ago

lol well yeah, I know it's not to be taken literally. I just added the rubber boots part in there for humor and to make my point.

I just don't understand why people say "rinse and repeat" instead of just "repeat"

To me, rinsing yourself of your previous work doesn't make much sense.

Say you make 5,000 dollars from a simple domain redirected to your affiliate link. Would you want to "rinse" that domain from your hands, just to start up another one?

I doubt it. You would want to keep it going, but still repeat the process. So really there is no "rinsing" involved

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Jonathan 2.0 Banned 13 years ago

Originally Posted by Whos That Guru

To me, rinsing yourself of your previous work doesn't make much sense.

Essentially it means improving the efficiency of something (cloth) by getting rid of what isn't useful (dirt). To refine and improve, in other words.

That’s the way I look at it anyway.
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Frank Donovan

13 years ago

Originally Posted by Whos That Guru

I just don't understand why people say "rinse and repeat" instead of just "repeat"

It's a contraction of the phrase: "lather, rinse, repeat" - an instruction that appears on many shampoo bottles.

In the novel "The Plagiarist" by Benjamin Cheever, a marketing executive doubles the sales of his brand of shampoo virtually overnight by adding the word "repeat" to the existing "lather, rinse" directions.

[Although I'm pretty certain that this extra word had been added to the directions on most shampoo bottles long before that novel was published.]

Whatever the provenance - the phrase, shortened to "rinse and repeat" has become shorthand for any activity that can be repeated as is for automatic extra profits without the commensurate extra effort.

Lather, rinse, repeat - Wikipedia, the free encyclopedia

Frank

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Jonathan 2.0 Banned 13 years ago

Hi Frank.

Where did the phrase “Rinse and repeat” come from originally?
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- Frank Donovan 13 years ago
  
  Hi Jonathan,
  
  Originally Posted by Jonathan 2.0
  
  Hi Frank.
  Where did the phrase “Rinse and repeat” come from originally?
  
  As I said, it's a contraction of the phrase "lather, rinse, repeat".
  
  Check out the wiki link in my previous post.
  
  Frank
  
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  Jonathan 2.0 Banned 13 years ago
  
  Cool. Thanks Frank.
  
  I had a strong inkling that it goes back further than that. However it seems like I was wrong. I can definitely see “Cavewomen” rinse and repeat when washing their hair etc.
  
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scsheldon33

13 years ago

Originally Posted by Frank Donovan

It's a contraction of the phrase: "lather, rinse, repeat" - an instruction that appears on many shampoo bottles.

In the novel "The Plagiarist" by Benjamin Cheever, a marketing executive doubles the sales of his brand of shampoo virtually overnight by adding the word "repeat" to the existing "lather, rinse" directions.

[Although I'm pretty certain that this extra word had been added to the directions on most shampoo bottles long before that novel was published.]

Whatever the provenance - the phrase, shortened to "rinse and repeat" has become shorthand for any activity that can be repeated as is for automatic extra profits without the commensurate extra effort.

Lather, rinse, repeat - Wikipedia, the free encyclopedia

Frank

Nice explanation here!

Thanks man

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focused

13 years ago

Hey, I like those catch phrases..
they make good copy..
because every one recognizes them and they
have a good grasp of what they mean..

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mojojuju 13 years ago

Originally Posted by focused

Hey, I like those catch phrases..
they make good copy..
because every one recognizes them and they
have a good grasp of what they mean..

It's a no brainer.
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- Jonathan 2.0 Banned 13 years ago
  
  Originally Posted by mojojuju
  
  It's a no brainer.
  
  Killer advice.
  
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- ScottyM2 13 years ago
  
  Originally Posted by mojojuju
  
  It's a no brainer.
  
  Not necessarily expressions, but in the context of WSO reviews, questions, & comments:
  
  * It's a no brainer... (That clarifies things. I'm sold now.)
  
  * You seriously over-delivered. (How low were your initial expectations?)
  
  * Thinking outside the box. (How old is that one? 5 years?)
  
  * Will it work in the UK? (Ummm... yeah.)
  
  * He's a good guy, someone who actually practices what he preaches, in the field, working the trenches. (Wow, must be a REAL system, as opposed to ?)
  
