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Jobs for Torturers being Advertised in the UK Press!!

by harrydog
19 replies
  • OFF TOPIC
    • |
Hi Guys and gals
I was browsing the Guardian Newspaper yesterday whilst at Lego land with my son and saw this Job ad in the paper. At first I couldn't believe what I was reading. The ad got me thinking though. When you look at the page with all the job ads the Title of this one leaps out at from the page and makes you want to read what its all about. Very clever if you ask me.
Some one in a marketing department has come up with this and I bet the response was much higher than a straight forward ad for the position.

This got me thinking about how to generate interest like this in the Internet Marketing field i.e. How to get something to leap out at you and make you read it.
What ways do you think this kind of technique be used?

Heres a shot of most of the page see how it stands out



And here is the Full Ad interesting Reading
#advertised #jobs #press #torturers
  • Profile picture of the author cvcena
    I'm gonna have to pass on this one... I'm scared of blood...
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    • Profile picture of the author JimMichael
      That's a great example of a catchy headline - and also a great example of utilizing the power of media exposure (even though it is a paid ad).

      We do similar things with our own client's press release headlines, although not quite that extreme!

      The key is to come up with something catchy/shocking/unique while ensuring it's true, not going to offend anyone and isn't misleading.
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      .

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  • Profile picture of the author ketset
    Haha - that's great I bet that got so much interest. It just goes to show what good marketing skills can do for you company.
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  • Profile picture of the author xxxJamesxxx
    I was reading it thinking "Wow! Is this for real?".

    Good marketing... Kept me reading till the end to find out what it's really about.

    James Scholes
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    • Profile picture of the author harrydog
      Originally Posted by xxxJamesxxx View Post

      I was reading it thinking "Wow! Is this for real?".

      Good marketing... Kept me reading till the end to find out what it's really about.

      James Scholes
      That was initial impression - Is this for real!! made me read to the end to find out what it was all about
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  • Profile picture of the author David Sneen
    It is sad that there are jobs like this around. Thank you for the share.
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    David Sneen
    It's what you do when no one is watching
    that determines what you will be able to
    do when everyone is watching.
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  • Profile picture of the author Fernando Veloso
    Clever marketing approach. Really clever, hits so many things at same time.

    No pun intended. :p
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author Dennis Gaskill
    Clever? Perhaps. Effective? Who knows . . . depends if it got the desired results. Clever doesn't always equate to effective in marketing. In fact, quite often it backfires.
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    Just when you think you've got it all figured out, someone changes the rules.

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    • Profile picture of the author whateverpedia
      Originally Posted by Dennis Gaskill View Post

      Clever? Perhaps. Effective? Who knows . . .
      It seems to have worked, after all it got someone in Wisconsin talking about it.
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      Why do garden gnomes smell so bad?
      So that blind people can hate them as well.
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      • Profile picture of the author Dave Patterson
        Originally Posted by whateverpedia View Post

        It seems to have worked, after all it got someone in Wisconsin talking about it.
        Au contraire...I think it caused him to explain ---> :rolleyes:

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      • Profile picture of the author Dennis Gaskill
        Originally Posted by whateverpedia View Post

        It seems to have worked, after all it got someone in Wisconsin talking about it.
        If that was the desired result, then you're right, it worked. Call me crazy, but I'm kinda thinking that might not have been their goal.
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        Just when you think you've got it all figured out, someone changes the rules.

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        • Profile picture of the author Big Rob
          Originally Posted by Dennis Gaskill View Post

          If that was the desired result, then you're right, it worked. Call me crazy, but I'm kinda thinking that might not have been their goal.
          You are crazy.

          This is an obvious attempt to recruit you.

          Not for the physical torturing part, but for your unequaled mastery of the mental torture.

          I'm still healing....

          p.s. no disrespect,Sensei. I am weak right now from the hunger caused by the kfc thread
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  • Profile picture of the author joseph7384
    [DELETED]
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    • Profile picture of the author harrydog
      Originally Posted by joseph7384 View Post

      Marketers already do that type of promoting.

      • The internet as you know it is dead
      • Internet marketing sucks, you mine as well quit
      • He set his arm on fire....
      Hi Joseph
      I think the ultimate use of this type of shock marketing was the guy who created "The Rich Jerk" what a success that was.
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  • Profile picture of the author DaisySibyl
    That is an excellent marketing idea
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  • Profile picture of the author BulletheadX
    Good grief. You can't live off 34K/year. What are they thinking?
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  • Profile picture of the author Alcon
    extremely creative copy, I'm impressed I never would have expected that.
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  • Profile picture of the author travlinguy
    24/7 C-Span. Now that's torture.
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