What's your opinion on this marketing strategy for a dentistry clinic?
This change translates as such:
- Approximately 20% higher prices
- No or little parking places (the old location was near a supermarket where you could leave your car)
- Some new equipment because the old clinic was smaller, so they had to buy new chairs (but they aren't much better, just newer)
Here's my point of view: Since I (and most people) only go to the dentist about 3-4 times a year, sometimes even less, it doesn't really help me that the new location is central, and it bothers me that the same services now cost 20% more. I get it: the rent is higher, but this is not like a restaurant or a pub or club. Dining in the city center certainly adds to the experience, but fixing my teeth in the same area doesn't.
I'm not saying it's not a good decision, since I think they will make more money, but I wonder if they ever had in mind the client and his needs.
If I were in their place, I would get a rent in a more remote location and invest in the equipment to make the experience less painful, for example, or any other direct benefit for the client. Heck, it would have been better that instead of having 10 chairs in the center, to have 13, for example, in a more remote location, while maintaining the original prices.
What's your take?
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