  * Well-written. (Ok, sold me.)
  
  * Business in a box. (Barf soup.)
  
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  The 13th Warrior 13 years ago
  
  "Take Action"
  
  "Taking Action".
  
  These have become cliches by their inordinate frequency of use, not because they are not good, but most people use them excessively to mean:
  
  "Take Action" = pull your credit card out now
  
  "Take Action" = buy my course, that's half the action
  
  "Take Action" = keep being drawn in and hypnotized by my copy
  
  "Take Action" = if you don't buy my course, you are not serious
  
  "Take Action" = you will continue to be wandering and failing for years to come if you don't buy THIS course, NOW!
  
  "Take Action" = nothing will start or ever start on the right path until you buy my course.
  
  "Take Action" = do what I say, I am the only one you need to listen to.
  
  "Take Action" = don't listen to anyone else, they will have you going in circles.
  
  "Take Action" = all the other courses are scams, but this is the truth course you need.
  
  "Take Action" = by hook or crook , get this course, pull out your money and give it ONLY to me and who I say, NOW!
  
  "Take Action" = your chances of anything happening in your IM career is pointless unless you listen to me and buy my stuff.
  
  "Taking Action" = quit asking questions and buy the course, you won't succeed by keep asking about stuff.
  
  "Taking Action" = why are you still reading this wso thread and have not bought?
  
  "Taking Action" = you will continue to lose and waste money if you don't buy my course
  
  "Taking Action" = sticking a knife in your eye ball is something, so do anything, just start taking action.
  
  "Taking Action" = does not matter if you are driving into the wrong way of traffic on the freeway, just get in the car and take action.
  
  I have seen a dude use this term ad nauseam about 4 to 8 times in his copy, and every other response to his thread, "take action" was like his exclamation point at the end of every stinking response.
  
  I'm going to sell "Taking Action" plastic barf bags for people who read this too often where their stomachs start to rumble, jesus christ already.
  
  The 13th Warrior
  
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thunderbird 13 years ago

Originally Posted by focused

Hey, I like those catch phrases.<snip>

A lot of things annoy me like, you know, adding trans fats to foods that otherwise would have been healthy enough. Can't say that catch phrases annoy me. Rinse and repeat has a neutral effect on me, even after I attempted to be annoyed by it. Repeating it only made my toddler laugh. He even tried saying it.

The only catchphrase that annoys me is "thinking outside of the box," namely because most of the people who use that phrase seem to reflect the opposite of the intended meaning of the term. Or maybe I just don't like the way it sounds.
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Sunfyre7896

13 years ago

Originally Posted by Whos That Guru

lol well yeah, I know it's not to be taken literally. I just added the rubber boots part in there for humor and to make my point.

I just don't understand why people say "rinse and repeat" instead of just "repeat"

To me, rinsing yourself of your previous work doesn't make much sense.

Say you make 5,000 dollars from a simple domain redirected to your affiliate link. Would you want to "rinse" that domain from your hands, just to start up another one?

I doubt it. You would want to keep it going, but still repeat the process. So really there is no "rinsing" involved

Originally Posted by focused

Hey, I like those catch phrases..
they make good copy..
because every one recognizes them and they
have a good grasp of what they mean..

THIS ^^.

It's not to be taken literally as obviously I suppose you know. It's just an expression that was taken and turned into something somewhat humorly. Yes, I know that's not a word and that's also the point. To not take things too seriously. I actually like the rinse and repeat and other things that don't make exact sense, but are referred to as somewhat wittily to lighten the mood and still make the point. I wish I could think of an example but alas I cannot so I'd just be grasping at straws.

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PatrickP

13 years ago

'But will it scale'

BARF!

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Jonathan 2.0 Banned 13 years ago

I think using the word "Murder" in copy isn't something I'd ever do.
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Thomas Wilkinson

13 years ago

"Will This Work On A Mac?"

Thomas

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LarryC 13 years ago

Originally Posted by Thomas Wilkinson

"Will This Work On A Mac?"

Thomas

That's not a saying, that's something you have to ask if you're on a Mac!
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philipf 13 years ago

Originally Posted by Thomas Wilkinson

"Will This Work On A Mac?"

