Nike ad featuring Tiger Woods..."Winning Takes Care Of Everything."

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Pushback on Nike Ad Celebrating Woods - NYTimes.com

after reading the article, guess an argument can be made for or against the ad. in the end however it comes down to how it's perceived by the prospect being marketed to. i don't really like it, not one of nike's better efforts imo. perhaps strictly within the concept of sport winning takes care of everything...perhaps. everyone knows of the incredible public fall from grace tiger had and for many that undertone comes through pretty strong here (regardless of what nike claims). kids have always gravitated toward tiger, is this really an appropriate message for them? i'm an avid golfer and a fan of his as well, just not a huge fan of this.
  • Profile picture of the author Jared Alberghini
    No. Just, um, well, no.
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  • Profile picture of the author thunderbird
    I'm more concerned by the message broadcast to kids by bailing out criminals on Wall Street, Bank of America etc. than a silly golfer making his own money and mistakes with his own life rather than other people's money. Socialized losses, privatized profits is an ugly message. Personal mistakes, personal losses, personal gains, like those of Tiger Woods is definitely a better message.
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    • Profile picture of the author Brian John
      Originally Posted by thunderbird View Post

      I'm more concerned by the message broadcast to kids by bailing out criminals on Wall Street, Bank of America etc. than a silly golfer making his own money and mistakes with his own life rather than other people's money. Socialized losses, privatized profits is an ugly message. Personal mistakes, personal losses, personal gains, like those of Tiger Woods is definitely a better message.
      goodness, that topic again. i totally agree, i'm more concerned w that also, just thought i would mention something a little less serious (ok, a lot less serious). after all, it does have a marketing component to it, and although we're in the off-topic section this is a marketing forum :rolleyes:
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      • Profile picture of the author thunderbird
        Originally Posted by Brian John View Post

        goodness, that topic again. <snip>
        Well you're personally helping pay off that debt resulting from Wall Street white collar criminals and Banksers, so it is still relevant. Do Tiger Woods' problems personally affect you?
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        • Profile picture of the author Brian John
          Originally Posted by thunderbird View Post

          Do Tiger Woods' problems personally affect you?
          no they don't, so i guess because of that we can't even have a little discussion over the appropriateness/effectiveness of an ad

          shame on me for springing something like that on u on a marketing forum. should have never strayed from the topics of big evil banks, oppressive government, nwo, food contaminants, air pollution, etc. god fobid we talk about something less depressing :rolleyes:
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          • Profile picture of the author thunderbird
            Originally Posted by Brian John View Post

            no they don't, so i guess because of that we can't even have a little discussion over the appropriateness/effectiveness of an ad

            shame on me for springing something like that on u on a marketing forum. should have never strayed from the topics of big evil banks, oppressive government, nwo, food contaminants, air pollution, etc. god fobid we talk about something less depressing :rolleyes:
            Holy moly, you're talking to the king of pointless conversation. Denying the right to meandering chit-chat is the furthest thing from my mind. I didn't throw sand on you. I handed you a plate of salty crackers, maybe. It would have been better with a cold beer. You're cool and I'm, well, me, I guess.
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        • Profile picture of the author HeySal
          Originally Posted by thunderbird View Post

          Well you're personally helping pay off that debt resulting from Wall Street white collar criminals and Banksers, so it is still relevant. Do Tiger Woods' problems personally affect you?
          You can't separate the degeneration of leaders and the degeneration of the population. They are one in the same.

          This ad is a slap in the face to anyone who expects their fellow citizens to act with dignity and integrity. It directly implies that as long as you are winning it is just fine and dandy to act like pond scum. It's digusting and Nike should just plain lose a LOT of business for this ad. This is the "creative genius" of a very perverted elitist psychopath.
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          • Profile picture of the author thunderbird
            Originally Posted by HeySal View Post

            You can't separate the degeneration of leaders and the degeneration of the population. They are one in the same.

