Coca Cola's vitaminwater lawsuit defense: "reasonable people know we're liars."
Forced to defend themselves in court, they are acknowledging that vitaminwater isn't a healthy product. But they are arguing that advertising it as such isn't false advertising, because no (sic) could possibly believe such a ridiculous claim.
Story: John Robbins: The Dark Side of Vitaminwater
In a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage." Does this mean that you'd have to be an unreasonable person to think that a product named "vitaminwater," a product that has been heavily and aggressively marketed as a healthy beverage, actually had health benefits? Or does it mean that it's okay for a corporation to lie about its products, as long as they can then turn around and claim that no one actually believes their lies? |
In fact, the product is basically sugar-water, to which about a penny's worth of synthetic vitamins have been added. And the amount of sugar is not trivial. A bottle of vitaminwater contains 33 grams of sugar*, making it more akin to a soft drink than to a healthy beverage. Is any harm being done by this marketing ploy? After all, some might say consumers are at least getting some vitamins, and there isn't as much sugar in vitaminwater as there is in regular Coke. *note: A regular can of Coke contains 39g - (1 tsp of sugar* = 4g) (*technically, high-fructose corn syrup) |
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