F-R-E-E, French, Blues, Dubs and Marketing

by Kurt
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OK Americans...You know the commercials for freecreditreport.com featuring the 3 man band?

Here's the story behind them. The lead singer is actually an excellent singer from France (Canada?) by the name of Eric Violette (great voice!!!). However, he isn't actually singing in the commercials.

The voice that is dubbed is the guy that wrote the commercials and is the same guy that writes the Geigo gecko and caveman commercials. Basically, the took the singer with a great voice, but who has a deep french accent, and dub him with a not-so-great voice to make all the commercials.

And top of that, freecreditreport.com has a great youtube campaign going on, with a $15,000 prize for the best lip sync of one of their commercials.

I find this story intersting on a few levels...including the marketing and the real talent of the fake singer.

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