Thomas

this one is really annoying
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LarryC

13 years ago

I was going to mention "take action," but 13th Warrior covered that quite thoroughly! When someone is selling something "take action" means "buy now!" When someone is just giving general IM advice, it's rather vague.

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Dennis Gaskill

13 years ago

Who else wants to...

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ScottyM2 13 years ago

Originally Posted by Dennis Gaskill

Who else wants to...

Who else, who else, who else...

As a headline... makes me cringe. Why does this stuff have such a repulsive affect on us? :confused:

Or in response to "sales copy is vague, can you explain more?"
Response: "It's only the cost of 2 Starbucks coffees! Jeez, and I offer a full refund. Buy it. If it's not for you, I'll refund your money."

Comparing the cost of a WSO to anything... cup of coffee, nice dinner, night out, tank of gas, small house in Brazil, etc... :rolleyes:
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David Maschke 13 years ago

Originally Posted by Dennis Gaskill

Who else wants to...

Your answer had me thinking today about words that say, "Hey, there's an ad coming, I have no copywriting experience, my product sucks as bad as my writing skills..."

It is a downhill ride after that, isn't it?

Those two words, "who else," implies social proof. What other words or phrases imply social proof?

Just thinking, and writing out loud.

Your the spittin' image of Orson Welles, by the way.
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byony

13 years ago

"All on auto-pilot" is the one that annoys me the most.

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mojojuju

13 years ago

"Order Now" annoys me. I prefer "Free Download".

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Joe Mobley 13 years ago

The foolish and often incorrect "You get what you pay for."

Joe Mobley
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JBorhez 13 years ago

For just 3 easy payments of $997
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- kenmichaels 13 years ago
  
  Originally Posted by JBorhez
  
  For just 3 easy payments of $997
  
  come on now, that's my favorite line .....
  
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Sunfyre7896

13 years ago

Actually, a true statement for the most part that I hate is "If it seems too good to be true, it probably is." This refers that nothing, or almost nothing, can be good without some catch. As I know, yes, it is true, I like to think optimistically, and don't like the fact that people are so pessimistic and cynical, that anything that looks good must of course be false, contain some catch, or be a scam. Why can't great things just happen to people or great deals come out. In fact, I have found one. A benefit and bonus to a crappy economy. Because business is slow and they want people to buy other things because of it, Taco Bell/KFC locations, at least around here, offer Chicken Fried Steak with mashed and cole slaw and biscuit for $2. You get 2 and you can barely finish, especially if you get double mashed. It's only on Wednesdays, but there's no catch other than you can only get so many, but my sister got 5 the other day by herself, so it appears that if it appears too good to be true, it might just not be after all.

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The 13th Warrior 13 years ago

Here's a another that riles me goat...,

"Saw the name, did'nt read the copy , just clicked the buy button."

Like , first of all , who knows you and why do you assume your reputation is ironclad, much less the OP of the wso?

So I guess if people don't know you or the op, thats their problem, right?

How about a review as though a quality member just joined this forum, seeking quality information and wanting to be a quality contributor and customer, huh?

Such brazen, insufferable, egocentric assumptions taken for granted.

The 13th Warrior
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thunderbird 13 years ago

Originally Posted by Sunfyre7896

Actually, a true statement for the most part that I hate is "If it seems too good to be true, it probably is." <snip>

I've found this to be true in most cases. A former cop I know often uses this expression -- I wonder why.
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Daniel Evans

13 years ago

I'd agree with "Rinse & Repeat".

The only thing that people repeat is the hear-say vocabs!

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Fernando Veloso

13 years ago

"From the desk of..."

^^ That pisses me off more then my kids playing cat and mouse in the kitchen. I kid you not.

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Dennis Gaskill

13 years ago

Originally Posted by Fernando Veloso

"From the desk of..."

^^ That pisses me off more then my kids playing cat and mouse in the kitchen. I kid you not.

From the garage of: Dennis Gaskill

I don't know what Fernando has against desks, so I went into the garage to play it safe. :p

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thunderbird

13 years ago

Originally Posted by Dennis Gaskill

From the garage of: Dennis Gaskill

I don't know what Fernando has against desks, so I went into the garage to play it safe. :p

From the cardboard box under a bridge of Thunderbird:

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Fernando Veloso

13 years ago

Originally Posted by Dennis Gaskill

From the garage of: Dennis Gaskill

I don't know what Fernando has against desks, so I went into the garage to play it safe. :p

I really prefer a laptop and a foggy day at beach :p

Originally Posted by Roaddog

I actually got numb to a lot of the "catch phrases" a few years ago, but out of all the one's mentioned in this thread , that one probably still gets the eye twitch award.

