Are You On Autopilot To The Point Of...

...losing touch with your business?

I have an alarm radio. Every morning when it goes off, I flip the lever one
slot to the right to turn off the alarm and then one slot back to the left to
reset it for the next morning.

Well, the other day, I was in my room, just listening to the radio, meaning
it was in the on position. When I went to turn it off, being in such an
ingrained habit, I flipped it one slot to the right (to off) and then one slot
back to the left. Except that just turns the radio back on and doesn't reset
it for the next morning.

I couldn't understand why my radio kept coming back on instead of just
resetting itself.

Finally, I figured out that I wasn't in the same place I am in the morning
when the radio goes off.

I was so on autopilot with my clock radio that I couldn't turn the thing off
the way I needed to in order to get back to where I needed to be.

Is this like this with your business?

Have you been outsourcing articles so long that when you get them
returned to you, you can't tell a good one from a bad one anymore because
you breeze through them so fast?

Have you been having somebody run your Adwords campaign for you so
long that heaven forbid if you had to create your own keyword list and
ad groups that you wouldn't be able to?

Have you been outsourcing newsletters for your list for so long that if
you had to write one yourself you wouldn't know where to begin?

Have you been hiring ghostwriters to create products for you for so long
that if you had to create one yourself you wouldn't even know how to
create a table of contents?

Have you been using a company for customer service for so long that
you don't know how to communicate with your customers anymore?

I'm all for outsourcing and getting people to do as much of the work for
you as possible. I mean after all, that's what we're all striving for, right?

The day when we can just hang out on the beach and have our business
run by itself?

But at what point have you been so far away from it that your skills
deteriorate to the point where thank God you have the money to just
hire people to rebuild your business should the market you're in ever tank.

No problem.

Just hire John Doe to research a niche for you (you don't even have to
know what the criteria for a good niche is). John Doe should know all
that stuff.

Then hire Cathy Content-Creator to make your product. Don't worry about
knowing whether or not it's any good. She'll know.

Then hire Carl Copywriter to write your sales letter. Just send him Cathy
Content-Creator's book. He'll know what to do with it.

And the train keeps running down the track.

And that's fine. But ultimately, what you end up having is an investment
and not a business. You spend the money, have the stuff done and go
sack out on the beach.

Maybe I'm just Abby Normal, but I would get absolutely NO satisfaction
out of such a business.

All I am is some dude with a lot of money who can buy anything he wants.

Gets pretty dull after a while if you ask me.

Point is...autopilot is fine. Sure, don't do everything yourself, especially
if you're not good in some areas.

But to just turn over your whole operation to a bunch of strangers?

To me...that's just asking for trouble.

What do you think?