To Hype,Or, To Launch?
Disclaimer: I was told by one of the tribal chieftains of the OT that shop talk is frowned upon down here, I am seeing an awful lot of it here today, forgive me for adding to the fray....
Sal, This is the 3rd time today I wanted to heist your post and start a new thread with it..., SO I DID!
This is a really confusing thing for me personally. I spent an hour on skype with an experienced and successful WSOer, whom kept prodding me, " why should I?", " Whats different?", " yeah,yeah,yeah, I am NOT sold", and eventually he got frustrated with me, due to the lack of hype in my sales copy. He eventually gave it a semi-stamp of approval,
Still insisting that there is not enough hype for the WF.
I then took it to the main board, A call for help from the Copy writers.
Got 2 PMs, and one detailed response from a CW, who completely shredded my copy. ( at least it was by PM...) he was right, I STINK!
Before I could get anymore responses the thread got nuked along with another Thread I started that day( my fault
) so, to say the least, I was completely downtrodden.
Licking my wounds and needing to beat myself up a bit, I came down here to the OT just to post, not looking for response, just to post.
I should know better than trying to pull that off here
.
Got a million dollar education from Mr. Gaskill (see it here )
So, Here I sit, completed product in hand, Awful, not hype-e enough sales copy,( according to the ones who know MUCH more than me),
Realizing I am totally befuddled.
I know I need to get a pro to write my sales copy.
Out of budget.
Should I roll the dice and just launch, knowing the main product is solid even though my sales copy sucks?
Or, wait until I have the funds for Pro Copy?
| Originally Posted by HeySal  Invariably there is someone that rails me for not hyping the page. It leaves me stunned that people think that EVERYTHING and ANYTHING has to be hyped to sell it. Seems to me a webmaster already knows what type of material they want and need for their marketing purposes. They of all people should be privvy to marketing illusions. I would feel absolutely anywhere from amateurish to completely idiotic hyping a PLR sales page. -- yet people tell me you can't sell without hype. |
This is a really confusing thing for me personally. I spent an hour on skype with an experienced and successful WSOer, whom kept prodding me, " why should I?", " Whats different?", " yeah,yeah,yeah, I am NOT sold", and eventually he got frustrated with me, due to the lack of hype in my sales copy. He eventually gave it a semi-stamp of approval,
Still insisting that there is not enough hype for the WF.
I then took it to the main board, A call for help from the Copy writers.
Got 2 PMs, and one detailed response from a CW, who completely shredded my copy. ( at least it was by PM...) he was right, I STINK!
Before I could get anymore responses the thread got nuked along with another Thread I started that day( my fault
) so, to say the least, I was completely downtrodden.Licking my wounds and needing to beat myself up a bit, I came down here to the OT just to post, not looking for response, just to post.
I should know better than trying to pull that off here
.Got a million dollar education from Mr. Gaskill (see it here )
So, Here I sit, completed product in hand, Awful, not hype-e enough sales copy,( according to the ones who know MUCH more than me),
Realizing I am totally befuddled.
I know I need to get a pro to write my sales copy.
Out of budget.
Should I roll the dice and just launch, knowing the main product is solid even though my sales copy sucks?
Or, wait until I have the funds for Pro Copy?
Just when you think you've got it all figured out, someone changes the rules.