With all the cycles in Marketing, one day this phrase will have new glory days

Again!

Originally Posted by thunderbird

From the cardboard box under a bridge of Thunderbird:

Now THAT is a hell of a idea to a BUM marketing product !! :p

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Roaddog 13 years ago

Originally Posted by Fernando Veloso

"From the desk of..."

^^ That pisses me off more then my kids playing cat and mouse in the kitchen. I kid you not.

I actually got numb to a lot of the "catch phrases" a few years ago, but out of all the one's mentioned in this thread , that one probably still gets the eye twitch award.
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Kurt

13 years ago

"Dear Friend"...Calling me "friend" when we don't even know each other?

It reminds me of a guy on a dark street, "Psssst! Hey Buddy! Wanna buy a gen-u-wine rolex watch for $20?"

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MoneyMagnetMagnate

13 years ago

That's a no-brainer...for me it's "No-Brainer"

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Simmvee

13 years ago

Some of my "favorites" :

I'm not telling you this to impress you, but to impress upon you.....

or

This is NOT some scarcity tactic! I WILL pull this offer/ sell this in CB for $97... and then you check back a month or two later and it is still up!

or

In order to access you purchase, just sign up to my list for future updates... after signing in for the supposed future updates, you never get updates! Instead, you get more emails from the seller to buy more stuff!

My LEAST "favorite" of all:

WAIT! Before you go to get your purchase Here's my OTO!

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Robert Michael

13 years ago

LOL!! I'm literally laughing my ass off just reading some of these.

And here I was thinking the "rinse and repeat" was bad!

hahahaha keep 'em coming everyone, this is pretty entertaining stuff.

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LarryC

13 years ago

Here's one I'm really tired of -

"It's not your fault!"

It's not your fault that you've failed, that you're broke, that none of the methods you've tried have worked -it's because all of those evil gurus have been lying to you!

I just find this to be condescending. If I made a poor decision, I'd rather just blame myself than be told "it's not my fault."

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PandaPoacher

13 years ago

"Here's your call to action!" or "They need a call to action"

"The money is in the list"

"You will see this only ONE TIME"

"The price is going up soon"

After someone complains about a one-time-offer
"We are all marketers and your mad that I marketed to you? This is a community!"

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James Yarbrough

13 years ago

What the Guru's don't want ypu to know.

Secrets formula for sucess.

100,000,000.00 over night

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Fazal Mayar

13 years ago

Rinse and repeat...but this time in success in same niche. You arent going to rinse and repeat in the same niche maybe in different ones

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alistair

13 years ago

"can you really make money online?"

"here's the thing..."

"no thanks, I don't want to take you up on this once in a lifetime offer that you will only ever see once and if you don't click the link now will be gone...FOREVER!...please go straight to my download" or something along those lnes.

Also why do Americans say I could care less. In England we say I couldn't care less which to me anyway makes more sense.

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ina696

13 years ago

Here is mine ...

"Even if it's 2:00 a.m. in the morning..."

(Ever heard of 2:00 a.m. being in the afternoon?)

Ina

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IamTJM

13 years ago

the term "auto-pilot"
or anything along the lines of "so simple my grandma can do it!"
and "don't take my word for it..."

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thunderbird

13 years ago

I want to thank everybody here for sharing great ad copy.

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MikeTucker

13 years ago

1. Anything that shows up on an exit pop-up... really, is there anything more annoying?

2. Anything with the word "guru" ...the sound of the word itself has always annoyed me

3. "The money is in the list" and most of its variants ...most misleading advice ever?

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ShivaLingam

13 years ago

What annoys me the most is that it's getting harder and harder to find legitimate products around, mainly because:
- every guy and his cousin decides to start selling IM products
- every product is over-hyped (even the good ones)
- even the products that pass the initial screening and seem good, 90% of the time are just rehashed stuff