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Virgin Mobile's $30 iPhone Plan Gamble

by Joe Mobley
4 replies
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Sprint is testing us. Virgin Mobile, Sprint's prepaid division, just launched a test of the way Americans buy phones--and it could have tremendous implications for the wireless market.
Virgin Mobile's $30 iPhone Plan Gamble | News & Opinion | PCMag.com

Joe Mobley
  • Profile picture of the author rondo
    We've had that option here for years, but most people still choose the "free" phone.


    Andrew
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    • Profile picture of the author KimW
      Originally Posted by rondo View Post

      We've had that option here for years, but most people still choose the "free" phone.


      Andrew
      Sprint doesn't offer free phones anymore. They still claim they do,but instead they charge a $35 activation fee,when before the phone and activation really was free,if you extended your contract for an additional two years.....:rolleyes:
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  • Profile picture of the author harveyronn
    This type of offers are also available in UK countries by so many popular network provider companies, but that is down to the market here.
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  • Profile picture of the author atlantarobin
    So what's the difference if you charge the phone upfront and take the $30/45 monthly fee with Virgin vs Sprint? That would be my marketing to Americans... giving them perceived lower monthly costs, even if the interest charges made up or ate up all the savings. If monthly charges are what drives their purchases, that's the marketing I'd pursue.

    As a consumer? I don't want to pay the big up front either, but if I had the extra cash, I'd definitely buy in to save the huge amount over those two years.
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