Songwriter Has Too Many Options, Seeks Advice!!

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Hi. I've been a songwriter/keyboardist for over 10 years, and I'm looking for advice. I have several different ideas for how I can go about freelancing, and I wanted your opinion on which business model would likely have the most potential.

Here's one idea. I've been thinking about offering to add keyboard tracks to other musicians recordings. If they have a song which features a track they're not happy with, I could replace that track with my own sounds, such as synths, piano, organ, etc. The disadvantage with this is that I probably couldn't charge much for doing that. Most of us musicians don't have much money.

Another idea I've been thinking of is that I could compose custom made music for people/companies on a per-order basis. This would be intended for use in things like videos, flash games, company presentations, on-hold music, indie-films, etc. They would specify the type of track they want, and then I would go and create it. The disadvantage with this is that I might have to charge more than most people might be willing to pay, since creating a song from scratch can be time consuming. The big advantage (for them) is that they would hold exclusive rights to the music. Larger companies might be interested, but it would be hard for me to network with them in order to sell them on that service in the first place.

Then there's the concept of just pre-recording everything as royalty-free music and selling non-exclusive rights to use it. The disadvantage here is that everyone who bought those tracks would know there's other people using the exact same tracks.

I've also been thinking of yet another business model, one which revolves around the idea of ghostwriting music. The market here would be DJs who produce electronica. Since I do some of that as well, I could just network with a bunch of other electronic musicians and offer to write music for them. Honestly, I don't know what kind of profit I could make from that, though.

Well, as you can tell, I have way too many options on the table. While I may want to eventually pursue all of these ideas, I'd like to start by focusing on the most promising one, and then branch out from there.

What I'd love is to just get a real music related job, but we all know how rare those are. As a songwriter, my ultimate goal is to get my music published, and my songs performed by artists so I can collect royalties. I'm looking at freelancing as a road to the place I want to be.

Anyways, if any of you (especially those in the music industry) have any advice, please let me know. As always, thanks for reading.
  • Profile picture of the author Steven Wagenheim
    I've been writing my own music for over 35 years and quite honestly, I don't know what to tell you.

    It's a competitive field. Anything you decide to get into is going to have tough competition by some pretty established people.

    For example, writing for a corporation or even small company? A lot of these people go to established pros who offer amazing services.

    I'm not trying to discourage you but you are in for one hell of a battle.

    Having said that, since nothing is going to be easy or even close to it, go with where your heart is REALLY at. After all, you do this because you love it. That way, if your business isn't as successful as you like, it won't really matter much because you're doing something you love.

    If you have anything up on YouTube, would love to hear it.
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  • Profile picture of the author John Durham
    If I had time to write custom songs for a flat fee....there is a killer market in custom written wedding songs. You could get a new client daily I would bet easily.

    To create more perceived value, make the customer a co writer by way of their "idea"... then publish them to your own pub company and make them a published co writer to sweeten the deal.

    You could cookie cutter the whole process.

    As far as pitching music for a big deal....its like telemarketing- You have to be DOING it (pitching), way past the point of comfort, past the point of discouragement, and apathy, and past the point of realizing others are good too, and that they are real competitors, and feeling talentless in their presence, past the feeling that you have already tried...past all that.

    Keep believing in what you do , but putting actual "pitching" action with your belief.

    Most people are pondering it 100 times more than they Are doing it. Sending out demos on three occasions in your life isnt even in the ball park, but you CAN get somewhere if you are DOING it, ie; daily catching yourself in the 'act" of pitching.

    Dont mistake being worn out from feelings of "anguish" for actual "time put in". Put the time of pitching in. If you keep the pipeline stuffed its amazing what can start happening.

    Hope this helps.
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  • Profile picture of the author Dennis Gaskill
    I'd combine your ideas:

    1) Build a website and offer royalty free music tracks.
    2) Promote the heck out of custom music on the site.
    3) Promote the heck out of ghostwriting music on the site.

    People seeking royalty free music don't care if other people might be using the same tracks -- the attraction is that it's affordable. And really, how often do you run across a track in a sales video and days or months later watch another video and recall (or care) that you've heard that track before? It's not a big issue, and in the rare cases where it was...

    You've got the solution to their problem with custom music and ghostwritten music.

    You can make money on volume in the royalty free market, and make money from custom music and ghostwriting music by charging more. Best of each world, IMO.
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    Just when you think you've got it all figured out, someone changes the rules.

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  • Profile picture of the author John Durham
    Yup. There are thousands of people who make their living , and GOOd ones, with music that we never hear of...even though when we are trying to get a deal it seems like there isnt enough room for a grain of sand... Its a myth.

    I know a guy who you may even be able to look up, I dont know.... His name is Terry Dennis, and for many years he made over 40k per year just singing with a Karaoke machine on street corners. On a good day you can pick up a couple of hundred in tips within just an HOUR... then if you prospect for hot spots you can make a couple hundred in 8 hours on a BAD day....Just by moving around till you find a corner that works.

    Many ways to skin a cat....royalty free music as Dennis mentions is one. Custom songwriting is money. If I was broke tomorrow and that was one of only a few options it would work just fine. I would probably use pay per click on this one (if I WASNT broke).
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