            This ad is a slap in the face to anyone who expects their fellow citizens to act with dignity and integrity. It directly implies that as long as you are winning it is just fine and dandy to act like pond scum. It's digusting and Nike should just plain lose a LOT of business for this ad. This is the "creative genius" of a very perverted elitist psychopath.
            What did Tiger Woods do that is so horrible? Did he cheat at golf? Did he loot elderly people's retirement savings? Did he kill or torture anyone? Did he start any wars based on lies? As far as I know he just lived a playboy lifestyle while still married. Not particularly horrible. Many of those dudes throwing stones are probably doing the same thing or wishing they could.
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            • Profile picture of the author HeySal
              Originally Posted by thunderbird View Post

              What did Tiger Woods do that is so horrible? Did he cheat at golf? Did he loot elderly people's retirement savings? Did he kill or torture anyone? Did he start any wars based on lies? As far as I know he just lived a playboy lifestyle while still married. Not particularly horrible. Many of those dudes throwing stones are probably doing the same thing or wishing they could.
              It's the phraseology used in the ad mixed with his picture. And I believe it is purposeful. I'm not up for writing a whole paper on the subconscious context of this one, but trust me - the psycho linguistic programing of this one is NOT a good thing. It was done with genius - but trust my background in linguistic cognitive science - that this is NOT a good thing.

              I realize what he did wasn't the most dramatic or worst of behaviors or crimes - but it's the subconscious categorical sequencing that is disturbing to me.
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              Sal
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  • Profile picture of the author Dan Riffle
    If we're talking about the effects on children, this ad is much more relevant than macroeconomics. Kids idolize sports stars and imitate them. I doubt there are many Alex P. Keatons out there idolizing Fortune 500 CEOs.


    Back on topic, I'm not a fan of the ad. I think Nike clearly missed the boat on this one.
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  • Profile picture of the author socialentry
    "in war, there is no substitute for victory" -Douglas Macarthur
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  • Profile picture of the author whateverpedia
    I think that slogan would be far more appropriate if they coupled it with a picture of Lance Armstrong who is now reaping the rewards of a "win at all costs" mentality.
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  • Profile picture of the author seasoned
    Nike officials defended the ad.

    “Tiger has always said he competes to win,” Nike spokesman Beth Gast said in a statement. “When asked about his goals such as getting back to No. 1, he has said consistently winning is the way to get there. The statement references that sentiment and is a salute to his athletic performance.”
    What an *******IDIOTIC*******way of looking at ANYTHING!

    Tiger has always said he competes to win?!?!?!? SAY IT AINT SO, JOE!!!!!(HISTORICAL REFERENCE) WOW, a guy in a sport says he always tries to win. ******DUH*****!!!!!

    When asked about his goals to getting to be #1, he said winning is the way to do it! *****DUH*****! What ELSE can he do? BUY IT? BLACK MAIL?

    "The statement references that sentiment "? NO IT DOESN'T! Being #1 in sports is NOT everything, so the statement as presented is WRONG!

    Frankly, to some, Tiger will always be tarnished.

    What did Tiger Woods do that is so horrible? Did he cheat at golf? Did he loot elderly people's retirement savings? Did he kill or torture anyone? Did he start any wars based on lies? As far as I know he just lived a playboy lifestyle while still married. Not particularly horrible. Many of those dudes throwing stones are probably doing the same thing or wishing they could.
    I couldn't say there, but it certainly affected him in some way, he fell back, and had to work back up. There are a number of things you could fault him for, and it's likely that many are ones few would suspect. People have lost contracts smaller and bigger than Nike for FAR less.

    Steve
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    • Profile picture of the author AprilCT
      Perhaps Elin could be asked what she thinks of the ad? Anyway, loads of the Hollywood stars, our politicians and there are people who are no better and perhaps much worse in their own way. I'm sure there are many that are not bothered by what he did and the ad.

      It seems to me that Nike's ad was intended to be controversial and I think that is in very poor taste. However, if it wasn't controversial, would anyone pay much attention to it? It's all about marketing.

      The problem I have is putting this type of person up front for impressionable kids to see with the wording in the ad. He was certainly no role model as a husband and father and totally screwed up.
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      • Profile picture of the author Big Rob
        This one was definitely in poor taste, no doubt.

        But, Nike, won big on the risk. Know why?

        Every sports talk show was talking about it.

        The Brand was viral for the day. And more than likely,fodder for tomorrow.

        Mission accomplished.
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        • Profile picture of the author Enfusia
          The problem is that it's the truth!

          When he had his fall from grace my dad and I spoke of it and this is what I told him would happen.

          "He will start losing golf tournaments, get caught more with women problems or other social problems. He will lay low for a while losing but still staying in the spotlight. Then once people have forgotten and he is now the underdog and people think he's paid enough dues he will rise back up to his former Glory. The ad sponsors will jump right back on that gravy train. And he will go on to shatter many more Golf records" End loose quote.

          There is no one else in Golf at his skill level right now, no one. I watched that match where Rory won, you could see Tiger intentionally blowing shots. Then when he would be far enough behind he would show a moment of brilliance which the announcers would yam on about for the next 15 minutes. Then he would fall behind enough and pow come back up and make it close.

          Think I'm funnin ya? Go watch the film. Tiger is not a very good actor. Right before each great shot when he was getting his club or approaching the ball he would smile. All the other shots he had a look of irritation before he took them.

          Most likely he was coached through the whole thing with a PR guy.

          Patrick
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          • Profile picture of the author seasoned
            Originally Posted by Enfusia View Post

            I watched that match where Rory won, you could see Tiger intentionally blowing shots. Then when he would be far enough behind he would show a moment of brilliance which the announcers would yam on about for the next 15 minutes. Then he would fall behind enough and pow come back up and make it close.

            Think I'm funnin ya? Go watch the film. Tiger is not a very good actor. Right before each great shot when he was getting his club or approaching the ball he would smile. All the other shots he had a look of irritation before he took them.

            Most likely he was coached through the whole thing with a PR guy.

            Patrick
            You certainly might be right, but anyone might smile at an easy shot, or grimmace at a bad one, and it IS relative. HEY, I have, EVEN AT SPORTS, had my day. Some things others thought were hard I thought were easy, etc... I kind of intentionally made faces to let people know. Sometimes I did something they thought was a mere lucky accident, when I REALLY wanted to do it.

            Anyway, I wouldn't doubt that tiger is similar in that respect. Just like the bouncing the ball on his club that he felt was easy, or paul mccartney with his little tune to tune his guitar that became a big hit. MY GOD, he called it scrambled eggs!

            Steve
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      • Profile picture of the author thunderbird
        Originally Posted by AprilCT View Post

        Perhaps Elin could be asked what she thinks of the ad? Anyway, loads of the Hollywood stars, our politicians and there are people who are no better and perhaps much worse in their own way. I'm sure there are many that are not bothered by what he did and the ad.<snip>
        Tiger Woods' actions probably did hurt his wife and children, but it really is their personal affair. I can certainly understand any concerns and outrage Eli would have had, but it is not my business. As "crimes" go, Tiger Woods' are low on the scale, committed by a huge percentage of the population of married people, most of whom are not publicly judged and chastised for it on tabloids and whatnot.
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        • Profile picture of the author whateverpedia
          Originally Posted by thunderbird View Post

          Tiger Woods' actions probably did hurt his wife and children, but it really is their personal affair. I can certainly understand any concerns and outrage Eli would have had, but it is not my business. As "crimes" go, Tiger Woods' are low on the scale, committed by a huge percentage of the population of married people, most of whom are not publicly judged and chastised for it on tabloids and whatnot.
          I agree with that up to a point. The problem with it is that he, and other pseudo-celebrities are marketed at young people as role models.

          I'm sure you would love for your children to grow up to be as successful as Woods, but do you want them to potentially ruin your grandchildren's lives like he's done to his (and her) parents grandchildren?
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          • Profile picture of the author Big Rob
            Originally Posted by whateverpedia View Post

            I agree with that up to a point. The problem with it is that he, and other pseudo-celebrities are marketed at young people as role models.

            I'm sure you would love for your children to grow up to be as successful as Woods, but do you want them to potentially ruin your grandchildren's lives like he's done to his (and her) parents grandchildren?
            That is sad,but true. Most of them, not all, are NOT what I would want for my kids or grandkids role model. Athletes who excel at their sport get huge endorsements and celebrity status for just that, being successful sportsmen. NOT for being thoughtful, kind, considerate, respectful,empathetic,philanthropic,contributors to the betterment of society or any other desirable trait that a role model should have.
            Many of them are still kids themselves, and have such a huge egos from years of hero worship, it doesnt compute that their actions are an influence.

            Tiger is one of the best golfers in history, as well as a selfish horny *******, who put his willy before his family. Love to watch him compete, Awed by his golfing ability, as a person, not so much.
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  • Profile picture of the author bizgrower
    Drifting away from morals, character, and integrity is the cause of everything bad.
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  • Profile picture of the author madison_avenue
    Before the 'scandals' Tiger always struck me as one of the dullest and blandest personalities
    I'd seen. However since his comeback, he seems to be more relaxed and is a more engaging character. Maybe everything he has gone through has changed him.
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